
William-Henry AKA
Deputy to the Account Manager & Credit Analyst

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About me
Marketing & Sales Specialist
Education

Excelia
2016 - 2019Bachelor Management Business/Commerce, General- Sujet de mémoire : « La publicité et les femmes en France »

University of Greenwich
2019 - 2020MA Strategic Marketing & Communication International Marketing M1- Dissertation’s subject : « The impact of the packaging on the purchase intent when it comes to the skin care products purchase. »

Excelia
2019 - 2020MSC International Marketing & Communication International Marketing M1
Excelia
2020 - 2021Master of Science - MS Marketing digital M2- Sujet de mémoire : L’impact du marketing dans le passage d’une marque à une autre chez la génération Z : Le cas Apple va Samsung.
Experience

Banque Atlantique
Jun 2017 - Aug 2017Deputy to the Account Manager & Credit Analyst- Opening of accounts - Setting up credit files for individuals- Management of magnetic cards and codes for individuals- Setting up sheets for the analysis of credit files for companies - Visiting customers (canvassing, credit announcements, petrol station inventory)- Proposals for improving the agency's service

Southshore Inn
Jun 2018 - Aug 2018Summer Staff- Reception of clients- Room maintenance (15 rooms/day in 6 hours)- Customer satisfaction follow-up- Organisation of the day according to the number of rooms

O2 - N°1 du service à la personne
Jan 2019 - Aug 2019Commercial Specialist- Prospecting and building up a network of prescribers (shopkeepers, works councils, etc.)- Participation in the implementation of commercial actions (mailings, fairs, forums, etc.)- Monitoring customer satisfaction- Pre-recruitment of employees (household assistants, childminders, etc.)- Employee planning’s opitimization- Carrying out administrative personnel management tasks

Editions Dalloz | Lefebvre Dalloz
Oct 2020 - Sept 2021Digital & Direct Marketing Product Manager- Management of the Linkedin feed (editorial planning, publications, visuals etc)- Management of email campaigns (briefing, targeting, routing etc)- Analysis of the results of e-mailing & Linkedin campaigns- Competitive intelligence- Organisation of events (trade fairs, webinars etc)- Proposals for the optimisation of product sheets

DHL
Oct 2022 - Feb 2023Marketing Specialist- Proposal of the marketing action plan for the year 2023- Participation in the 2023 strategy meeting with the Senior Management Team.- Planning and implementation of campaigns (Heavyweight, R&W, BECC etc.) - Organisation of the opening of a service point and the inauguration of the Swipbox - Analysis of the potential for new establishments in the Ivory Coast- Animation of a training seminar for E-commerce customers- Establishment of market research briefs & communication tools - Participation in the shooting of a corporate film (South African team) - Organisation of the annual team building of the sales department (35 people) Show less

LOXEA Côte d'Ivoire
Feb 2023 - nowAccount Manager
Licenses & Certifications

Google Analytics
GoogleMar 2021
Toeic
The TOEIC® ProgramAug 2021
Volunteer Experience
Trésorier du bureaux des étudiants
Issued by Excelia on Sept 2017
Associated with William-Henry AKA
Languages
- frFrançais
- anAnglais
- alAllemand
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