Wander Marcos

Experience

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  TFLA idiomas

  Jun 2006 - Jul 2015

  Communication adviser

  Communication adviser responsible for the creation of semiannual advertising campaigns, promotional and relationship marketing campaigns, use of CRM, events and proposition and adaptation of courses according to internal and external market research, since 09/2011. Also, English teacher from 2000 to 2017, and of Italian since 2004 and Coordinator of the Italian Course from 2006 to 2014.

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  CEMIG

  Feb 2008 - Dec 2008

  Communication Internship

  Internship in the Minas Gerais Society of Engineers, in the area of creation of pieces and advertising and institutional campaigns, as well as support for events.

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  PUC Minas

  Sept 2009 - Jan 2010

  Communication Intern in the Board of Continuing Education of PUC Minas

  Internship in the area of creation of pieces and advertising and institutional campaigns. Also, support and follow-up of events and creation of parts and events for internal communication.

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  Dupla Propaganda

  Feb 2010 - Nov 2010

  Marketing Planning Assistent

  Planning Assistant, performing the functions of creating and managing market research, creating marketing and advertising strategies for private sector clients, guiding and assisting the advertising writing industry, and managing agency profiles on social networking sites.

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  Do Brasil Eventos

  Jan 2011 - Nov 2011

  Marketting Planning Assistent

  Planning Assistant, in the area of creation of corporate events, marketing campaigns and promotion and promotion of research to the planning sector, and responsible for all contact with press offices.

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  Gosafe South Africa

  Sept 2014 - Apr 2015

  Marketing Manager

  Creation of electronic equipment insertion campaign, competition research, participation of events, alignment and adaptation of business plan and marketing between the Chinese matrix and the Brazilian branch. Administrative management, taking care of the bureaucracy with government and aid to the financial sector with the creation of cash flow tables and sales. Between September 2014 and May 2015, with the end of the company's activities in Brazil.

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  In.Crivel

  Sept 2015 - Dec 2019

  Enterpreneur

  From one-2-one to B2B, In.Crivel prepares and takes care of marketing for freelancers and SMB. Study the profile of the client and trace solutions for the adequacy of the idea to open a business, follow-up of marketing routines, preparation of the professional and their qualification with foreign languages, creation of advertising campaigns, follow-up in the use of media and business redesign. This is my new phase, experiencing the entrepreneurial side.

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  SPinheiro Marketing

  Sept 2016 - Sept 2017

  Capitalization and Project Management

  - Curatorship of major projects in the tourism, sports, agriculture and real estate sectors; - Identification and contact with international investors; - Assistance to investors; - Follow-up of negotiations and negotiations; - Creation of presentations, flows and reports, both institutional and related to each project.

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  Pro Domo Construtora

  Sept 2017 - Jan 2020

  Marketing Analist

  - Offer creative and innovative solutions in the concept of marketing and communication focusing on the sale of real estate and strengthening the brand. - Development of packaging of the works and coordination of the pieces to launch the projects. - Coordination of Creation of advertising arts (folders, banners, flyers, billboards, banners, business card, calendar and T-shirts). - Development of the identification of works (security and quality) and materials at the moment of delivery of real estate. - Coordination of updating of social networks, websites and landing pages of the company. Development of presentations and reports for sending to clients, investors, employees, etc. - Planning, coordination and follow-up of marketing events (launches, CAIXA fairs and general media actions). - Creation of marketing and advertising campaigns, online and offline - Lead management and creation of people in the light of Inbound Marketing- Strategic planning of marketing and campaigns - Elaboration and definition of indicators Show less

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  LZ Marketing e Negócios

  Jan 2020 - Nov 2021

  Digital Marketing Coordinator

  - Craft strategies for all Marketing teams, including Digital, Offline and Business Strategies - Prepare and manage monthly, quarterly and annual budgets for the Marketing department - Set, monitor and report on team goals - Design branding, positioning and pricing strategies - Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) - Analyze consumer behavior and determine customer personas - Identify opportunities to reach new market segments and expand market share - Craft quarterly and annual hiring plans - Monitor competition (acquisitions, pricing changes and new products and features) - Coordinate sales and marketing efforts to boost brand awareness - Participate in the quarterly and annual planning of company objectives Show less

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  Hotmart

  Nov 2021 - now

  Key Account Manager

  - Customer Success consultant on Hotmart's key accounts, focusing on performance, digital marketing and market research. - Connection between teams and clients for business development. - National and international market studies and analyses on recovery, repurchase and refund. - Monitoring of KPIs and strategies using Google and Salesforce products - Team training in strategies, value deliveries and work routine tools