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Helena C.

Helena C.

Registered Aromatherapist and Founder

Followers of Helena C.307 followers
location of Helena C.Hong Kong SAR

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  • Timeline

  • About me

    Entrepreneur. Marketer and Business Driver with strong P&L Ownership. Clinical Aromatherapist. Registered Nutritionist. Vast exposure to APAC Markets especially PRC. Specializing in Market Strategy & Brand marketing.

  • Education

    • The University of British Columbia

      -
      Bachelor of Science - BS Foods, Nutrition, and Wellness Studies, General

  • Experience

    • SOFE Aromatherapy

      Feb 2014 - now
      Registered Aromatherapist and Founder

      Own aromatherapy company dedicated to spreading some love and aroma Directed all company functions - marketing, sales and collaboration, P&L and overseas buying.

    • Muji (Hong Kong) Co., Ltd

      Apr 2018 - Jul 2019
      Assistant Section Manager - Corporate Communications & Marketing

      • Championed opening of new shops in YOHO Mall, Pacific Place and MUJI TO GO in HK Intl Airport through VIP Invitation Party• Responsible for garment and Makeup marketing team - spearheaded Microinfluencer program with total engagement of nearly 10K and a total reach of 140K in 9 days. • Coordinated CRM programs such as MUJI Passport Revamp campaign

    • AS Watsons HK

      Jul 2019 - Dec 2019
      Assistant Marketing Manager

      Brand launch of Marionnaud France with 360 marketing communication including – making Marionnaud French the Top of the mind Makeup brand in A.S Watsons Group 2 weeks within launch date and generating sales of $54K in just 2 hours of flash sale event. Launch the Breakthrough health product Circle DNA with PR Event, digital and Social media buzz

    • Hong Kong Charter Max Industrial Limited

      Jan 2020 - Aug 2022
      Head of sales and marketing

      New Product Launch and Market Entry with Supervision of 3 divisions including R&D, Marketing and E-commerce. Generating additional RMB 2.5M YOY sales combining T-Mall, Store and Franchisee sales in the first year. Achieved US$2M in 1st year of US Entry.Championed e-commerce revamp leading to an increase in website traffic by 81.65% and achieving an e-commerce sales conversion rate of 6.43%.

    • Sassy Media Group

      Jan 2024 - Sept 2024
      Marketing Manager

  • Licenses & Certifications

    • Certified Infant Massage Instructor

      International Association of Infant Massage IAIM

    • Child-Centered Play Therapy Certificaton

      青年協會
      Apr 2022

    • Certified Clinical Aromatherapist (MIFPA)

      The International Federation of Professional Aromatherapists
      Jul 2020

    • Certified Clinical Aromatherapist

      National Association for Holistic Aromatherapy
      Mar 2021

    • Associate Member

      International Federation of Aromatherapists - Charity 1165766
      May 2021

    • Marketing Tools: Digital Marketing

      LinkedIn
      Jan 2020
      View certificate certificate

    • Google Ads (AdWords) Essential Training

      LinkedIn
      Mar 2020
      View certificate certificate

    • Nutritionist

      Hong Kong Nutrition Association
      May 2021

    • Continued Education Provider

      National Association for Holistic Aromatherapy
      Jan 2022

    • Social Media Marketing: ROI

      LinkedIn
      Dec 2019
      View certificate certificate