Celia Berghoff

Experience

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  Potomac Point Winery and Vineyard

  May 2022 - now

  Event Server:• Assisted in setting up event spaces• Collaborated with the event coordinator to execute flawless event timelines, ensuring seamless transitions between different stages of the occasion• Demonstrated adaptability and a calm demeanor in high-pressure situations, ensuring smooth event execution and guest happiness• Collaborated with the culinary team to ensure timely delivery of orders and maintain food quality standards• Assisted in training and mentoring new staff members, fostering a cohesive and efficient team• Maintained a clean and organized work environment, adhering to strict hygiene and safety protocols• Implemented upselling techniques to increase revenue and enhance the overall guest experience• Assisted in the breakdown and cleanup of the event space• Proactively identified opportunities for improvement and communicated issues and innovative solutions to managementExpeditor:• Maintained a calm and focused demeanor in high-pressure, fast-paced work environments, consistently delivering exceptional performance and ensuring efficient coordination•Prioritized tasks effectively and coordinated the efficient flow of kitchen orders to ensure timely preparation and delivery with meticulous attention to detail• Oversaw final dish preparation to maintain high-quality standards and consistency in presentation• Liaised between kitchen and service staff, fostering clear communication and collaboration to enhance overall efficiency• Monitored the pace of kitchen production and adjusted orders as needed to maintain optimal flow• Implemented quality control procedures to minimize errors and maintain the highest standards of food quality• Collaborated with the culinary team and management to address kitchen workflow challenges and streamline processes• Effectively supervised and led a team of multiple food runners to ensure timely food delivery Show less • Developed and executed social media marketing plan, creating engaging content for various platforms.• Assisted in planning, promoting, coordinating, and executing various events, including weddings• Actively engaged in direct selling of the venue; catering and wine packages to all types of clients: weddings, corporate, private celebrations, tour groups, etc. • Assisted in creating direct marketing and sales strategies to increase sales and profitability• Assisted in performing marketing for Potomac Point Winery as a whole entity, as well as Le Grand Cru Bistro and Catering• Assisted in managing all winery advertising and social media accounts • Attended weekly BEO meetings to assist in effectively managing winery business and events• Assisted in creating successful monthly newsletters and event specific e-blasts; having higher open and click-through rates than the industry average.• Met and exceeded sales goals relating to wedding/event bookings and catering • Assisted in implementing and supporting all Potomac Point Winery Sales and Marketing initiatives• Researched competitor websites and social media accounts to constantly to keep abreast on industry trends and best practice• Ensured information is correct on all internet channels to ensure consistency and the best market positioning of our brand• Continuously updated WordPress website and blog • Proactively identified opportunities for improvement and communicated issues and innovative solutions to management, contributing to the enhancement of future events and ensuring a superior guest experience• Proactively revamped files and reorganized resources to streamline processes, significantly improving operational efficiency• Diligently prepared comprehensive consumption reports after each event, providing valuable insights into resource utilization and consumption trends Show less

  • Expo, Food Runner, Event Server

    May 2017 - now

  • Marketing & Event Intern

    May 2022 - Aug 2022
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  Social Butterfly LLC

  Jul 2022 - now

  Digital Marketer & Founder

  As the founder of Social Butterfly LLC, I provide comprehensive social media marketing services to small businesses, helping them to enhance their online presence and achieve their marketing goals. My work involves creating strategic marketing plans, executing these plans, and continuously optimizing strategies based on analytics and industry trends.Responsibilities:Strategic Planning: Develop customized marketing strategies tailored to each client’s business objectives and target audience. These plans can be executed by the clients themselves or managed by Social Butterfly.Analytics and Reporting: Provide monthly analytic reports to track the performance of marketing efforts. Use these insights to update and refine strategies for better results.Website Management: Create, edit, and update websites to ensure they are user-friendly, visually appealing, and optimized for search engines.Content Creation: Design and produce high-quality social media posts, graphics, and other digital content to engage and grow audiences.Industry Research: Conduct thorough research to stay up-to-date with industry trends and incorporate the latest best practices into client strategies.Scheduling and Coordination: Schedule social media posts ahead of time to maintain a consistent online presence. Coordinate with photographers and other creatives to produce compelling visual content.Client Communication: Maintain strong relationships with clients, providing regular updates and being responsive to their needs and feedback. Show less

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  Ellie's Elves

  Dec 2022 - now

  Volunteer & Content Creator

  As a dedicated volunteer for Ellie’s Elves, I am involved in promoting the nonprofit’s mission through social media and supporting the planning and execution of various community events. My role allows me to contribute to the organization’s efforts in bringing joy and support to families in need, particularly those affected by serious illnesses and other hardships.Responsibilities:-Social Media Promotion: Create and manage social media posts to promote events and raise awareness about the nonprofit’s initiatives. This includes crafting engaging content, scheduling posts, and interacting with the community online to increase visibility and engagement.-Event Planning and Execution: Assist in the planning, coordination, and execution of various events organized by Ellie’s Elves. This involves logistical support, volunteer coordination, and ensuring that events run smoothly to maximize their impact and reach.-Community Engagement: Foster strong relationships with community members, local businesses, and other volunteers to encourage participation and support for the nonprofit’s activities.-Fundraising Support: Participate in fundraising efforts by helping to organize and promote fundraising events and campaigns, contributing to the financial sustainability of the organization.Through my volunteer work with Ellie’s Elves, I am proud to contribute to an organization that makes a significant positive impact in our community, offering hope and support to those who need it most. Show less

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  Best Version Media

  Apr 2024 - now

  Potomac Shores Neighbors Magazine Content Coordinator

  As the Content Coordinator for Potomac Shores Neighbors Magazine, I am responsible for creating, curating, and managing engaging content across various platforms. My role involves collaborating with a dynamic team to produce high-quality articles, stories, and multimedia content that resonate with our audience. By maintaining a keen eye for detail and a passion for storytelling, I ensure that our publications reflect the unique voices and values of the communities we serve.Key Responsibilities:Writing, editing, and proofreading articles to meet high editorial standards.Coordinating with local contributors, photographers, and designers to produce visually compelling content.Managing social media accounts to encourage neighbor submissions and spread the word about our magazine.Maintaining strong relationships with community members and local businesses to source authentic and relevant stories.My role as a Content Coordinator allows me to blend creativity with strategic thinking, contributing to the growth and success of Potomac Shores Neighbors Magazine Show less