Experience

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  Bayer pharmaceuticals

  May 2007 - Jan 2012

  Evaluation and elaboration of business cases for several opportunities for inlicensing and outlicensing. Partnering evaluation and measurement of the impact of the possible partnerships based on the market, the feasibility of the project and congruence with the existing portfolio, positioning of competitors, sales force involved, calls, promotional grid, evaluation of possible new competitors/ molecules. Share of voice, investments, COGS and forecasts involved to end with a go/ no go recomendation. Project management to keep track of the activities needed at each stage of the project. Show less

  • Business Development and Licensing

    Sept 2011 - Jan 2012

  • Market Research and Business Analyst

    Aug 2009 - Oct 2011

  • Congress & Event Manager Purchaser

    May 2007 - Jul 2009
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  Dupont

  Jan 2012 - May 2013

  Strategic planning & marketing latam

  Business/ portfolio and customer profit analysis using Price Value Capture Methodology. Pricing, costs and discount analysis for Mexico and Brazil. Net Promoter Score (NPS) methodology to identify promoters, detractors and neutral customers. Use of SalesForce.com to track opportunities and business metrics. Company owned information analysis through specific dashboards that allow identify KPIs to achieve objectives from the Strategic Plan. Merchandising, Event Marketing, Brand communications, and development of marketing tools to increase revenue of our distributors’ network. Show less

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  Abocol

  May 2013 - Sept 2014

  Marketing manager

  In charge of marketing strategy across the country for the whole company. Built up the anual marketing plan for the fertilizer business. Media plan that includes radio, billboards and specialized magazines for specialty products. Started a plan for branding POS (wall branding and POP materials). Created the company corporative web page.Participated in fair trades, brand activations and sponsorhips.Corporate communications and brand knowledge strategy to position the new company name and image, Customers development, Events and promotional materials development.Established a CRM program that included mailing and customer intimacy,Social networks strategy coordination (youtube, facebook, twitter).Brand name submission at IMPI, market research. Show less

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  Yara international

  Oct 2014 - Nov 2016

  • Coordinador de Marketing

    Jan 2016 - Nov 2016

  • Marketing-Crops

    Oct 2014 - Dec 2015
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  Yara méxico

  Nov 2016 - Jun 2018

  Gerente de marketing yara mexico
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  Yara latinoamérica

  Jul 2018 - Feb 2025

  Marketing & communications director latin america