Bhasker Pratap Lahiri

Experience

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  Eastbrook Landholdings

  Jul 2013 - Nov 2014

  Senior Analyst - Architect

  Worked as an Assistant to Managing Director and analyzed projects for operational feasibility and operating models. Formulated pitch decks for new projects, streamlined construction flow and reduced cost of construction by 10% by developing a new construction technique from excavated soil.

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  VConstruct

  Nov 2014 - Jun 2015

  VDC Engineer

  Worked as Virtual Design and Construction engineer and implemented BIM and Lean construction technologies to minimize wastage and cost overruns.Worked with cross functional teams and managed key clients relationships for DPR Constructions,on of the fortune 500 companies in the list of best places to work for.

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  Kellogg Company

  Apr 2016 - Jun 2016

  Marketing Intern

  Analyzed the role of packaging in detail and conceptualized a new framework (STAMP) to analyze and devise complete packaging needs for any product. STAMP stands for Structure, Type, Art and Aesthetics, Material and Price. Using this framework and my analysis of cereal breakfast landscape of South-East Asia, South Korea, India and South Africa I identified right size and right price for re-sealable bags in breakfast category for the 4 regions and new ideas of packaging to be explored.I spearheaded Commercial and Packaging Innovation booths for Kellogg Asia Pacific Annual Meeting exhibiting them to the CEOs of APAC countries. I also interacted with multiple stakeholders like creative agencies, event partners, logistics partners, etc. to make this even a success. Show less

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  Pidilite Industries Limited

  Nov 2016 - Dec 2016

  Winter Intern
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  Pidilite Industries Limited

  Jun 2017 - Feb 2018

  Management Trainee

  To learn about various roles and responsibilities of a manager by doing on job training. Learning the basics of sales and understating the sales channel and their demands during sales stint. Understanding the consumer and create plans to generate maximum pull in field marketing stint.Recommend new marketing strategy for Fevicol Ezeepray and find new avenues to expand its growth.

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  Pidilite Industries Limited

  Apr 2018 - Apr 2020

  Branch Sales Manager

  Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target. Establish sales objectives by forecasting and developing annual sales plan for regions and territories; projecting expected sales volume and profit for existing and new products. Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies.Achievements during the role :-- Winner of coveted "B.K. Parekh Memorial Award" for "Unni da Vi Campaign" to counter growing competition in PCH- Winner of HAISHA for 2 quarters in 2018-19. The competition was floated in 2018-19 quarterly among all cluster to drive special initiatives- Successfully removed two Trademark infringements by competition companies by constant vigil in market- Have been in top 3 clusters to reconnecting dealers who have stopped batting with us and in turn driving sales (Nov- 20)- Driven the team to lead not only in sales but in incentives and sales operation parameters and thus ensuring >90% DRCP compliance and highest average score for a cluster Show less

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  ICA Pidilite Private Limited

  Apr 2020 - Jun 2023

  My role is to design and implement a strategic business plan that expands company’s customer base and ensure its strong presence by generating product demand and create product pull. To build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. Through this achieve growth and hit sales targets by successfully managing the sales/marketing team.

  • Category Manager

    Nov 2021 - Jun 2023

  • Branch Manager

    Apr 2020 - Dec 2021
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  Aditya Birla Group

  Jun 2023 - now

  Senior Manager

  Creating the magnum Opus in the paints sector with Aditya Birla Group.