Abhishek Chatterjee

Experience

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  Rediffusion Y&R

  Jan 2014 - Dec 2014

  Project Executive

  • Online Reputation Management for Tata group of companies • Social Media Monitoring & Analyzing• Analyzing Social Media & Mainstream reports • Working on Multiple media platforms (Twitter/LinkedIn/YouTube) • Proficient with Radian 6, Hootsuite, Buffer, & Twitonomy measured • Sentiment & Keywords analysis for the brand • Reporting complaints & queries for the brand • Content creation & management• Research & Pitch Presentations• Tracking the Buzz, Trends & Influencers Show less

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  MOBSTERS (Neuron Mediatech)

  Jan 2015 - Aug 2015

  Digital Marketing Executive

  • Working closely with the website developers for the website content• Sound knowledge of Word Press • Search engine optimization • Search engine marketing (PPC)• Email Marketing• Content creation & management• Working on Multiple media platforms (Twitter/Facebook/Pinterest/Instagram) • Social media optimization• Creating creatives for the brands (knowledge of photoshop and coral draw)• Sentiment & Keywords analysis for the brand • Research & Pitch Presentations Show less

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  Kores India Ltd

  Aug 2015 - Oct 2017

  Digital Marketing Executive

  1) Website Building & Updation :• Building the website on Wordpress with the usage of themes available and hosting it on the server• Optimizing the website to maximise traffic by arranging the layout and adding call to action buttons 2) Search Engine Optimization & Marketing (SEO & SEM) : • Solely responsible for researching keywords through Keyword Planner, Google Trends and Google Suggestions, implementing them on the website to maximise sales – (increase by 50 %) • Helped Increase the number of enquiries on the website using tools like ON Page SEO activity and Pay per click.• Increase the customer base by usage of sign up forms on the websites and re-targeting them3) Email Marketing :• Usage of tools such as MailChimp and GMass (Bulk email tool through Gmail)• Designing and creating the messages on e-mailers• Tapping on email database procured through LinkedIn leads and manual contacts4) Conceptualizing for videos like Facial Recognition Tool used for Security Purposes & working closely with video-grapher for the desired output5) Conceptualizing for product which will be duly launched in Indian Market6) Interacting with various agencies to come up with dealership rewards program Show less

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  L&K Saatchi & Saatchi

  Aug 2018 - Apr 2021

  Sr. Social Media Executive

  1) Brand - Idea Cellular Network : Working and handling the social media of Idea• Ideation and execution of national campaigns - #SabkaTimeAaGaya which was heavily driven on TikTok• Ideation and execution of national campaign - #IndiaKaLiveNetwork• Reportage and suggestion on the basis of the latest trends and what works well according to the platform2) Brands - GVK CSMIA (Airport), ITC(Aashirvaad Aata), Cipla (Nicotex & Immuno Boosters) , Milklane’s Dairy (Nutrinos) : • Solely responsible for managing social media of the above accounts• Interacting with the client on day to day basis for the daily jobs• Getting briefs from the client, understanding their requirement and creating a plan of action to execute it by briefing the designers/ creative team • Suggesting content and strategy based upon the data accumulated and suggesting a proper plan of action across the digital platforms• Ideation and suggestion of various marketing communication integrating the social media updates as well as the digital platforms• Managing various on ground events and using social media to amplify the reach of the same3) Running and managing contest for various brands4) Helped increase the social presence of various brands organically5) Timely updation of the website depending upon the requirements of the client by co-ordinating with the web developers team6) Suggesting and implementing ways to increase the traffic on websites7) Online Reputation Management:• Using various tools available to monitor the social voice for Brands such as Casio (all watches), GVK CSMIA (Airport), ITC ( Aashirvaad Aata), Cipla (Nicotex & Immuno Boosters)• Highlighting issues that are critical and suggesting the appropriate action for the same• Consolidating a monthly report and highlighting the key areas which can be looked upon by the brand8) Ideating and conceptualizing in pitches for various brands (Rajasthan Royals, GKB opticals) Show less

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  Tilt Brand Solutions

  Mar 2022 - now

  Manager - Business