Colin Roberts

Experience

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  Prime Earth Environmental Association

  May 2008 - Dec 2014

  Co-Founder

  Not-for-profit organization promoting sustainability in communities and in public education:• Held membership on the planning committee for the Plan-It Earth conference series that enabled students to learn about sustainable living through talks from local advocates and city workers, in addition to offering workshops. • Initiated and coordinated several neighbourhood events to increase awareness and education on sustainability in the community.

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  CBC/Radio-Canada

  Jul 2016 - Aug 2016

  Communications

  • Promoted CBC Vancouver programming by connecting Canadians with their public broadcaster through a variety of local engagements. • Represented CBC Vancouver at community events and initiatives.• Distributed and assisted in the tracking of promotional merchandise to the public.

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  InComm

  Nov 2016 - Mar 2017

  Administrative Assistant, Financial Services

  • Processed gift card replacements for customer service and fraud claims.• Created and prepared customer documents for mailing.• Performed data entry of customer information and financial data across a variety of software and web-based applications. • Reported discrepancies in data to the financial services team.• Assisted in the problem-solving of claims issues.

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  Terramera

  Oct 2017 - Jun 2019

  Drove commercialization and go-to-market strategies while leading digital transformation initiatives for direct-to-consumer channels. Managed product launches, brand marketing plans, and key digital projects.• Led the end-to-end launch of two new products, driving collaboration across teams to meet market demands.• Developed a digital marketing strategy that resulted in significant revenue growth on eCommerce channels.• Addressed declining sales by analyzing market data and providing strategic recommendations to maintain key retail listings. Show less

  • Associate Brand Manager, Consumer Innovation

    Jul 2018 - Jun 2019

  • Marketing Operations (Digital Marketing, Communications, Innovation)

    Oct 2017 - Jul 2018
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  Danone

  Jun 2020 - Dec 2021

  Assistant Brand Manager (Vega)
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  Vega

  Jun 2020 - Dec 2021

  Assistant Brand Manager, Base Brand

  Owned product line management and led operational projects, focusing on profitability, cost reduction, and brand development across multiple product lines.• Directed a rebranding initiative across 140+ SKUs, coordinating stakeholders to ensure on-time delivery.• Identified and secured $6M in cost savings through a detailed scenario analysis and cross-functional collaboration.• Partnered with Supply Chain to optimize workflows, accelerating product launch timelines.

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  Skillful

  Jan 2022 - Mar 2022

  Strategy & Operations Mentee (Core Sprint)

  "Skillful is where top talent comes to launch and accelerate their careers in tech. We run cohort-based programs where you learn directly from peer instructors who work at companies like Faire, DoorDash and Instacart."

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  TELUS

  May 2022 - now

  Strategy Manager, Strategy & Investment Management

  Leads strategic insights and reporting to support senior leadership decision-making on critical operational issues. Collaborates with cross-functional teams to develop data-driven solutions that drive business growth and streamline processes.• Created product performance dashboards to guide executive decisions on key marketing and product initiatives.• Led win-back strategies with Marketing and Sales to recover lost business and achieve subscriber growth targets.• Streamlined budgeting processes across business units, reducing review time and enhancing operational efficiency. Show less