Karla Beck

Experience

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  KNDU-TV

  Aug 2008 - Sept 2011

  Web Manager/Graphic Designer• Maintain and update www.kndu.com, the most successful television news website in the local market• Maintain a product that generates an average of 5,600 views a day• Assisted in launching KNDU’s mobile website and iPhone application• Responsible for design and layout of web pages• Web advertising including design, efficient ad trafficking workflow and marketing techniques• Analyze web data and provide ad reports• Provide technical support and troubleshooting programs• Coordinate, manage and communicate with web staff and personnel • Time-management skills; able to meet deadlines efficiently and accuratelyProduction Assistant/Editor• Responsible for designing graphics for daily news using Photoshop• Update KNDU website daily with current stories, graphics and video• Required excellent communication skills with staff in fast paced environment• Familiarity with linear/non-linear news editing• Edit video packages, “voice overs” and “sound on tape”• Worked with producers to provide a high-quality show Show less

  • Production Assistant & Web Manager

    Aug 2008 - Sept 2011

  • Web Manager

    Aug 2008 - Aug 2011
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  Dayco Heating & Air Conditioning

  Dec 2013 - now

  Marketing Manager

  Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports for all purpose of lead generation for growth and profit.Duties:* Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.* Keeping a company image on social media sites.* Designing and creating marketing materials.* Built New company website.* Meeting with advertising agents form different media companies (TV, Radio, Phone Book, etc.)* Shoot and Edit videos including: TV Commercials, YouTube, Customer Testimonials, BBB * Represent company in business organization meetings. * Prepare marketing reports by collecting, analyzing, and summarizing sales data.* Keeps promotional materials ready; inventorying stock; placing orders; verifying receipt.* Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.* Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.* Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.* Attend educational classes to learn about the HVAC industry.* Monitors budgets by comparing and analyzing actual results with plans and forecasts.* Updates job knowledge by participating in educational opportunities; reading trade publications.* Exploring New opportunities/partnerships to add value to company Show less

• 

  BNI Gunners

  Jan 2014 - Jan 2015

  Sub for Terry Day
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  Pasco School District 1

  Sept 2016 - now

  Graphics and Publication Manager