Rheanne Razo

Experience

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  NSUR, Inc

  Jan 2020 - Dec 2021

  Copywriter

  NSUR Inc. is a health & wellness platform powered by cryptocurrency, NSUR Coin. The world’s first protected, utility token.• Led successful launch of nsurcoin.com through a strategic marketing campaign across digital, social, press & email.• Created the content and copywriting for the company website, PR, newsletters, notifications, social media, surveys, email campaigns, and phone messages, to increase traffic by 330% within the first thirty days of new content creation. Increased conversions by 3x by creating internal and customer-facing documents and promotional materials. Updated website and social media. Ensured consistent brand messaging.• Analyzed website using Google Analytics to measure and report on SEO optimizations and improved Domain Authority to 50-60 of Google search and improved the number of visitors. Show less

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  Bookairfreight

  Jan 2022 - Jun 2023

  Senior Marketing Associate

  Bookairfreight helps eCommerce businesses save on costs shipping from China to the US.• Was responsible for the strategy and results of catalog and direct mail progams for Freightos.com and other freight forwarders. With a focus on customer-centric content and data-driven targeting, transformed a negative ROI in 2016 into a positive 193% in 2018.• Drove ‘test and learn’ initiatives for campaign optimization. Designed statistically sound marketing experiments and extracted actionable insights from response data.• Led five-person department responsible for all customer acquisition and retention marketing, branding, corporate communications, B2B marketing, and sales support, and product development.• Launched the programmatic mail program which utilizes targeting methods trigged by customer’s online behavior to deliver highly relevant and personalized direct mail. Show less

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  Ascend North America

  Jan 2022 - now

  Chief Executive Officer

  I help businesses scale their revenue by transforming LinkedIn into a powerful sales and marketing platform. Our Done-For-You program provides:✨ LinkedIn profile optimization✨ AI-driven lead nurturing✨ Thought leadership content creation✨ Sales funnel strategies for predictable growth

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  FiveRings Marketing

  Jun 2023 - Feb 2024

  Marketing Manager

  FiveRings helps B2B SaaS companies in the US create revenue-driven sales & marketing strategies.• Served as a marketing point-person for account managers and agents. Created individual marketing plans for these small business to develop and grow their own brands within the Hubspot ecosystem.• Managed agency partnership with Mintent, including co-sponsored events and promotions. FiveRings and Mintent provide complimentary services and work together as referral partners.Introduced new initiatives to measure program performance and to identify opportunities for growth, including lead gen agent surveys and focus groups. Analyzed and interpreted data and insights to turn into actionable strategies.• Produced educational webinars and playbooks for an internal audience. Wrote scripts, hired talent, and managed distribution. Show less

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  Canada Digital Adoption Program

  Dec 2023 - Feb 2024

  Marketing Consultant

  Delivers advisory services to Canadian SMEs as a registered digital advisor under CDAP – Canada Digital Adoption Program.• Developed and executed over 100 digital adoption plans for the Canada Digital Adoption Program (CDAP), initiated by the Government of Canada. • Facilitated client companies in qualifying for a zero-interest Business Development Bank of Canada (BDC) loan, amounting to up to $100,000 with a five-year term.• Was responsible for the development and execution of marketing programs for magazines and websites. Supported SVP, Marketing Services on WebMD marketing initiatives, including e-blasts, sell sheets, mocks, events, media kits, and custom presentations.• Acted as the project manager of a high-profile program for an international CPA firm and oversaw and executed a twelve-part video series. Managed the scope, direction, and schedule of each video.• Drove regional and local brands with solid consultation services in the following categories: Marketing Management, Demand Generation, Marketing Automation, Marketing Data Analysis, Brand Strategy, Marketing Operations, Google Ads, and Web Design. Show less