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( HUỆ TÂM ) NGUYỄN NGỌC ĐỨC
Territory Development Manager

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About me
Founder and CEO , at De Brand Marketing Consultancy LTD ,
Education

The Open University of ho chi minh
2011 - 2013Master of Business Administration (MBA) Business Administration and Management, General
University of Economice In Ho chi Minh City ,Viet nam
1990 - 1995Bachelor's degree Business AdministrationActivities and Societies: Management

Technical Education University
1984 - 1987College Technology
Experience
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Pepsi International Beverages Co (Pepsi-co-Viet Nam),
Jan 1996 - May 2004Territory Development ManagerPosition : Territory Development Manager , Report : Sales Manager –HCMC or Hanoi Capital .Pepsi International Beverages Co (Pepsi-co-Viet Nam), (The Company which is wholly Foreign Owned Company, special in producing Beverages with the famous brands as Pepsi, 7 up, Mirinda, Twister ,Aquafina

Tribeco Sai Gon Beverages Shareholding Company
Jun 2004 - Dec 2006Area Sales ManagerPosition: Area Sales Manager , cum Sales Training Manager ,Report :Branch Manager -South .Tribeco Saigon Beverages JSC, (The Company with producing Beverages Non-alcoholic as soya milk and alcoholic as Cola flavor ,Saxi flavor are one of their specialism .)

Campina Industrial Butter Solutions
Oct 2006 - Sept 2009Regional Sales Manager cum Distribution Development ManagerPosition : Regional Sales Manager –South (from Khanh Hoa Province to Ca Mau Province ) Cum Distribution Development Manager for Yoghurt Channel of Nation Wide from 2008 .Report :National Sales Manager .Campina Viet Nam Co Ltd , (The Company which is wholly Foreign Owned Company , special in producing sterilized milk ,Condensed milk ,powdered milk, Yoghurt origin as same as Dutch Milk )

Dai Thuan Corporations Co.LTD
Oct 2009 - Oct 2011Sales DirectorPosition : Sales Director -Report to : Deputy General DirectorDai Thuan JSC : An exclusive distributor of the Binggrae Brand (Korea) ,The Cremo Brand (Thailan) (They Imported : ice cream after they delivered in Vietnam Market ) and exported seafood into abroad )

Omni Food Industry Vietnam Co.Ltd
Nov 2011 - Oct 2013National Sales ManagerPosition : National Sales Manager – Report CEO (expat : Singaporean)Omni Food Industry Vietnam Co . :Products : Omni Nutrilatt 1,2,3 and 4

Bitexco
Nov 2013 - Dec 2016Head Of SalesPosition : Head of Sales –South region - Report :Deputy General Director. VITAL JOINT STOCK COMPANY – BRANCH SOUTHERN (A member of Bitexco Group, Producing beverages with mineral water products are one of their specialism, the brand name is Vital , Leo),

De Brand Marketing Consultancy LTD ,
Jan 2017 - nowFounder and CEO ,*Overview:-Professional with over 25 years of experience in Sales & Marketing Management operation in retails and consumer goods Especially have oriented in dynamic growth in FMCG Trading Retailing trading & strong ability in consulting on restructuring building and implementing strategies for businesses *Professional Management:- Created standard management style by motivating to build talent people for team and from that take all of team achieve to highly dedicated and bring efficiency target-Setup and apply all the policies for distributor, sales team how to gain profit with the highest result and make recommendations to relevant sales management system (Routing /customer card/stock management/price and promo management intranet ..)--Develop and aligned GTM system/process including of Selling step*Deploying Effective: -Proven ability to aggressively grow sales and profits in building business plan and by implementing excellently strategy for company-Created and deployed effective & few new channel for each product category. This gained over volume and increased about speed for covering quickly -Develop and recommend relevant Sales /Distribution strategy (Route to market / Distribution Channel strategy / Cover strategy / SKU Priority list ) taking into the market with researching intelligence.*Review Having strictly to Market detail: -Analyze competitor‘s activities so develop the long term program for outlet about supporting to trade promotion -Develop and implement relevant Promotion & trade activities initiative to maximize in-store visibility and strengthen partnership with the retail -Support and adjust all trading agreement terms for Model Trade channel and Key Account Channel to lead to penetrating more new SKUs. Developed strong relations with customer and partners in the activities Show less

WILLENDROF Thai Lan Co.TD
Jan 2017 - Jan 2020Chief Operating Officer++ Deploy a complete Business System for Thai Company with a representative office in Vietnam, contributing to transferring to the Distribution Contractor in Vietnam a perfect marketing management system to continue operating with a relatively good growth rate in revenue and a growing proportion of market share compared with competitors in the same industry, manage all commercial-related activities, back-office activities, and administrative supporting++ Training and Coaching for Contractor in Vietnam with key members who will be mastering processes and mechanisms of parts: Sales, Marketing, Finance, Human Resources, Logistics and ensure the effective operation to achieve KPI goals and sales target with to be limited by budget++Deploy to Analyze the financial performance of Owner Spa who is the potential client from that in terms of pricing, margin, portfolio, inventory, service take care, product for supporting, credit, and risk from that Identify and develop sales-driving opportunities and prioritize for further actions help them effective operating++Identify opportunities and recommend effective trade promotion supported by local Spa Owner's promo budget and helping them develop the promotional seminar plan within a limited budget as well as allocation from investor for supplying product to be reviewed regularly each period++Applying market research data, methods of assessment, and screening of potential customers to complete the implementation of strategies in a synchronized and effective manner to meet each stage for the master distribution channel. Deploying support for business owners to sell to consumers, by applying the following models: The Experience Model, The Freemium Model, The on Demand model. Show less
Licenses & Certifications

MBA Open University of HCM
Languages
- enEnglish
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