Sixu Chen

Experience

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  China Everbright Bank

  Jun 2015 - Aug 2015

  Risk Management Intern
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  United Nations

  Jul 2016 - Aug 2016

  Summer Intern
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  Ernst & Young

  Jun 2017 - Nov 2017

  Incoming Assurance Associate
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  NGC - New Generation Consulting

  Oct 2018 - Jan 2019

  Consultant
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  Simon-Kucher & Partners

  Jan 2019 - May 2019

  Consultant - project intern
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  Asian Infrastructure Investment Bank

  May 2019 - Jul 2019

  Investigate Associate Corporate Compliance and Integrity
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  China Cinda Asset Management

  Jun 2019 - Jul 2019

  Investment Department Intern
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  亚马逊

  Dec 2019 - Mar 2021

  • KAM - North America Team Lead - AST

    Oct 2020 - Mar 2021

  • Key Account Manager - AST

    Dec 2019 - Nov 2020
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  Lazada

  Mar 2021 - now

  -Responsible as AM for both FMCG international and Tmall global brands and Auto&Motorcycle industry. During the FMCG period, single-hand delivered Super Brand Campaigns such as Swisse Earth Day and CW Australia Pharmacy Brand Day across six countries. During the Auto&Moto industry, enabled category top brands such and Thinkcar and YEMA, etc.from initial seller identification, incubation to heavy investment on Lazada -S2,2021, overachieved the target of boosting Auto tools and equipment category within 4 months. Completed the formation of a 3-tiers sustainable and controllable seller metrix. Penetration rate vs local marketplace increased from 30% to 200%+, GMV control share increased from 56% to 400%+. -Concurrently operated as PIC for 66 and 99 mega campaigns and platform traffic channel such as Every Day Low Price, responsible for promoting General Merchandise industry as a whole. Cooperate with other industries and front-end techs team to achieve conversion rate KPI and GMV targets. Show less

  • Cluster Manager-General Mechandies- VietNam

    Jun 2023 - now

  • Associate Category Manager

    Nov 2022 - now

  • Global KA Manager - LazGlobal (Alibaba group)

    Mar 2021 - now