Chuanyan Zhu

Experience

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  Guanghan TV Station

  Jul 1991 - Apr 2000

  Reporter and Editor

  Wrote news reports and edited the daily evening news programme broadcasted by the TV station. Produced content for a weekly entertainment show and a cultural documentary series.

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  Survey & Statistics Institute at Communication University of China

  Sept 2001 - Feb 2004

  Research Assistant

  • Worked in various quantitative or qualitative research projects with responsibilities of collecting data, managing fieldwork, writing reports and journal papers, and undertaking administrative tasks. • Led two classmates analysing data from a media content analysis project and drafted the journal paper, 'A Study on the Disaster Reports of Mainland China, Hong Kong, and Taiwan -- Taking News Reports on Taiwan's 921 Earthquake for Example'.• Delivered a keynote speech at a high-profile conference in China on behalf of the director of the Survey & Statistics Institute. Show less

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  CCTV (China’s Central Television Station)

  Apr 2003 - Jun 2003

  TV Content Producer

  Worked as a Programme Designer of the programme, Figure Observation, in the first TV news channel in China which collect public opinion through polls and present the findings on screen.Was responsible for designing questionnaires, analyzing data and choosing guests to interpret the data for the TV audience.

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  Sinomoniter International

  May 2004 - Dec 2006

  Senior Research Manager

  • Managed the project, China's Nouveau Riche Marketing & Media Study, with the responsibilities of leading a team to produce a key data product for the company. My responsibilities in this project include questionnaire design, product presentation, bespoke analysis and report, research dissemination and customer services.• Liaised with IT programmers in developing an online survey system and client-end analytic software.• Made an important contribution to other research projects such as drafting questionnaires and designing sampling schemes for China's Undergraduates Lifestyle Study.• Delivered training to peers and clients.• Won a prestigious award from China's Marketing Research Association in 2006. Show less

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  The University of Huddersfield

  Jun 2011 - Jan 2012

  Researcher & Cultural Consultant

  • Built the database structure for the survey data and transcribed the interview data for the project on volunteer trainee tutors.• Worked as a Chinese cultural consultant for the British Council funded project on employability skills.• Collaborated with a senior lecturer to analyse qualitative data collected for the project, 'Chinese students' learning experience', and presented a paper at BERA Annual Conference 2012 based on the findings.

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  BBC Media Action

  May 2012 - Feb 2013

  Research Officer

  • Worked with a team of researchers in the London office and 7 Asian countries to carry out an international communication intervention research project, Climate Asia.• Managed the research fieldwork in 2 Asian countries.• Contributed to finalising the survey questionnaire and project timeline.• Wrote the survey quality control manual and established the quality standards for the survey fieldwork.• Co-organised the knowledge management system with two research officers.• Built the database structure to store the survey data and merged datasets from seven countries.• Contributed to data analysis and the blueprint of the online data portal. Show less

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  Weya Training LTD

  Sept 2013 - Nov 2014

  Director
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  Leeds Beckett University

  Sept 2014 - Oct 2015

  Language lecturer (Mandarin Chinese)

  Planned and delivered Chinese Mandarin 1A module for undergraduates who signed up ‘Language for All’ programme and general adult learners. I enjoyed teaching but it was a challenge to do a demanding part-time job on top of a demanding full-time job. I well managed the challenge.

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  AGCAS

  Nov 2014 - Mar 2019

  Research Officer

  • Developed several annual or biannual surveys through collaborative work with the other members of the AGCAS Research Group.• Undertook commissioned research projects.• Carried research executive responsibilities on building online questionnaires, analysing data and writing reports.• Disseminated research findings through conference presentations, workshops and posters.• Drafted AGCAS Research Guidelines and facilitated its legitimation in the AGCAS.• Mapped the main student surveys in the UK higher education and analysed the business models behind the surveys for AGCAS.• Identified the key research funding bodies for AGCAS.• Wrote research reviews as required. Show less

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  University of Leeds

  May 2019 - Aug 2019

  Research Assistant

  • Linked student data retrieved from multiple databases.• Did a thorough literature review on digital education's impact on university students' learning and performance.• Conducted regression analyses to evaluate a key digital intervention's impact.• Broaden and deepen the team's understanding of the research methodology and outcomes of digital intervention's impact evaluation in higher education.

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  Leeds Arts University

  Oct 2019 - Jul 2020

  Data Analyst

  • Conducted evaluations, e.g. means-tested financial support's impact on students' attainment and outcomes based on an OFFA recommended regression model• Processed and analysed student data from multiple resources for the senior management team, committees, and academic leaders in the institution• Responded Freedom of Information data requests from the general public• Developed data visualisation tools to improve the quality and quantity of reporting students' lifecycle• Did intensive training in the systems of statutory student data return Show less

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  Freelance

  Jul 2020 - Dec 2021

  Freelance Data Analyst, Researcher, Writer

  Instead of taking any freelance work, I used the time to learn and sharpen new skills: 1. Improved skills in processing data automatically with Python and visualising data analytic outcomes with Python, Power BI, and Flourish Studio, for example, https://app.flourish.studio/visualisation/3346510/. 2. Gained new communication skills through setting up three knowledge-share video channels in three Chinese video platforms and update new videos weekly.

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  Leeds Chinese Mandarin Community School

  Nov 2020 - Jul 2021

  AS level Chinese Mandarin teacher

  Conquered triple challenges in this role: 1. Planned and delivered Chinese Mandarin lessons at a level that I had no experience in before. 2. Mastered two online meeting platforms to teach lessons remotely. 3. Gained new skills to engage the students through interactive teaching and learning activities.

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  HEPPSY based at Sheffield Hallam University

  Dec 2021 - Apr 2024

  Evaluation and Data Manager

  • Lead the evaluation and data team of Higher Education Progression Partnership South Yorkshire (HeppSY) based at Sheffield Hallam University to develop and deliver the evaluation framework and practice for the Office for Students (OfS) funded outreach programme, Uni Connect, in South Yorkshire schools and colleges.• Produce evidence and insights from research and evaluation to support the director and programme manager in making strategic decisions and operational plans. Assist them in completing annual OfS operational plans and monitoring returns.• Coordinate external stakeholders and colleges to capture Uni Connect participant data for the Higher Education Access Tracker (HEAT) and implement large-scale surveys and other research activities.• Being responsible for coordinating and implementing information governance and data protection at HeppSY.• Provide expert advice and training to staff across the consortium on data protection and monitoring and evaluating outreach activities.• provide line management for three colleagues in the evaluation and data team, giving general guidance, coaching, and support, developing their skills, and carrying out regular appraisals.• Represent HeppSY in national wide professional networks.• Through the responsibilities above and beyond, I quickly adapted to this demanding role from a semi-career break during the pandemic, established a professional reputation through presentations at conferences, and built good connections with evaluation experts in the higher education sector. Show less

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  Universuty of Salford

  Apr 2024 - now

  Research and Evaluation Manager