
Daria Strekhnina

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About me
Senior Product Designer | UX/UI Designer | Researcher | SaaS | B2B | B2C | Fintech | Retail | Order Management | ex SAP, Adidas
Education

Universität Wien
2011 - 2012Master's degree Cognitive Science.webp)
Europa-Universität Viadrina Frankfurt (Oder)
2009 - 2010Guest student International Economics
Ural State University named after A.M.Gorky
2006 - 2011Master's degree International Economics
Experience

Gazprom
Dec 2012 - Jan 2016- Successfully implemented planning and budgeting functionality (SAP FM) to streamline financial management.- Played a key role in the implementation of SAP Solution Manager 7.1, ensuring effective system governance.- Collaborated closely with stakeholders and key users to collect comprehensive business requirements, facilitating a deep understanding of organizational needs.- Utilized ARIS and other modelling tools to analyse and optimize business processes, driving efficiency and alignment with SAP solutions.- Demonstrated expertise by customizing SAP systems, tailoring functionalities for specific business requirements.- Authored precise technical requirements, providing clear instructions for the development team to deliver optimal system solutions.- Developed detailed technical documentation and manuals, enabling smooth user adoption and self-sufficiency. Show less
SAP Consultant (FI-FM)
Dec 2014 - Jan 2016SAP Consultant
Dec 2012 - Dec 2014

Adidas
Jan 2016 - Jun 2019- Oversaw financial business processes as a process owner, focusing on the SAP side, within omnichannel e-commerce projects.- Documented business requirements to ensure clear communication and alignment between stakeholders.- Conducted in-depth analysis of existing business processes, identifying areas for improvement and preparing change proposals while evaluating associated risks.- Developed user-acceptance test scenarios and managed the testing process to validate system functionality and ensure a seamless user experience.- Collaborated closely with the L2/L3 support team, creating detailed incidents to address and resolve any system-related issues efficiently.- Worked closely with key users and stakeholders to gain approval for process changes, ensuring alignment with business objectives.- Created user manuals and conducted user training sessions to facilitate a smooth transition to new systems. Show less
Business Solution Manager
Feb 2018 - Jun 2019Leading process optimization specialist (e-commerce)
Apr 2017 - Feb 2018Process optimization specialist (e-commerce)
Jan 2016 - Apr 2017

EPAM Systems
Dec 2019 - nowSince joining EPAM, I have been working with different clients, most of them are global leaders in their domain: vendors of business solutions, large retailers, even mining companies. Thus, projects I was involved in are very different too and include cloud order management system, interview platform for hiring staff, service city platforms and others. I participated and leaded the design process on different stages: from kick-off workshops and UX research planning to creating and validating final visual design.- Conducted discovery phase interviews and facilitated workshops with stakeholders to gather requirements and understand goals for 5+ main projects.- Planned and conducted comprehensive UX research, including 20+ explorative interviews, 20+ surveys, user testing, competitors' analysis, and the creation of customer journey maps, personas, and empathy maps.- Successfully improved conversion rates by reducing the time gap between initial contact and job offers by 30% (EPAM Interview Platform project).- Developed new and redesigned research-based interfaces to improve usability (SUS score improved from 65% to 88%) ,user experience and engagement for Order Management SaaS Solution.- Created visually appealing designs aligned with research findings and business needs.- Collaborated with the product team to create feature lists based on research insights and business requirements.- Communicated effectively with developers and ensured the successful implementation of designed interfaces. Show less
Senior Product Designer
May 2022 - nowProduct Designer
Dec 2019 - May 2022
Licenses & Certifications

Product simulator
GoPractice, IncJul 2022
SAP Certified Business Associate with SAP ERP 6.0 (TERP10)
SAPAug 2011
DesignSpot School Mentor
DesignSpot CommunityDec 2021- View certificate

Product designer
NetologyApr 2020
Languages
- ruRussian
- enEnglish
- geGerman
- frFrench
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