Madeline Fones, MBA

Experience

• 

  Aspen Skiing Company

  Nov 2013 - May 2018

  Sales Associate
• 

  Grey Lady Group

  Dec 2014 - Oct 2015

  Assistant Manager
• 

  Aspen Alpine Guides Inc

  Oct 2015 - May 2017

  Operations Manager

  · Developed programming for Aspen Alpine Guides and partner program Leave the Boys Behind within permitted areas between Aspen, Vail, Leadville and Crested Butte as well as Moab, Utah. · Organized and coordinated fully customized summer and winter outdoor experiences for private clients. · Oversaw a roster of 20+ guides and ensured that all operations were meeting company safety and client care standards. · Completed administrative tasks including payroll, USFS and BLM permitting, employee benefit programs, and liability insurance. Show less

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  ELK MOUNTAIN EXPEDITIONS LLC

  May 2017 - Sept 2017

  Reservations Manager

  · Managed trips and scheduling for rafting, fishing, and stand-up paddle board trips in FareHarbor reservation system.· Worked with local hotel and private concierges to promote business and trip sales with Aspen-area visitors.

• 

  Rygr

  Nov 2017 - now

  Plan and execute affiliate strategy for all of rygr's affiliate clients. Current and former clients include: Rumpl, Solo Stove, Superfeet, Lectric eBikes, Salomon, Body Glove, Magma Grills, Garmont and Isle Paddleboards. rygr is a new media agency for today's new media world. We partner with leading active lifestyle brands to orchestrate omnichannel product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. Managed PR relationships and strategy for multiple clients including: Orvis, Norrøna, Hyperlite Mountain Gear, Salomon and Ascent Protein. · Provided support on KEEN Kids, KEEN and Fjallraven accounts. · Worked closely with account managers to execute PR Strategy, plan media experiences, and complete monthly reporting duties.

  • Affiliate Director

    Jan 2023 - now

  • Associate Affiliate Director

    Mar 2022 - Jan 2023

  • Senior Affiliate Manager

    Jun 2021 - Mar 2022

  • Affiliate Manager

    Mar 2021 - Jun 2021

  • Public Relations Account Manager

    Jul 2018 - Mar 2021

  • Public Relations Account Coordinator

    Nov 2017 - Jun 2018