Pranali Pagare

Experience

• 

  Performics India

  Nov 2013 - Mar 2016

  Assistant Project Manager - SEM

  - Built and managed paid campaigns for various brands belonging to different industries such as ‘Hospitality, Pharmacy, Equipment Manufacturing, Education, Technology, Electronics, Banking'- Carried out keyword research, ad copies writing and landing page testing- Handled Google Search, GDN, Bing and Yahoo Gemini campaigns- Developed reporting templates to provide a high level overview on paid media performance for weekly and monthly reviews- Led weekly calls with clients to give update on performance and ensure delivery of set goals- Carried out competitor analysis for effective execution of paid campaigns- Analyzed account performance and provided insights and recommendations Show less

• 

  IProspect

  Apr 2016 - Jan 2019

  - Managing paid search/social campaigns for E-commerce, Travel, Banking and Real Estate clients- Handling Google Search, Bing Search, GDN, Remarketing, PLA, Dynamic Remarketing, Custom Affinity Audiences, GSP, SCM, DSA, Smart Display and Facebook campaigns- Work on strategic planning for search and display campaigns and put together innovative ideas to achieve set goals- Analyze performance data, map it with LMS/Google Analytics and optimize campaigns to improve the overall performance of the account and drive business for clients- Provide strategy and budget recommendation for digital channels based on campaign objectives- Coordinate with client servicing team and work with them to acquire fruitful results- Generate reports on digital campaigns to demonstrate ROI and provide insights and recommendations- Track and monitor cost per acquisition and lead volume across performance channels- Lead client calls, attend meetings, prepare pitch/review PPTs- Make team members understand their work properly and help them deliver their work better Show less

  • Senior Manager - Paid Media

    Apr 2018 - Jan 2019

  • Manager - Paid Media

    Apr 2016 - Mar 2018
• 

  Interactive Avenues

  Jan 2019 - now

  • Director - Paid Media

    Apr 2023 - now

  • Asst. Account Director

    Apr 2022 - Mar 2023

  • Group Head

    Apr 2021 - Apr 2022

  • Senior Manager - Search

    Jan 2019 - Mar 2021