
Chen Luan
Public Relation Coordinator

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About me
CFA Level 2 Candidate | UofT | Management and Finance (Coop)
Education

University of Toronto Scarborough
2018 - 2023Bachelor of Business Administration - BBA Specialist in Management and Finance (Coop) CGPA: 3.61/4.00
Experience

Chinese Students and Scholars Association at the University of Toronto Scarborough
Apr 2019 - May 2020Public Relation Coordinator
ITalkBB Canada
Sept 2019 - Dec 2020Sales Associate• Exhibited strong communication skills by identifying customer's needs and introducing the appropriate products• Completed 3+ marketing research and got 1000+ responses, analyzed results to identify main competitors and customer's new needs

Harvest Fund Management
Mar 2021 - Aug 2021Channel Manager Assistant• Demonstrated strong analytical skills by collecting daily fund data, using pivot tables to summarize data, and presenting reports• Analyzed mutual funds and posted the latest fund trends in financial market, and wrote 50+ net value report of funds• Initiated meetings with bankers and high-net investors to promote financial products (funds), result in $5+ million sales for 2 weeks• Produced research report to predict total addressable market trends of the military industry and analyzed drivers for the fluctuations Show less

PwC
Oct 2021 - Dec 2021Training Intern• Cooperated with financial risk manager to create an effective learning environment by designing in-class interactive activities• Created untrained employee lists and searched qualified instructors by using Excel from PwC employee database• Led group discussions and activities of 30+ training courses to improve working ability and cohesion of 1000+ employees• Drawn insights from trainees’ questionnaire data through Excel, created weekly reports, resulting in 20%+ in training effectiveness Show less

Scotiabank
Sept 2022 - Dec 2022Financial Analyst• Analyzed and extracted digital metrics in financial reports to track and predict digital sales trends of banks by creating 5+ decks • Visualized financial metrics data in Excel by creating graphs and charts, and analyzed drivers of the digital metric changes • Updated metrics of various financial products for monthly financial reporting by cleaning data and creating PivotTables in Excel• Generated dynamic annual reports on average budget balance and revenue for specific customer segments using Power BI Show less
Licenses & Certifications

Importing and Managing Financial Data in Python
DataCampJan 2022
Intermediate Python for Finance
DataCampJan 2022- View certificate

SAS Certified Professional: Advanced Programming Using SAS 9.4
SASAug 2020 - View certificate

SAS Certified Specialist: Base Programming Using SAS 9.4
SASJun 2020
Languages
- maMandarin
- enEnglish
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