Kat Leahy

Experience

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  AT&T

  Oct 2010 - Jan 2013

  Regional Manager

  ● Reported to CEO and managed two teams in regional storefronts.● Increased retail traffic by 20% by implementing lead generation and local marketing campaigns.● Identified and pursued new business opportunities, expanding the customer base and increasing market penetration, including B2B sales.● Spearheaded sales initiatives and consistently achieved revenue targets for wireless products and services, operating the highest profit storefront within region. ● Reconciled commission and sales reports, ensuring precise compensation and performance tracking, as well as saving company revenue by 15%. ● Received award for #1 Store in Florida based on customer experience surveys. Show less

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  Adams Arms

  Jan 2013 - Jun 2021

  ● Directed and lead cross-functional teams with 6 direct reports in marketing, sales, and customer service, driving strategic initiatives and ensuring cohesive collaboration.● Orchestrated over 15 trade shows and events annually to enhance brand visibility and presence in B2B and B2C markets.● Created and managed annual and itemized 6-figure budgets, optimizing resource allocation to achieve financial targets.● Championed the launch of new products by developing and executing comprehensive sales and marketing strategies.● Coordinated closely with manufacturing, production, and finance departments to align efforts with sales goals and optimize overall performance.● Managed distribution contracts and key accounts, as well as outside sales representatives, ensuring seamless operations and effective partnerships.● Led e-commerce initiatives and website maintenance, enhancing user experience and driving online sales with YOY increase of 20%. Show less ● Created and managed all social media platforms, resulting in increased brand awareness.● Coordinated all trade shows, sales promotions, and targeted campaigns.● Developed creative content, including photography, sales materials and promotional items, to support marketing efforts.● Collaborated on merchandising and designed, sourced, and purchased branded product packaging.● Conducted detailed reporting and sales analytics to identify market trends● Promoted within to Sales Operations & Marketing Manager (2016) Show less

  • Sales Operations & Marketing Manager

    Jun 2016 - Jun 2021

  • Sales Marketing Manager

    Jan 2013 - Jun 2016
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  Global Ordnance LLC

  Jun 2021 - now

  Marketing and Events Manager

  ● Developed and implemented marketing strategies and plans to support organizational objectives.● Led and managed comprehensive event planning and execution for over 25 events annually across B2B, B2G, and B2C markets, including venue and vendor management. ● Collaborated with sales team to develop and implement B2B campaigns, driving sales growth by 10% and enhancing brand recognition.● Supervised contractors and guided social media marketing strategies, growing social media following by 15% on average across all platforms.● Designed brand guides and templates for 9 divisions and oversaw the creation of diverse marketing assets and collateral to ensure cohesive messaging.● Developed and monitored marketing budgets exceeding $3MM, ensuring fiscal responsibility and strategic investment.● Maintained transparent and consistent reporting and communication with stakeholders regarding progress and key metrics.● Executed all facets of project management to deliver high-impact marketing campaigns, achieving significant growth in lead generation including a 400% increase in email subscribers. Show less