Experience

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  Bell canada

  Jan 2005 - Jan 2005

  Freelance copywriter
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  Greater toronto airports authority

  May 2005 - Oct 2016

  Led the development of the passenger environment , as well as experiential marketing programs aimed at improving the airport's reputation and the passenger experience. Primary functionsincluded strategy and marcomm campaign development, as well as budgeting/capital planning. • Worked with CIBC to develop the airport sponsorship strategy, including the free baggage cart program and revamped welcome centres; resulted in a measurable improvement to the airport experience and an improved brand image for CIBC.• Led the marketing relationship with the TO2015 Pan Am Games and developed the welcome strategy. Managed creation of a trilingual, co-branded creative identity to welcome athletes, coaches and officials.• Designed, developed and delivered the passenger experience for WestJet's new pier, on time and on budget. Show less Developed and managed various marketing and communications initiatives that built brand awareness, enhanced the guest experience and promoted the use of in-terminal products and services to grow passenger satisfaction and non-aeronautical revenues.• Key team member during Toronto Pearson's rebranding - developed and implemented new brand strategy/visual identity, on time/budget.• Developed new partnership relationships and co-branded marketing campaigns with Honda Indy, TIFF and Buskerfest, resulting in social media buzz and positive media coverage.• Partnered with the CFL, WestJet, and Tourism Toronto to develop an online contest for the 100th Grey Cup. Contest resulted in over 5000 entries and a CRM database of 3500. Oversaw production of world's largest foam finger to welcome visitors to the game. Show less Created marketing campaigns and measured campaign success, in collaboration with advertising and research agency.• Successfully launched valet parking marketing campaign; led to increased awareness and use of the product.• Oversaw Toronto Pearson's retail marketing program and developed Made-to-Fly food and beverage program, promoting the sale of grab n' go combos which increased average sale and items per purchase.• Managed sponsorship for Toronto Pearson's charity run, the Runway Run; brought on over 20 new sponsors and exceeded fundraising goal.• Managed the creation of co-branded marketing materials for new airline routes with Aeromexico, Lufthansa and Icelandair which contributed to successful route launches.• Planned company's presence at national/international conferences.• Managed consumer-facing research panel. Key contributor to customer segmentation model project. Show less

  • Manager, Passenger Experiences

    Jan 2014 - Oct 2016

  • Manager, Guest Experience Marketing

    Apr 2010 - Dec 2013

  • Marketing Officer

    Apr 2006 - Mar 2010

  • Communications Assistant

    May 2005 - Mar 2006
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  Kpmg canada

  Nov 2016 - Oct 2017

  National commmunications manager

  Led the development of communications programs and strategies,including message preparation, content creation, media relations, and acting as a communications advisor to senior management.• Achieved a significant year-over-year increase in media coverage and greatly surpassed competitor media coverage for KPMG’s largest campaign ever – the 2017 CEO Outlook Survey.• Created successful communications strategies and plans for the Infrastructure, Digital Health, Cyber, and People & Change practices, among others. Show less

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  Humber college

  Nov 2017 - now

  • Director, Academic Strategic Initiatives

    Apr 2022 - now

  • Strategic Communications & Innovation Manager

    Nov 2019 - May 2022

  • Public Affairs Manager (secondment)

    Sept 2020 - Nov 2021

  • Partnership Development Manager - Applied Research & Innovation

    Nov 2017 - Nov 2019