Krishna Girotra

Experience

• 

  McDonald's India – North and East

  Jun 2022 - Aug 2022

  Project Intern

  - Completed a project in Digital Marketing- Extensive research on the communication channels used for promotion of products by corporations: 'Owned', 'Shared', 'Earned', and 'Paid' Media (OSEP)- Analyzed the various marketing strategies of McDonald’s India and its competitors- Compared the effectiveness of each of the channels for McDonald's India and other firms- Provided feedback on the elements of the marketing efforts that are working well, as well as my perspective on how to improve less effective strategies Show less

• 

  Marks and Spencer Reliance India Private Limited

  Jun 2023 - Jul 2023

  Project Intern

  - Evaluated summer campaigns of competition brands- Analyzed the video advertisements of M&S and its competition- Compared the key components of each advertising campaign- Explained the differences between the USP of each firm- Provided Market benchmarking and Best Practices Recommendation

• 

  Schneider Electric

  Jun 2024 - Jul 2024

  Summer Intern

  - As part of Global Supply Chain (GSC), I worked on decreasing transportation costs for distribution centers in the North America Region (NAM)- Created functions in Python to reduce shipping costs, and ran comparisons with prior years' data- Created, and presented a PowerPoint on SQL, its components, and text to SQL. Furthermore, I talked about QuillBotAI and its tools.