
Marcela Certo
Director General Office Intern

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About me
International Desk Specialist | Santander Brasil | CFM - Certificate in Financial Management
Education

Colégio Cristo Redentor - Academia de Comércio
2010 - 2012Ensino Médio
Insper Instituto de Ensino e Pesquisa
2024 - 2025Postgraduate Degree Certificate in Financial Management - CFM
Universidade Federal de Juiz de Fora
2013 - 2018Bachelor's degree in Business Administration- Scientific Initiation Fellow: Conducted marketing studies about conscious consumption and sustainable development with FAPEMIG (Minas Gerais State Agency for Research and Development).- Final project: “Home-Office in the perspective from workers of an automobile industry” (Honors).
Experience

Hospital Universitário da UFJF
May 2014 - Aug 2015Director General Office InternSupported the organization of meetings, helper in the organization of a public tender, elaboration and typing of documents, handling information requests, and responsible for filing official documents.

Campe Consultoria Jr.
Jul 2014 - Dec 2014Consultant CollaboratorJoined the elaboration of a Business Plan of a new medical clinic unit in Juiz de Fora.

What's Up English Course
Jan 2015 - Dec 2015English TeacherTaught Basic English for children aged from 8 to 11 years old.

GRUPO VIVA EVENTOS
Jun 2016 - Jul 2016Administrative Sector Intern- Calculate the final income of events.- Support and registration of interested parties on opening new units of the company.- Register of travel expenses of employees and control of documentation.

Mercedes-Benz do Brasil Ltda.
Jul 2016 - Oct 2017International Procurement Services Intern- Supported the purchase of items and services for the truck manufacturing and for the maintenance of the factory's office activities by negotiating quotations as well as selecting the suppliers.- Support on the mapping, registration and developing of new suppliers.- Managed KPIs analysis, participated in Kaizens and was a member of the Interns Committee, being responsible for the English talk meetings.

Mercedes-Benz USA
Oct 2017 - Jul 2018Sales Operations Intern- Worked with the Retail and Fleet teams of Commercial Vans.- Supported activities such as the year-end sales contest and audits, the answer of inquiries and appeals, and the creation of a guide for new hired Regional Sales Manager.- Responsible for doing reports, corporate presentations, managing and organizing data with Excel, Salesforce and other internal systems.- Took part in the STAR Program, considered one of the most prestigious internship programs in the USA, performing volunteering work, self-knowledge and capacitation activities, and cooperated in a project for the increase of the Mercedes-Benz Collection products sales. Show less

HStern
Feb 2019 - Jan 2021Jr. Purchasing Analyst- Purchase of supplies and services for the corporate units and HStern stores throughout the world, maximizing the savings for the company.- Management and optimization of the purchasing process.- Control and purchase of the imported article’s stock.- Elaboration of contracts and follow-up of orders, always honoring the SLA established between the parties.

Santander Brasil
Jan 2021 - nowSpecialist at International Desk of Santander Brasil – a support structure coordinated between the different units of Santander around the world. I play a pivotal role in driving business relationships with multinational corporations and supporting the internationalization journey of local enterprises.1. Commercial Management of Multinational Companies:- Collaborating with relationship managers to oversee diverse operations and develop impactful commercial strategies.- Providing essential support for various transactions within multinational companies.2. Global Connectivity within Santander:- Engaging directly with Santander's global units, conducting research on relationship information.- Support on operations, guarantees, and other critical elements to enhance cross-border collaboration.3. Support for International Business Expansion:- Assisting in the internationalization of businesses using Santander's internal resources.- Cultivating a valuable external network across multiple countries, including chambers of commerce, law firms, customs authorities, and development agencies. Show less Analyst from December 2021 to July 2022Senior Analyst since August 2022- Development and implementation of the governance model about the T&O pillars (Data, Cyber Security, Business Continuity Management and Technology) for the affiliates of Santander Brazil that are in the prudential conglomerate or in the contagious risk group. The purpose of the work is to supervise and share good practices of critical processes to increase the maturity of the companies on those themes. The results of assessments and supervision of the action plans are formalized with the leadership of the Bank and the C-Level of the companies periodically. This work has been a model of governance with the affiliates for the whole bank.- Restructured the process of KPIs of Santander's affiliates taking into account the relevance of them and Santander's possible actions. Developed new reporting models for the leaders of the affiliates, VP of T&O Brazil and it’s directors and is the responsible for this monthly process.- PMO of Cyber Security initiatives and projects in the affiliates. Some of the work includes: assessment based on the NIST framework, assessment to prevent ransomware attacks, implementation of homologated services of cyber security, follow up of vulnerabilities and others. - Member of the GMC’s Engagement Group: participated in the analytics group, studying the results of researches, created dynamics in order to discuss work flexibility and coordinate the GMC Talks: group sessions with one manager with employees from different teams to increase connections within the group.- Organization of Events: responsible to organize the T&O Ecosystem (semestral meeting with the leaders of T&O and the C-Level of affiliates to present projects and discuss innovations), organized two events with cloud providers and local visits in the affiliates. Show less The trainee program included diverse trainings (Financial Market, Design Thinking, UX and many others), experience in branches, affiliates and immersion in different areas of Santander. These allowed us to deepen our self-knowledge and leadership skills that we could use in three different areas in Santander: Santander Innovation Ecosystem - VP T&O- Conducted the Visual Law Project, an innovation that brings benefits for both client and company and raises an important social issue of access to justice. Acted as the PMO, coordinating and engaging multidisciplinary teams to develop new documents for the companies in the Santander Ecosystem.- Conducted the NPS Coligadas Project: consultancy for affiliates in order to support them in the creation or restructuring of their NPS research. The project aimed to monitor customer satisfaction in order to improve the services and products provided.- Supported other activities such as the definition of the T&O perimeter in Brazil, the organization of events and research for inclusion of the affiliates in service global contracts.Open Finance - VP T&O- Supported the Open Finance Program, ensuring the regulatory and business deliveries in the defined quality and deadlines.- Preparation of Santander reference documents for the launch of Open Finance’s phase 2 (Open Banking).- Review of User Journeys on all Santander Group digital channels and the content in our media.- Supported other activities such as confirmation of the bank's products involved with this system, updating and analysis of the brands registered in Open Finance Brazil, among others.Productivity - VP Finances - Participated in the Productivity Monitoring Project, conducting digital behavior analysis of employees and third parties (from IT and Manufacturing) doing a cross-check with business KPIs in order to identify opportunities, insights to improve their productivity. In addition elaborated trainings for managers to use the productivity dashboard. Show less
International Desk Specialist
Aug 2023 - nowSenior Analyst - Santander Innovation Ecosystem
Dec 2021 - Aug 2023Trainee
Jan 2021 - Dec 2021
Licenses & Certifications

CURSO DE ESPAÑOL (Nivel B2)
Universidad de SalamancaAug 2023- View certificate

Decision-Making and Scenarios
University of PennsylvaniaJun 2020 
Innovation Management
Universidade de São PauloOct 2017- View certificate

Design Thinking
FIAPApr 2021 - View certificate

Power BI, Basic to Advanced
UdemyMay 2020 
Brazilian Financial Professionals Certificate CPA-20
ANBIMAFeb 2025
Languages
- inInglês
- esEspanhol
- poPortuguese
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