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Patrick Mwenda

Patrick Mwenda

Marketing Associate

Followers of Patrick Mwenda602 followers
location of Patrick MwendaMeru County, Kenya

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  • Timeline

  • About me

    Territory manager|Sales Executive | Trade Marketing | Digital marketing | Banker | Team Leader|Relationship Management|

  • Education

    • Taita taveta university

      -
      Bachelor of Commerce - BCom Marketing Distinction

    • Taita taveta university

      -
      Bachelor of Commerce - BCom Bcom, marketing

  • Experience

    • Taita taveta university

      Apr 2017 - Apr 2017
      Marketing Associate

    • Seasons hotel Narok

      May 2017 - Sept 2017
      Marketing Intern

      Hotel sales and marketing functions. Including customer service.

    • Equity Bank Limited

      Jul 2018 - Jul 2019
      Relationship Officer

      Customer service functions

    • North eastern National polytechnic

      Jun 2019 - Sept 2021
      Lecturer

      ✅ Lecturing✅ Setting exam ✅ Marking ✅ Life skills

    • BAT

      May 2021 - Apr 2022

      Volume delivery 1.cycle activities 2. Route to market This is a trade, marketing and distribution function which The main aim is volume delivery based on KPI's associated to Route to market and Cycle activities.

      • Trade market representative

        May 2021 - Apr 2022

      • Trade market representative

        May 2021 - Apr 2022

    • BAT

      Jul 2022 - now

      BAT KENYA PLC - Territory Sales Manager Mombasa (Island, North coast, and Mariakani) ● Volume Delivery- Ensuring both weighted and Numeric distribution KPIs are adhered to. No Instances of Out of stock ● Route to Market Excellence- Ensuring Plan of Coverage (Journey Plan) , coverage frequency (No of visits) and other measurables like strike rate, efficiency, effectiveness , is strictly adhered to by sales team, ● Management of Customer Programmes- Tracking all customer loyalty programmes and ensuring they are rewarded after achievement.● Execution excellence- Ensuring there is enough Visibility of our brand in all channels (GT, wines and spirits, Shop and browse, horeca and petrofocourt) by placing all our POSM at the right place and In -store -feature Displays including the right Planogram.● People Agenda- Ensuring my Team is trained though the POSITIVE model and Pre-selling model in order to have a highly knowledgeable and motivated Team.● Activations- Planning activations across channels in order to increase consumer knowledge as well as spur sales.● Competition watch- Monitor the level of competition at trade and share info about both direct competitors and the ex-category for proper planning so that we don't lose capital to other brands. Show less

      • Territory Sales Manager

        Jun 2024 - now

      • Territory Sales Manager

        Jul 2022 - now

  • Licenses & Certifications

  • Volunteer Experience

    • Student Mentor (wings to fly)

      Issued by Equity Group Foundation on Feb 2015
      Equity Group FoundationAssociated with Patrick Mwenda

    • Student Mentor

      Issued by Equity Group Foundation on Sept 2016
      Equity Group FoundationAssociated with Patrick Mwenda