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Mia Chen

Mia Chen

Senior Account Executive

Followers of Mia Chen6000 followers
location of Mia ChenXuhui District, Shanghai, China

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  • Timeline

  • About me

    ex-Airbnb, adidas, and DJI. Independent Brand Consultant, Chief Brand Officer, VP Marketing. Founder and an active mom.

  • Education

    • Fu Jen Catholic University

      1995 - 1998
      B.A. Advertising & Public Relationship Communications

      Activities and Societies: Movies and TV Theory & Editing Course

    • Quantic School of Business and Technology

      2024 - 2025
      Executive MBA

    • Fashion Institute of Technology

      2002 - 2003
      Associate of Arts and Sciences - AAS Fashion Merchandising Management

      Activities and Societies: Dean's list

    • Cornell Johnson Graduate School of Management

      2004 - 2004
      ECetificate Executive Leadership Program

  • Experience

    • McCann

      Jun 1998 - Oct 1999
      Senior Account Executive

      Tiffany&Co., Loreal, Taiwan Innovation, Opel Auto.

    • MullenLowe Lintas Group

      Oct 1999 - Feb 2000
      Account Services Manager

      Johnsons Baby

    • Leo Burnett

      Feb 2000 - May 2002
      Account Manager

      BenQ, Sprite, Nestea

    • Li&Fung USA (Formerly American Marketing Enterprises)

      Sept 2003 - Jan 2005
      Product Manager

    • 阿迪达斯

      Mar 2005 - Aug 2016

      I led a team of highly motivated brand communication professionals that drive and implement a winning strategy for across all sports categories and Originals, NEO brands for adidas in China.I have over 10 years’ experience in leading, motivating and inspiring Brand Communications teams in ATL, BTL, Digital, Social, Trend, PR & Entertainment marketing.I consider my key professional strengths to be in contract negotiation, understanding global brands and how to bring them successfully into the China market and dealing with a fast paced market place. My passions are people leadership, driving brand desire through creative, impactful and fully integrated marketing campaigns. The market leadership positions held by both the Originals and NEO brands in China today are a reflection of the dedication and passion I bring to my team and my career. Show less

      • Senior Director Brand Communications-Sport Performance + Sport Style

        Sept 2015 - Aug 2016

      • Senior Brand Communication Director Sport Style

        Jun 2011 - Aug 2015

      • PR & Trend Marketing Manager

        Mar 2005 - Jun 2011

    • Airbnb

      Jun 2016 - Mar 2020
      Vice President Marketing

    • DJI

      Mar 2020 - Oct 2020
      Vice President Marketing

    • Fiture

      Nov 2020 - Aug 2022
      Chief Brand Officer

    • MeetWild 覔外

      Sept 2022 - now
      Founder

      A community where focuses on wellness of people via outdoor and sports and healing activities. Let's meet wild.

    • TRENDY TRADING GLOBAL LTD

      Feb 2023 - Aug 2023
      Independent Brand Consultant

      Assist CEO to design and strategize a new women's sportswear brand launch in China market -Groow

  • Licenses & Certifications

    • Mentor

      Airbnb

    • Mentorship Program- Coach

      阿迪达斯
      Jan 2015

    • Management Development Program

      Adidas
      Jan 2015