Ornella Naime

Experience

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  American University of Beirut

  Sept 2013 - Dec 2015

  Laboratory Assistant

  ▪ Organic and analytical laboratory manipulations.▪ Coupling hydrazides to a variety of aldehydes and ketones to form aculhydrazones that were tested for their activity on diabetes.

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  Cosmetofacts

  Jun 2016 - Jan 2020

  Co Founder

  Digital initiative to raise awareness on cosmetics and perfumery, the science behind them as well as their associated misconceptions and mythsHttp://instagram.com/cosmetofacts

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  Obegi Chemicals Group

  Jun 2016 - Aug 2016

  Cosmetic chemist intern in formulation

  ▪ Created and participated in the production of home care and personal care products upon demand (shampoos, creams, facial masks, foundations, tanning oils, hair sprays, gels, waxes, detergents, fabric softeners and soaps)▪ Researched and designed innovative products along with stability testing

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  Laboratoire Cooper

  Apr 2017 - Oct 2017

  Cosmetic chemist intern in formulation

  ▪ Prepared, created and formulated cosmetic formulas along with stability testing (emulsions, lotions, gels, detergents)▪ Studied the cosmetics market and researched new raw materials that could be used in formulation

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  Malia Group

  Nov 2017 - Feb 2021

  Increase opportunities for expansion allowing the development of innovative strategic & tactical marketing initiatives▪ Develop promotional strategies, manage consumer and trade promotional activities and marketing events▪ Ensure on-time implementation of marketing initiatives (ATL, BTL, PR/events/exhibitions and Digital content) and timely development of annual marketing plan▪ Enhance Brand Equity and ensure Marketing initiatives execution by conducting needed research/data gathering to uncover consumer insights and opportunities allowing the development of innovative strategic & tactical marketing initiatives▪ Align brand's status/challenges and vision (ensuring the timely submission of monthly reports analyzing ROI of initiatives, competition activities, learning & opportunities)▪ Track marketing parameters (pricing, distribution, POS) to assist in better positioning, brand optimization of company products Show less Contributed to the development of the Annual Novelties Plan▪ Worked hand-in-hand with the Laboratory and the Administration to make sure new and innovative products (cosmetics, para-pharmaceuticals) are launched on time▪ Operated extensive market studies for local and international products▪ Developed new products from A-Z, creating feasibility studies, working on the concept, the packaging and suggesting formulation options▪ Presented new ideas and products as well as quarterly reviews to the board Show less

  • Brand Manager - Cosmaline

    Oct 2019 - Feb 2021

  • Product Developer - Cosmaline

    Nov 2017 - Oct 2019
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  L'Oréal

  Feb 2021 - now

  • Global Project Manager - DMI Hair Care

    Jun 2024 - now

  • International Project Manager - DMI Hair Care Emerging Markets

    Jan 2023 - now

  • Senior Brand Manager - Hair Care and Deo Lead

    May 2022 - Mar 2023

  • Senior Brand Manager

    Jan 2022 - Jun 2022

  • Brand Manager

    Feb 2021 - Dec 2021