Arush Tyagi

Experience

• 

  Info Edge India Ltd

  Apr 2008 - Dec 2008

  Senior Executive

  Part of the launch team of Shiksha.com

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  ValueFirst, a Twilio company

  Dec 2008 - Jul 2012

  Manager, Product Management and Operations

  - Successfully launched fullonsms.com an ʻsend free smsʼ site (top 100 Alexa in India at the time).- Worked with the Google team to develop a robust model to make their mobile communities financially sustainable.- Launched online SMS mobile communities for categories like live cricket score, news etc.- Launched a polling platform that allowed users to create polls and run them using SMS.- Worked on multiple other B2B products for the organisation

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  Zivame

  Jul 2012 - Dec 2012

  Manager - Digital Marketing

  Developed and executed digital marketing strategies, leveraging Facebook, Google, emailers, and newsletters to drive sales and maximize ROI.

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  Way2Online

  Jan 2013 - Jun 2014

  AGM - Product Management

  - Managed product management including monetization, analytics & growth across products forway2sms.com, which ranked among India's top 10 websites.- Also successfully launched the Android app for way2sms from scratch, now known as way2news.- Launched multiple web-based trivia gaming destinations that provided users with rewards based ontheir performance. Successfully monetised them with various ad networks.- Initiated and led the product management for tadtop, a content destination, that became one of the most visited content platforms. Show less

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  CoolBoots

  Jul 2014 - Oct 2022

  AVP - Product Management

  CoolBoots is a Times Internet company.- Core founding team member, instrumental in brainstorming & launching multiple products fromscratch, contributing to the overall organisation growth- Drove the overall product vision, roadmap, strategy and the user requirements that fuelled usergrowth, also defined the product success metrics & analysed product performance by driving theproduct agenda with engineering & other cross-functional teams- Managed a cross-functional team of product managers, data analysts, engineers (backend, frontend& QA) & designers to ensure timely product delivery- Oversaw ad monetisation teams, conducting experiments & A/B testing to optimise monetisationand increase ARPU. Also, collaborated closely with teams at Google and Facebook, becoming aGoogle Channel partner for gaming platforms- Led product management for the development of several plug-and-play gaming platforms(Qureka Lite, PredChamp, Mobile Games League and others), enabling global publishers to boostrevenue and engagement within 5 minutes of integration. Achieved over 50Mn MAUs within 18months of launch- Conceptualized & launched a portfolio of mobile gaming apps, including triviagames, sports prediction games, casual games. These games collectivelysurpassed 70M downloads- Developed & launched two innovative lock screen apps, Flikk and Strings, on Google Play,achieving over 20M downloads. These apps transformed native lock screens with engagingfeatures like personalized wallpapers, live news ticker, real-time cricket scores & more- Developed & launched Qureka Skool, an ed-tech platform enabling students and teachers to createand engage in chapter-wise revision tests- Co-founded & launched ViralShots, a pioneering short-form content destination in 6 languages,later acquired by Times Internet. ViralShots offered curated bite-sized non-news content and nativead solutions for seamless monetization- Contributed to the launch of several other products Show less

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  Sony Pictures Networks India

  Nov 2022 - Oct 2024

  Senior Manager - Gaming (Digital Business)

  - Led the SonyLIV gaming platform focusing on designing user funnels, boosting engagement, creating more inventory and integrating new games and features to enhance engagement and overall retention.- Coordinated with tech, design, and other internal/ external stakeholders to execute successful product sprints for the gaming platform.- Collaborated with leading gaming studios to develop and launch standalone Play Store games based on Sony Pictures Networks India’s IPs, this includes conceptualising the game ideas, designing game narratives and flow, devising monetisation strategies, tracking game performance and coordinating marketing efforts with internal stakeholders to grow the games. These games collectively boast over 50 million installs.- Developed a comprehensive strategic plan for esports, studied the ecosystem in depth, and collaborated with multiple internal and external stakeholders across various aspects. Show less

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  MetaNinza

  Jan 2025 - now

  Building MetaNinza

  At MetaNinza, I’m helping build a platform for esports tournaments, player engagement, and gaming communities. Our goal is to make esports more accessible and rewarding. 🎮