
Timeline
About me
Marketing/Branding | Creative Storytelling with Results-Oriented Strategies
Education

Guangdong university of foreign studies south china business college
2016 - 2020Bachelor's degree international economics and trade gpa: 3.6Activities and Societies: -Well-rounded Student Award 2018-2019 -First-class scholarship in 2017-2018 & 2018-2019 -Vice-president of International Exchange Volunteer Centre -Co-founder of English Debating society

Lancaster university
2020 - 2021Master's degree marketing distinctionActivities and Societies: -Best Student Contribution Award -Academic Representative -Marketing campaigns -Lancaster Debating Union -Feminism Society
Experience

Minisolife
Jan 2018 - Feb 2018Retail assistant- Built rapport with customers by summarising beauty product information. This enhanced effective cross and up selling of products by improving customer shopping experience and engagement.- Researched consumer behaviours and interests by interacting with consumers face-to-face and across social media platforms. Collaborations with trending brands were managed to promote sales.

Harry's education
Jul 2018 - Aug 2018Teaching assistant for foreign teacher- Assisted the foreign language teaching by guiding, comforting, and planning activities for children. Classes and activities were delivered effectively with strong engagement/satisfaction from students.- Communicated with students/parents by answering questions and providing details of students’ progress to parents. Feedback was managed to help enhance the activities and events planning.

Zhongshan vanguard education
Mar 2020 - Sept 2020English language teacher- Collaborated with staff by contributing ideas regard lesson content in staff meeting. New course modules were implemented successfully with 89% satisfaction from staff, students, and parents. - Listened actively to students’ feedback by interviewing them. Customised modules were designed and managed to track students’ progress. Students’ learning experience was further improved.

Lancaster university
Aug 2021 - Dec 2021- Designed marketing materials for events such as posters. Events went successfully with a good amount of participants.- Organised bookshelves by categorising different types of books and learning materials. This helps students to find materials easier. - Supported staff by multitasking, such as food delivery, food preparation and event set-up. Events were well-organised and went successfully, receiving positive feedbacks from staff and customers.- Actively listened to staff and customers’ needs by clarifying, explaining, and summarising information. Rapport was built with both internal and customers contacts to meet objectives. - Assisted campaigns planning and execution to raise awareness of activities and sessions by creating advertising content for social media platforms such as Facebook, Twitter, and WeChat. Awareness of events and institute was risen and attracted students and parents.- Liaised with staff and different departments' managers by having meetings and email communication. Tasks were made efficiently and achieved target objectives.
Resources and Marketing Assistant
Nov 2021 - Dec 2021Catering Assistant
Jul 2021 - Nov 2021Summer School Support
Aug 2021 - Oct 2021

Three left feet productions
Sept 2021 - Oct 2021Production assistant- Assisted shows by creating light effect and communicating with performers. Shows went well with 100% positive feedback.- Communicated with people from different countries and did interpretation. Different parties' needs were met and made great shows.

Blue moon restaurant
Sept 2021 - Sept 2021Waiting
Essentra
Nov 2021 - now- Analysed data on Google Analytics and Hotjar to understand customer behaviour to update website (landing pages). This helps to enhance customer experience. - Collaborated with different teams to implement website update and survey by understanding various stakeholders' objectives and needs. - Created email campaigns on Dotdigital based on brand guideline and different countries/regions data.
EMEA Marketing Executive
Feb 2025 - nowSearch Engine Optimization Executive
Mar 2024 - Feb 2025Digital Ecommerce Trading Executive
Nov 2021 - Apr 2024
Licenses & Certifications
- View certificate

Cim affiliate studying member
Cim | the chartered institute of marketingJun 2021 - View certificate

From crime to punishment: an introduction to criminal justice
FuturelearnDec 2019 - View certificate

Digital skills: retail
FuturelearnJul 2021 - View certificate

Create a social media marketing campaign
FuturelearnJul 2021 - View certificate

Digital skills: digital marketing
FuturelearnOct 2021 
Business english certificate vantage
Cambridge assessment englishJul 2018
Honors & Awards
- Awarded to Astrid O.Departmental Prize for Best Student Contribution The Department of Marketing at Lancaster University Management School Dec 2021
- Awarded to Astrid O.Excellent Dubbing Guangdong University of Foreign Studies South China Business College Management School Apr 2019
- Awarded to Astrid O.FLTRP OPEN-Hubei English Debating competition Foreign Language Teaching and Research Press Dec 2018 The Second Prize
- Awarded to Astrid O.Best Speaker Consseau institute Aug 2018 English debate workshop
- Awarded to Astrid O.The 10th “Nanguo Cup” English speech competition English department from Guangdong University of Foreign Studies South China Bussiness College Apr 2017 The Second prize
Volunteer Experience
Flag bearer
Issued by Pride in London on Jun 2024
Associated with Astrid O.Steward
Issued by Pride in London on Jul 2023
Associated with Astrid O.Steward
Issued by Pride in London on Jul 2022
Associated with Astrid O.Academic Representative
Issued by Lancaster University Management School on Oct 2020
Associated with Astrid O.Social Secretary
Issued by Lancaster Debating Union on Mar 2021
Associated with Astrid O.Vice President
Issued by International Volunteer Communication Centre on Sept 2017
Associated with Astrid O.Teaching
Issued by Guangdong University of Foreign Studies South China Business College on Feb 2017
Associated with Astrid O.Volunteer Staff
Issued by Local Community on Jan 2014
Associated with Astrid O.
Languages
- caCantonese
- maMandarin
- chChinese
- enEnglish
- spSpanish
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