Baptiste Blanc

Experience

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  HUGO BOSS

  Jul 2006 - Jul 2010

  Marketing Manager France

  Developed marketing plans for the french market and implemented marketing activities for the network of 50 POS: Own and operated (including European Flagship Store on Champs Elysees), franchisepartners and wholesale accounts (Galerie Lafayette, Printemps, Citadium): RetailMarketing, consumer events, CRM, In store customer experience, Guerilla/streetmarketing.Developed of partnerships with premium partners: Mercedes, Bang&Olufsen, Perrier-Jouët.Responsible for Training & Development for retail associates. Developed customisedtraining programs and workshops. In charge of the induction program for all newassociates. Conducted trainings for over 200 associates. Show less

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  Tommy Hilfiger

  Jun 2010 - Dec 2022

  Senior leader for all Earned Media efforts, driving awareness, relevancy, heat and consumer interestthrough all third-party channels, including PR, influencers, VIPs & industry thought leaders, events.Responsible for setting up long term communication strategies, evolving consumer perception in line with TH Marketing objectives and brand purpose, and amplifying brand resonance on a global scale.Managing a team of 10 (Earned Media / Talents&VIP / Events) at TH HQ in Amsterdam and overseeing a network of 30+ agencies and in-house regional teams Show less

  • Senior Director, Global Communications & Earned Media

    Sept 2016 - Dec 2022

  • Director Global Communications

    Jun 2013 - Aug 2016

  • European Communications Manager, South Europe and New Market Marketing Manager

    Jun 2010 - May 2013
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  Ex - Tommy Hilfiger

  Jan 2024 - now

  Director Global Communications

  Consultant PR & Communications projectsHelping with the launch of a Design Agency