Kiana Ashtiani

Experience

• 

  NORC at the University of Chicago

  Apr 2014 - Sept 2017

  • Led high-stakes U.S. federal projects and directed a national team of 100+ researchers to ensure data quality through precise questionnaire management and testing.• Collaborated with technical teams as a product owner and worked with the leadership to manage the evolution, maintenance, and enhancement of a tech product for field deployment.• Implemented Agile practices, including daily stand-ups, scrums, and Kanban board management, as well as crafted user stories to enhance product development efficiency.• Enhanced project delivery for federal clients and consistently presented project status reports and recommendations to senior management and stakeholders. Show less

  • Senior Analyst

    Jan 2016 - Sept 2017

  • Analyst

    Apr 2014 - Dec 2015
• 

  Northwestern University School of Professional Studies

  Jun 2016 - Dec 2018

  Graduate Teaching Assistant

  Northwestern University School of Professional Studies Master's in Public Policy & Administration Teaching Assistant for Research Methods and Analytics Methods

• 

  Euromonitor International

  Sept 2017 - now

  • Oversaw the company portfolio management tasks from inception to completion, as well as optimized resource allocation and profitability in a dynamic business environment.• Led a strategic overhaul of the company service portfolio, aligning it with business goals and customer needs, resulting in enhanced service efficiency and profitability.• Introduced standardized procedures for new service rollout and consistently performed thorough evaluations for maximum impact and longevity.• Collaborated with cross-functional teams to produce customized services and develop impactful market strategies that enhanced business outcomes and market presence.• Developed a product roadmap and governance system to oversee product development and portfolio strategy.• Transformed completely bespoke services into tech-enabled productized services and led internal change management to support strategic pivot to products and productization. Show less • Spearheaded annual business strategies that resulted in an increase in revenue and cost reduction of the Consumer Insights practice.• Built and led a global team of researchers and commercial contributors and fostered a collaborative culture of excellence and teamwork across all practice levels.• Drove business growth and elevated client engagement by pioneering consumer insights solutions and developing tailored, data-driven strategies within the Consumer Insights domain.• Defined and cultivated the practice's brand and vision, establishing a unique market presence that resonated with clients and stakeholders.• Set and tracked key performance indicators to align the consumer insights practice with business objectives and drive continuous improvement. Show less • Led Euromonitor's global expansion of Consumer Insights, improved research methods, and established industry standards, driving operational efficiency and strategic growth.• Worked closely with Fortune 500 companies to identify and capitalize on new market opportunities and segments.• Orchestrated diverse initiatives that assisted Fortune 500 companies in positioning products for B2B audiences and optimized B2C engagement strategies.• Designed marketing strategies and collateral, aligning business development goals with the progressive evolution of the Consumer Insights practice. Show less • Led Consumer Insights practice, implemented advanced methodologies, and oversaw global custom projects across various markets and industries.• Developed a wide range of internal marketing initiatives that enhanced practice visibility and scope.• Authored global best practices and SOPs for survey methodology and established new quality and efficiency benchmarks in market research.• Led a comprehensive training program for global consultants that elevated their expertise in Consumer Insights and strengthened the organization's global consulting capabilities.• Led cross-functional teams in the execution of bespoke market research projects, resulting in significant improvements in project outcomes and client satisfaction. Show less

  • Head of Service Portfolio Strategy

    Mar 2022 - now

  • Practice Manager - Consumer Insights

    Feb 2021 - Dec 2022

  • Senior Global Consultant - Consumer Insights

    Dec 2018 - Feb 2021

  • Global Survey Consultant

    Sept 2017 - Dec 2018
• 

  Bain & Company

  Jun 2021 - Sept 2021

  Manager - Analytics & Insights NPS Prism

  • Collaborated with cross-functional teams, including marketing and product development, to align analytics initiatives with organizational objectives and market demands.• Developed content for NPS Prism that enhanced the product's value proposition and boosted its growth in the CX industry.