Cen Cui

Experience

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  Huaxia Chinese School

  Sept 2012 - Feb 2019

  Teacher of Mandarin and Art Club

  Patience, creative thinking, and adaptabilityEstablished a good relationship with children by being patient, organizing fun class activities and creating a positive learning environment in the classroom. This job also developed my ability to make plans and adapt to changing work conditions.

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  WebCider Business Solutions

  Feb 2018 - Oct 2023

  As a digital marketer at WebCider Business Solutions, I played a crucial role in developing and executing marketing strategies aimed at assisting our wholesale clients in enhancing brand visibility, increasing customer engagement, and driving sales growth. My primary responsibilities include:1. Digital Strategy DevelopmentSuccessfully developed and executed digital marketing strategies for our wholesale clients, including lead generation, brand awareness, sales growth, and customer retention. 2. Social Media and Business Directories ManagementManaged and grew social media accounts for Clients, increasing followers and engagement through strategic content planning and audience analysis. Proficiently used Hootsuite to streamline management. Additionally, the effective management of diverse business directories resulted in heightened lead generation and increased website traffic for wholesale clients. 3. Paid Advertising CampaignsPlaned and managed PPC advertising campaigns across platforms like Google Ads and Facebook Ads, consistently delivering outstanding ROI for clients.4. Email Marketing Developed and executed email marketing campaigns, including the design and creation of email content. Proficient in using StampReady and Mautic.5. Content MarketingCrafted SEO-optimized content for websites and social media platforms, leading to boosts in organic traffic and improvements in search engine rankings.6. Analytics and ReportingUse Google Analytics to track and analyse campaign performance, providing actionable insights for continuous improvement. Responsible for reporting to Chinese speaking clients. 7. CollaborationCollaborated with cross-functional teams, including operations and sales team.This experience as a Digital Marketer at WebCider Business Solutions allowed me to develop a strong skill set in digital marketing, analytics, and strategic planning, which I am eager to apply in my future role. Show less 1. Online Store Management and Order ProcessingDay-to-day operation of our OElite ecommerce platform, ensuring product listings were up-to-date, accurate, and visually appealing.Efficiently processed customer orders, guaranteeing order accuracy and enhancing overall customer satisfaction. 2. Client Support Provided dedicated customer support to B2B clients, addressing inquiries, resolving issues, and ensuring a high level of client satisfaction. Acted as a primary point of contact for clients, fostering strong working relationships.3. Customer SupportResponded to customer inquiries and resolved issues through multiple channels, including phone calls, emails, and online chat, consistently delivering exceptional service to increase customer satisfaction and loyalty.4. Content ManagementCreated and updated product descriptions, images, and pricing, implementing best practices to optimize product pages for search engines and elevate the online shopping experience.5. Promotions, Marketing and AnalyticsPlanned and executed promotional campaigns, including discounts, flash sales, and email marketing. Managed and crafted content for clients' social media accounts. Responsible for WeChat Official Account of WebCider Business Solutions.Utilized Google Analytics to track and analyse sales trends and customer behaviour, translating insights into data-driven decisions that enhanced the overall eCommerce strategy.6. Website Quality AssuranceConducted regular UI/UX checks to ensure the website's functionality, including testing checkout processes and reporting technical issues to the technical team.7. Collaboration Worked closely with cross-functional teams, including logistics, marketing, and IT, to ensure smooth and efficient B2B ecommerce operations8. Website ConsultingCommunicated with clients to understand their unique needs for their website design, assigned tasks to website designers and developers, and provided hands-on customer support post-website launch Show less As an Ecommerce Assistant at WebCider Business Solutions, I supported various aspects of our online operations. My responsibilities included:1. Online Store Management: Assisted in the day-to-day management of our e-commerce platform.2. Order Management: Manage and processed client orders efficiently.3. Customer Support: Responded to customer inquiries and resolved issues.4. Content Management: Supported the creation and updating of product descriptions and images.5. Email Newsletter: Craft email content and send it out to the audience.This experience as an Ecommerce Assistant at WebCider Business Solutions enhanced my understanding of ecommerce operations and customer service with a particular focus on the B2B ecommerce. Show less

  • Online Marketer

    Jan 2022 - Oct 2023

  • Ecommerce Coordinator

    Feb 2019 - Jan 2022

  • Ecommerce Assistant

    Feb 2018 - Jan 2019
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  99K Limited

  Oct 2023 - now

  • HR & Admin Officer

    Apr 2024 - now

  • Buying Admin Assistant

    Oct 2023 - Mar 2024