Laura Kerl

Laura kerl

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location of Laura KerlSan Francisco Bay Area
Followers of Laura Kerl784 followers
  • Timeline

  • About me

    Marketing Director at BXP

  • Education

    • San diego state university-california state university

      2006 - 2009
      B.a english

      Minor in Political Science

    • Las lomas high school

      2002 - 2006
  • Experience

    • Ymca

      Sept 2004 - Jun 2006
      After school counselor

      Served as after-school counselor for 6th thru 8th grades. Assisted with completion of homework assignments, organized games and activities, and recorded general progress and behavior of each child for parental reports. Responsible for ensuring the safety of the children, which required a great deal of multi-tasking and maintaining a level head amidst a chaotic environment of middle school children.

    • Murwood elementary

      Sept 2005 - Jun 2006
      Teacher's assistant

      Duties included organizing the classroom, grading papers, helping children with their homework, and inserting grades into Excel. In addition to office administrative duties I was charged with helping to maintain a positive, energetic and fun learning environment in the classroom. Editor - Year-end AnnualLas Lomas High School

    • Walnut creek yacht club

      Jan 2010 - May 2010
      Hostess

      Greeted customers and scheduled reservations while ensuring all guests had an enjoyable time.Created a strong rapport with the restaurant's best customers.Served as "acting" floor manager on busiest evenings.

    • Lambert & associates, ameriprise financial

      Nov 2010 - Oct 2012
      Client service manager

      Planned and coordinated annual Client Appreciation dinner for top 150 clients as well as organized informational workshops. Answered phones, maintained and scheduled all appointments, paid invoices, and ordered all office supplies.Assisted and supported two financial advisors with everyday tasks to provide a more efficient workflow.Completed meeting preparations for advisors to use as a specific guideline during meetings.Wrote and edited meeting follow-up letters to provide summary of accounts and meeting discussion.Updated and entered financial plan data into excel to help generate retirement plans to present via PowerPoint. Show less

    • Newmarket international

      Oct 2012 - Sept 2014
      Client services manager

      Built and nurtured strong relationships with key clients as the dedicated client services point of contact.Maintained attrition file to track subscription cancellations, including addressing and resolving invoice or billing inquiries.Leveraged Salesforce to provide hybrid support to the Sales, Contracts, and Accounting departments.Created and processed incoming sales orders via Salesforce to ensure smooth onboarding and transition to ultimately increase revenue. Led, coordinated and delivered a high standard of customer service by identifying the needs of our clients and offered solutions in a professional and timely manner.Completed monthly operational budget forecast reports and communicated requirements and scheduling changes.Provided product updates via email and annual call campaigns.Completed the monthly operational budget forecast report and communicated requirements and scheduling changes to contractors.Provided product updates via email and annual call campaigns. Show less

    • Cybersource

      Sept 2014 - Dec 2014
      Associate risk management analyst

      Provide national support for the Managed Analytics team that provides fraud insight and recommendations to merchants like Starbucks, JCPenney, and Pinterest. Minimize and prevent accidental business loss via Decision Manager, a fraud management software database. Compile visual data analysis via Tableau software to present to merchants. This role involves extensive deliverables.Utilize WebEx to host in-depth product training sessions to educate merchants on the fraud program.

    • Bxp, inc.

      Jan 2015 - now

      Responsible for managing all marketing efforts at Embarcadero Center and serve as acting Manager for co-Marketing Coordinator.Consistently meet sponsorship goals of $550,000+ as well as manage vendor to construct and operate an ice rink. Maintain a 100% retention rate as well as bring in new sponsors each year. Manage various events including a wellness fair (10k+ attendees), a wedding fair (2k+ attendees), and retail-focused events that increase traffic.Create multiple seasonal events to help attract visitors to Embarcadero Center and the Holiday Ice Rink and have supported three​ Annual Building Lighting Ceremony & Carnival which brings in 30k+ attendees. Follow and manage an annual budget for the Marketing Department as well as process invoices.Work with cross-functional teams to ensure positioning and messaging align with brand guidelines. Cultivate relationships with key internal and external partners (local magazines, radio and television stations, non-profits, and more). Provide internal marketing support for 90+ retail tenants and relay relevant operational procedures by collaborating with Janitorial, Engineering, and Property Management teams. Create brand collateral, manage social media channels, and send weekly marketing updates to 6,000+ subscribers. Effectively increased followers on Instagram by 60%, 5% of likes on Facebook, and 67% on email subscription outreach via daily posting and paid advertisements, utilizing popular hashtags and trends, and via Google Adwords. Chief contributor and editor of a quarterly, published Newsletter that is distributed to 16k+ office tower tenants, local hotels and residences. Responsible for BXP branded swag that includes working with top manufacturers like Patagonia. Oversee the functionality of digital directories throughout Embarcadero Center as well as lead on Website redesign. Led Topping Off Ceremony for Salesforce Tower as well as lead hundreds of onsite tours during construction. Show less

      • Marketing Director

        Jan 2022 - now
      • Marketing Manager

        Aug 2018 - Jan 2022
      • Marketing Coordinator

        Jan 2015 - Aug 2018
  • Licenses & Certifications

    • Google adwords training

      Academyx computer training
      May 2016
  • Volunteer Experience

    • Tour de Cure

      Issued by American Diabetes Association on May 2014
      American Diabetes AssociationAssociated with Laura Kerl