Tamar Archvadze

Experience

• 

  Sanovel İlaç

  Jan 2005 - Jan 2009

  Head of Group /Gastroenterology, NSAID, Osteoporosis/

  Head of Group, Manager of Relations with Pharmacy Networks Promote company’s products by establishing and maintaining relations with target groups: conduct daily visits to medical and pharmaceutical staff; professionally present the information on products of the company; organize round tables, conferences and presentations for medical staff; develop PR materials, like booklets, flyers, etc., analyze the market, draw up the plan of action of representatives’s team; perform all other activities necessary to promote Sanovel products Show less

• 

  Merck

  Jul 2009 - Mar 2014

  Develop and Implementation Marketing Strategy for existing and new products.Specialty Care, Hepatitis: PegIntron and Victrelis- Market analysis, Competitor assessment, Strategy and Tactical plan development , Forecasting for short and long periods, Track and re-evaluate strategy- Planning of Pre launch and Launch activities- Medical events organization (Launch for CIS region, International scientific events in Georgia)- Define the most compelling and right positioning statement- KOL management: targeting, segmentation, create KOL development planEstablish and maintain strong, effective relationship with KOL's,Follow client oriented behavior- Planning and execution of special educational projects Show less

  • Key Account Manager - Hospital/Specialty Care

    Jan 2012 - Mar 2014

  • Medical Sales Representative - Hospital/Specialty Care

    Jul 2009 - Jan 2012
• 

  Berlin-Chemie AG

  Apr 2014 - now

  Duties and responsibilities: - Establishment and implementation of local strategy & tactical plan for existing and new products in alignment with global strategy through Traditional and Digital Marketing channels. Tracking and re-evaluating results; - Market analysis, competitor assessment, forecast of business opportunities/ threats, identification of market requirements, customer needs;- Short- and long-term planning and forecasting;- Preparation of business plans for the launch of new products and line extension;- Planning and organizing scientific conferences, workshops etc. according to the approved promotional budget; - Management of the TV & Digital materials’ development process – Web-page, pre-rolls, educational movies, web-banners for social media- Close collaboration with international societies in organizing local scientific events;- Development and approval of informational materials for FF in the frame of company’s policies and local regulations;- Preparation and execution of internal scientific and marketing trainings; - Work closely with FF, follow up on feedback from target audience;- Dual visits with respective FF, Coaching from product manager’s perspective- Cross-functional collaboration with other departments (customer relations, regulatory etc.). Show less Duties and responsibilities:- Developing and maintaining long-term reliable partnership and contacts with key organizations, such as MOH, regional medical treatment establishments, hospitals’pharmacies, distribution companies, pharmacy chains, insurance companies; - Coordinating tenders and hospital purchases, observing the entire cycle of the process; - Tracking all relevant governmental or other tender announcements through official sources;- Preparing pricing policy scenarios and special conditions for partners for the approval; - Finding new business opportunities and potential partners, predicting possible difficulties and solving emerging problems; - Cross-functional collaboration with sales-marketing and customer care departments. Show less

  • Product Manager - Rx & OTC products

    Jan 2015 - now

  • KAM - Hospital, Specialty care

    Apr 2014 - Dec 2014