Experience

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  Epiphany pr and marketing

  Nov 2008 - Feb 2009

  Pr intern
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  Safra radio

  May 2012 - Jun 2015

  Broadcast journalist

  In charge of sourcing and scripting the hourly news. Will also venture out to cover government stories and various events. Resident sports guru.

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  #redcardconnect (red card global)

  Jul 2015 - Feb 2016

  Content producer

  Planning and producing a weekly weekend sports radio show centred around the English Premier League. Although all other sports are also covered.

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  Img

  Apr 2016 - Jun 2016

  Producer - singapore community games

  Producing an 8 episode television show on StarHub's Supersports Arena, telling the story of the Singapore Community Games 2016.

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  Type a

  Jun 2017 - Aug 2020

  Content manager

  Manage a wide variety of advertising projects for government, real estate, entertainment and retail clients. Provide content approaches and strategies on a day-to-day basis to work towards the client's goals.

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  Sport singapore

  Feb 2021 - Apr 2022

  Senior content executive

  Intertwined in content strategy and operations for Sport Singapore, providing specialist support in constructing digital content and marketing campaigns, including the Singapore Tennis Open 2021, GetActive! Singapore 2021, and the National School Games.Also setting the content direction for Sport Singapore's main digital platform, ActiveSG Circle, as it undergoes a reform from a transactional platform to a content-driven hub. This includes incorporating content from multiple functional areas, to provide a central hub for Singaporeans to consume content related to sport and fitness. Show less

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  Singapore environment council (sec)

  Sept 2022 - now

  Senior specialist, digital and social media (sustainability)

  Accountable for the strategic development of all of Singapore Environment Council's digital platforms and channels, both organic and paid, from social media and digital editorials to online videos and email marketing. I manage the end-to-end execution from campaign ideation and strategising to execution and reporting. My role is to assist SEC in creating awareness of business and products through digital means, while also supporting events like webinars, seminars, award ceremonies, and training courses. Show less