Nichole Cooper

Experience

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  Goodman Theatre

  Aug 1994 - Mar 1997

  Group Sales Coordinator/Ticket Sales Representative

  Developed co-marketing strategies with area group sales managers. Assisted in development of group sales season brochure. Created contracts and marketing materials for group leaders. Prepared weekly and annual group sales comparison reports. Assisted with single and subscription ticket sales.

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  ABN AMRO Bank N.V.

  Mar 1997 - Mar 1999

  Contract Administrator, Leasing & Financial Services

  Recipient of new outstanding employee award at annual staff recognition event. Developed presentations and marketing materials for sales staff. Prepared weekly and monthly sales forecasts and maintained sales database. Edited sales and marketing materials for Johnson Controls sales team. Prepared commercial and municipal Master Lease Agreements and Retrofit Planned Service Agreements. Edited lease documentation in accordance with internal legal department standards.

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  ComPsych

  Mar 1999 - Mar 2001

  Proposal Writer

  Wrote proposals customized to individual client cultures and business objectives. Assisted in design of new sales and marketing materials. Edited client communication materials. Performed Atlas GIS network special analysis for clients.

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  Cushman & Wakefield

  Mar 2001 - Sept 2002

  Marketing Specialist

  Provided desktop publishing and graphic design support for offering memorandums, proposals and qualifications packages. Edited quarterly research newsletters. Set up client extranets. Obtained bids from external print/design vendors and coordinated external print production.

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  Grenzebach Glier & Associates

  Sept 2002 - Dec 2003

  Marketing Associate

  Researched and wrote responses to prospective and existing client Request for Proposals. Developed and designed all company marketing materials for in-house and client distribution, to include brochures, advertisements, invitations, newsletters, postcards and conference promotional materials. Developed and maintained marketing strategy, timelines and budget in coordination with Vice President of marketing.

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  Lake Forest College

  Mar 2003 - Sept 2005

  Associate Director of Alumni & Parent Relations/Web Coordinator

  Worked with Lake Forest College Alumni and Development staff and Alumni Association Board to create and implement Five-Year Alumni Engagement Plan, with a focus on enhancing the effectiveness of the Association, increasing alumni affinity, communicating the philanthropic worthiness of the College and creating a giving culture. Redesigned and managed the alumni and parent online community, to include redevelopment of site content and brand, event registration, user validation and site promotion/marketing. Worked with staff and Alumni Association Board to create and implement Five-Year Alumni Engagement Plan. Coordinated the annual Homecoming and Reunion Weekend with the Senior Director of Alumni and Parent Relations, to include brochure development, event planning and oversight, class reunion committee meetings, registration, the Homecoming alumni website and a check-in/concierge table. Worked with annual giving and major gifts departments to identify and cultivate new donor prospects for the College’s upcoming capital campaign. Developed and co-supervised three-year mentor program coordinator position in partnership with the Lake Forest College Career Services Center, to include preparation of grant that awarded financial assistance for position and oversight of program goals. Show less

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  Writers Theatre

  Sept 2005 - Jan 2008

  Director of Audience Services

  Organized and implemented the first all-staff training at Writers’ Theatre for the ticketing and development database, to include understanding issues facing each department and creating a customized week-long training to address these issues. Assisted in the redesign of the theatre’s website, to include the implementation of real-time, online ticketing. Worked with marketing director to identify and develop new programs/events that promote productions, heighten community awareness of the theatre, expand our patron demographic and grow our patron base. Assisted in preparation and organization of all special events, to include opening night celebrations, donor/subscriber recognition events and the annual fundraising gala. Oversaw staff of two full-time Ticket Services Managers, four part-time Ticket Sales Associates and eight part-time House Managers, as well as the operation of all ticket services and front of house operations for more than 8,000 patrons on an annual basis. Show less

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  Northwestern University

  Jan 2008 - Sept 2013

  Marketing & Communications Manager, Theatre and Interpretation Center

  Created and implemented a marketing and communications plan each year for more than 30 productions and special events, including two separate subscription seasons, while generating more than $600,000 in revenue per fiscal year and maintaining an overall annual marketing budget of approximately $120,000. Initiated campus and community partnerships that resulted in the widest possible marketing reach for the fewest possible dollars spent. Created audience enrichment events designed to develop relationships with our subscribers, single ticket buyers and supporters and further their investment in TIC beyond each individual production. Wrote press releases and partnered with University Relations to identify new press opportunities that generated media interest in each production and TIC as a whole. Created and monitored weekly eblasts for open and click-through rates and developed segmented lists for targeted email messaging. Designed and/or coordinated with external vendors to design more than 40 marketing collateral pieces each year, to include two separate season brochures. Oversaw all external print and mail vendors. Maintained web content and coordinated with web administrator to update look and interactivity of pages, while staying within the framework of the School of Communication’s brand and template. Managed three student workers each year, as well as four different marketing crew students each quarter. Show less

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  JCA

  Sept 2013 - Aug 2014

  Marketing Manager

  Received “Rock Star of the Month” award for two consecutive months. With Sales Director, Product Managers and CEO, established marketing priorities and initiatives. Developed and managed annual marketing budget of $200,000. Created and executed marketing strategy for prioritizing and utilizing new and traditional media to connect to the right audiences. Selected and partnered with SEO consultant to determine trending keywords that relate to JCA’s line of business and ensure our online content will be targeted by these searches. Established and utilized performance metrics to measure impact and adjust marketing plan strategies. Oversaw website content and planning for redesign of the site and all print materials. Created press release and worked strategically with PRNewsire on targeted distribution. Worked with more than 35 consultants and project managers around the country to create eblasts and marketing materials promoting JCA’s nonprofit technology services and products. Executed all conference logistics, develop and submitted speaking proposals and create and measure JCA’s conference attendance strategy. Show less

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  Sharon Lynne Wilson Center for the Arts

  Sept 2014 - Jan 2022

  Notable Accomplishments: Promoted to serve on Center senior leadership team within first year of hiring • Selected by Board of Directors as staff representative for the Center’s Vision 2026 10-Year Strategic Planning Committee and the hiring committees during two executive leadership transitions • Oversaw and managed arts education department during a 6-month staffing transition, to include managing the coordination, programming, and budgeting for all of our arts education programs and performances • Wrote successful nominations of the Center’s former Executive Director for the inaugural Girl Scouts of Southeast Wisconsin Men Behind the Mission Award (2015); of three board members respectively for the TEMPO Waukesha Celebrating Women Leaders Award (2016), the Waukesha County Business Alliance Emerging Leaders of Waukesha County Award (2016), and Milwaukee Business Journal’s Women of Influence Award (2018); and of a corporate sponsor as a finalist for Milwaukee Biz Times Corporate Citizen of the Year Award (2018) • Took the lead in creating a profitability summary to document all expenses and revenue associated with proposed performance seasons; worked in partnership with programming consultant to present and secure approval on a 2018/2019 mainstage artist line-up that reflects an estimated $70,000 net savings for FY19 compared to FY18 projections, remained true to the Center’s brand of high-quality arts experiences, and appealed to target audiences • Successfully managed marketing and communication of five different charity partner opportunities in less than two years, cumulatively resulting in more than $25,000 contributed revenue • Oversaw marketing and box office in implementation of dynamic pricing, which has currently yielded more than $16,000 in incremental ticket sales revenue in less than 24 months • Grew visual art class revenue from $16,000 to $33,000 in a single year through data analysis and rebranding Show less

  • Artistic Director

    Jan 2020 - Jan 2022

  • Vice President, Marketing & Communications

    Sept 2014 - Jan 2020
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  Tree House Child and Family Center

  Feb 2022 - now

  Executive Director