I Made Puspa Kusuma

Experience

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  Kementerian Sosial RI

  Sept 2021 - Dec 2021

  Data Collection & Organization

  • Collected and organized data for over 3,000 beneficiaries of Program Keluarga Harapan (PKH) and Program Bantuan Pangan Non Tunai (BPNT) programs to support data-driven social initiatives.• Supported public outreach and content planning for a hydroponic training campaign targeting the elderly community of Werda Santhi.• Acted as moderator and presenter during community events, enhancing engagement through clear messaging and interactive delivery.• Created content documentation (photo, caption, event summary) for internal reports and social media updates. Show less

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  PT. Karya Pak Oles Tokcer

  Feb 2022 - Mar 2022

  Social Media Marketing Intern

  • Created content ideas for instagram, facebook, and tikTok, including infographics, product reviews, and activity videos.• Designed visual assets and social media feed layouts using canva, adobe photoshop, adobe illustrator aligned with brand identity and campaign goals.• Supported the launch of the second volunteer recruitment campaign, resulting in 100+ new volunteers.

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  PT. Digital Global Eksplorasi

  Sept 2023 - Nov 2023

  Digital Marketing Intern

  • Created SEO focused articles based on keyword research using SEMrush, tailored to topics relevant to the company’s business.• Utilized ChatGPT to support the writing process while ensuring content remained natural and optimized.• Published articles on blogs and third-party platforms (e.g., kompasiana, hipwee, kaskus) to increase backlinks, referral traffic, and search engine rankings (SERP).

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  JAIM Agency

  Sept 2023 - now

  • Developed and maintained 20+ websites using various CMS platforms including wordpress, squarespace, shopify, and wix, etc.• Coded and styled front end elements using HTML, CSS, and JavaScript to ensure responsive and user friendly interfaces.• Identified and resolved technical issues based on SEO audits using yoast SEO, SEMrush, google search console, and pagespeed insights, etc.• Designed UI/UX layouts and wireframes using figma and adobe XD to improve visual flow and usability.• Created and styled visual email marketing campaigns on mailchimp, klaviyo, and mailerlite.• Edited and designed web content assets using adobe photoshop and adobe illustrator. Show less

  • Junior Web Developer

    Nov 2023 - now

  • Social Media Assistant

    Sept 2023 - Nov 2023
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  The Agency Bali

  Jun 2024 - Dec 2024

  Digital Marketing Specialist

  • Managed and updated the company’s website (wordpress), including property listings, blog content, and technical improvements.• Created visual content for social media and blog using adobe photoshop, adobe illustrator, and canva.• Produced short-form videos and reels with capcut to support campaigns.• Planned and ran social media advertising campaigns using meta ads, analyzing performance and reporting.• Optimized SEO on page using yoast SEO, and conducted keyword and competitor research via SEMrush. Show less

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  Gravity Bali Invest

  Feb 2025 - now

  Web & SEO Specialist

  • Designed and developed a responsive, SEO optimized company website using figma and wordPress• Maintain and update villa property, blogs, and web content to ensure accuracy and engagement.• Conduct monthly SEO audits and keyword optimization using yoast SEO, SEMrush, google search console, PageSpeed Insights, and google analytics.• Resolve technical SEO issues based on SEO audit findings, including index crawl data and on-page performance analysis.• Plan and design monthly newsletters using zoho campaigns, supporting ongoing marketing objectives. Show less