Mulan Pasaribu

Experience

• 

  PT. Rekayasa Industri

  Feb 2021 - Aug 2021

  Content Specialist Intern

  Resourceful individual responsible for researching and planning engaging daily content for an internal social media application. Developed captivating copies and designed compelling key visuals. Demonstrated success in boosting users' participation and receiving positive feedback for creatively crafted content. Aligned daily content with the company's values and visions, effectively promoting its brand. Acquired valuable skills in collaboration and adaptability throughout the process.

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  Grab

  Oct 2021 - Jan 2022

  Marketing Support Intern

  Results-driven Marketing Support Intern at Grab Indonesia, successfully managing social media channels for Central Sumatra region, driving engagement and follower growth. Developed and executed comprehensive editorial plans, including visuals, engagement content, and Instagram Reels. Initiated and executed GrabExpress campaign across Sumatera areas.Optimized digital marketing budget and executed social media ads. Collaborated on multi-city and localized marketing campaigns. Prepared weekly reports, assisted with KOL and vendor coordination. Show less

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  PwC Indonesia

  Apr 2022 - Nov 2022

  Marketing Communications Assistant Associate

  Result-driven Social Media Specialist with a track record of organizing and executing impactful campaigns for PwC Indonesia. Led the social media activation for PwC's involvement in the B20 (part of G20 agenda), showcasing the company as a Knowledge Partner and creating engaging content from complex policy papers, event coverage, videos, and captions.Successfully coordinated a pioneering legal social media campaign recognized by the PwC Global Marketing Team as the leading campaign among all PwC territories. Transformed PwC surveys and reports into bite-sized content, achieving increased engagement rates and impressions on LinkedIn and Instagram. Managed social media channels to surpass significant followers milestones and consistently developed editorial plans and media value reports. Proficient in executing successful LinkedIn paid campaigns and contributed to the Human Capital division's effective Employer Branding content creation. Show less

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  Hostinger International

  Jul 2022 - Aug 2023

  Digital Content Writer

  Experienced Digital Content Writer specializing in creating effective and engaging content for Hostinger Tutorials articles. Conducts thorough research on technical knowledge, target audience, and competitors to produce high-quality content that resonates with readers and drives website traffic. Expertise in optimizing content for search engines through keyword research and on-page SEO techniques, resulting in improved website ranking and increased organic traffic and on-page conversions.Proficient in utilizing WordPress CMS to publish, optimize, and maintain website content. Committed to staying updated with industry developments, emerging technologies, and new trends to inform content creation and maintain a competitive edge. Show less

• 

  Mana Aktiva

  Jan 2024 - Jul 2024

  Social Media Officer

  Developed and executed social media strategies for Gojek Jatim Bali, creating and optimizing content, as well as managing campaigns. Analyzed performance metrics, collaborated with teams, engaged with followers, and organized event activities to boost brand visibility and engagement.

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  PT Surveyor Indonesia

  Jul 2024 - now

  Handling day-to-day marketing operations, connect with prospects and clients, develop and execute marketing strategies to drive brand growth.

  • Product Development Junior Officer

    Jan 2025 - now

  • Marketing Staff

    Jul 2024 - Jan 2025