
Nicole Robertson
Administrative Assistant

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About me
Campaign Manager, Sr Team Lead at illumin
Education

Western University
2014 - 2016Master’s Degree Applied MathematicsActivities and Societies: Intramural sports, Head of the Applied Math Social Committee • Graduated with Distinction• Completed thesis dissertation - "Modelling the Impact of Climate Change on the Polar Bear Population in Western Hudson Bay"

University of Ontario Institute of Technology
2009 - 2013Bachelor’s Degree Physical SciencesActivities and Societies: President of Random Acts of Kindness • Graduated on the President’s List and with Distinction (A average).• Relevant Courses: Calculus I-IV, Statistics and Probability, Mathematical Modelling
Experience

Bastow Insurance
May 2005 - Jul 2017Administrative AssistantAssisted with the transition into a paperless work environment by uploading files to the Broker database.Completed data entry tasks to significantly reduce Broker workload. Prepared and deliver financial deposits at the end of each work day.

Western University
Jan 2014 - Apr 2016Assisted Professors by teaching tutorials to students. Organized and help efficiently run student Help Centers that provided students with one on one assistance. Marked quizzes, assignments and exams. Completed two research projects for my thesis.Participated in group seminars and meetings to receive/provide input for members research projects. Organized and extracted all important information within research articles.
Graduate Teaching Assistant
Jan 2014 - Apr 2016Research Assistant
Jan 2014 - Apr 2016

Qualified Tutors
Jun 2016 - nowPrivate Tutor.webp)
Illumin (AcuityAds Inc.)
Jul 2017 - now- Maintained and formed new relationships with over 40+ advertisers and successfully managed campaign with high budgets (100k+). - Specialized in running conversion and ROAS goal campaigns.- Execute timely campaign launches, while maintaining a high degree of campaign setup accuracy.- Proactively optimize advertiser campaigns by evaluating performance data and making strategic recommending adjustments to improve campaign performance to ensure key performance metrics are met.- Work directly with third-party ad servers, clients, trafficking teams and internal sales staff on all elements related to creative specifications, submission and ad trafficking.- Oversee the QA process, including testing creative and pixels assigned to campaigns.- Analyze and identify key insights in relation to overall objectives of maximizing Advertising/Marketing ROI- Analyze data to gain understanding of trends, behaviors and relationships Show less
Campaign Manager, Sr Team Lead
Jan 2022 - nowCampaign Manager, Team Lead
Jun 2019 - nowCampaign Manager
Jul 2017 - now
Licenses & Certifications
- View certificate

Attribution Outcomes
C3 MetricsMay 2019 - View certificate

C3 - Attribtion Fundamentals
C3 MetricsMay 2019 - View certificate

Modeling & Validation
C3 MetricsMay 2019 - View certificate

The Consumer Journey
C3 MetricsMay 2019
Honors & Awards
- Awarded to Nicole RobertsonPresident’s List - May 2013
- Awarded to Nicole RobertsonDean's List - May 2012
- Awarded to Nicole RobertsonPresident's List - May 2011
- Awarded to Nicole RobertsonDean's List - May 2010
Volunteer Experience
Participant and Volunteer
Issued by International Conference on Mathematical Modeling and Analysis of Populations in Biological Systems on Oct 2015
Associated with Nicole RobertsonRun/Walk/Stroll Volunteer
Issued by lymeSAVERS on Apr 2013
Associated with Nicole RobertsonActivities Volunteer
Issued by Science Rendezvous on May 2012
Associated with Nicole RobertsonRelay Participant
Issued by Relay For Life on Jun 2011
Associated with Nicole Robertson
Languages
- enEnglish
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