Jigna Rohit Thakkar

Experience

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  PC Mehta & Company

  Jul 2006 - Jul 2010

  Finance Manager
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  Fascinating Diamonds.com

  Aug 2010 - Apr 2014

  Social Media Manager and Content Writer
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  FAD International Academy

  Sept 2014 - Sept 2014

  India Fashion Week Dubai 2014 - Season 1 Assistant
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  Amazia Fashions Pvt Ltd

  Jun 2015 - Aug 2017

  Senior Content Writer
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  SEVACARE (UK) LIMITED

  Jan 2018 - Dec 2018

  As a Finance Assistant I had to ensure that once the sales are made or services are provided by the company then every penny owed to the company was accounted for and invoiced for. I worked in a team and we all had a good communication system which helped to work efficiently.

  • Midlands Credit Controller

    Jun 2018 - Dec 2018

  • Finance Assistant

    Jan 2018 - Jun 2018
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  The Brainstrust

  May 2019 - Jan 2020

  Manager - Content & Strategy

  As the Content & Strategy Manager, I was responsible for overseeing all marketing channels in alignment with the brand strategy. My work primarily involved multitasking due to being part of a small team, where we collectively ensured the completion of various tasks. Notable projects I handled included Avakali Farm Fresh, which aimed to support farmers and deliver high-quality, chemical-free fruits to consumers; Aadyam Theatre Spotlight, an Aditya Birla Group initiative that promoted Indian theatre; and The Madhatter, a project focused on innovative products, customization, personalization, and principles of forest conservation.Daily, I engaged in content ideation and creation for marketing channels. I crafted digital copy, researched strategic marketing channels, coordinated PR-related communication activities, created marketing materials as needed, and managed data. Additionally, I regularly handled Google Analytics to provide insightful weekly reports on brand performance and forecast marketing strategies based on the data. Moreover, I ensured the proper handling and maintenance of websites. Show less

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  Kha Creation USA

  Jan 2020 - Apr 2020

  Digital Marketing Manager

  As a Digital Marketing Manager, my role encompassed various responsibilities and achievements. I developed and executed comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing. I successfully managed and optimized online advertising campaigns, resulting in increased website traffic and lead generation. I monitored and analyzed website analytics to measure performance and make data-driven decisions. I implemented effective social media strategies, growing the company's online presence and engagement. I also collaborated with cross-functional teams to create compelling content, including blog posts, whitepapers, and case studies. Additionally, I conducted market research to stay informed about industry trends and competitor activities. Overall, my efforts contributed to enhancing brand visibility, driving customer acquisition, and achieving marketing goals. Show less

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  WhiteHat Jr

  Aug 2020 - Mar 2021

  Client Retentions

  As a former Client Retention Executive, my primary responsibility was to communicate with clients and provide them with the best possible solutions. I excelled in written and verbal communication, establishing trust and comfort with clients. Each retention case was handled uniquely, with thorough background research conducted prior to engaging in client conversations. I ensured a positive and empathetic approach, understanding and acknowledging their experiences with the company. The key tools I employed for retention were active listening, understanding, accepting, apologizing, suggesting, assuring, and reassuring. Recognizing the vulnerability of clients during this outward journey, I consistently conveyed their importance and value to the company. Additionally, I was entrusted with crucial responsibilities such as training new team members, team management, task allocation based on strengths, providing support and guidance, and handling escalation and audit cases. Notably, I received recognition twice for achieving a perfect 100% CSAT (Customer Satisfaction Rating), a testament to my dedication and pride in my role within the Retention team. Show less

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  Giift

  May 2021 - Dec 2023

  Content & Communication Manager

  As Content and Communications Manager, I worked closely with the Senior Marketing Manager and the CMO. I spearheaded content strategy and execution, driving significant business growth and audience engagement.- Generated over $50 million in SQLs through digital lead generation campaigns across multiple platforms. Collaborated closely with global sales directors to ensure pipeline growth.- Achieved a #4 Google ranking for an SEO-optimized blog within the first week of launch. Subsequently, built and led a content team to produce 50 SEO-optimized blogs in three months, dramatically improving website traffic and overall SERP rankings.- Grew LinkedIn following from 2K to 30K through strategic content creation and engagement. Show less

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  Mana Communications

  Dec 2023 - Jan 2025

  As Head of Marketing, I am instrumental in shaping and executing the agency's overall marketing strategy. Collaborating closely with the Founder, I oversee resource allocation, client acquisition, financial management, and business development. My focus is on optimizing operational efficiency, increasing revenue, and expanding market share.Key responsibilities include:- Developing and implementing comprehensive digital marketing strategies to drive lead generation and client acquisition.- Managing a high-performing team, fostering a culture of innovation and collaboration.- Conducting in-depth market analysis to identify growth opportunities and competitive advantages.- Overseeing financial planning and budgeting to ensure profitability and sustainable growth. Show less As Digital Marketing Manager, I spearheaded the development and execution of integrated digital marketing campaigns to achieve business objectives. Successfully led and mentored a team of 7-10 digital marketing professionals to deliver high-quality outputs.Key responsibilities included:- Developing and implementing comprehensive digital marketing strategies across various channels (SEO, SEM, social media, email, content marketing).- Managing and optimizing digital marketing campaigns to drive increased website traffic, lead generation, and conversions.- Analyzing campaign performance metrics to identify optimization opportunities and improve ROI.- Collaborating with cross-functional teams to ensure alignment with overall business goals.- Successfully onboarded and managed multiple client accounts, exceeding client expectations. Show less

  • Head of Marketing

    Jun 2024 - Jan 2025

  • Digital Marketing Manager

    Dec 2023 - Jul 2024
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  DEVASHISH POLYMERS PRIVATE LIMITED

  Jan 2025 - now

  Head of Marketing & PR