Tim Morgan

Experience

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  RHI - Market Research

  Jan 2000 - Sept 2001

  Marketing Research Specialist

  - Executed surveys and focus groups for high-profile clients such as McDonald’s, Pizza Hut, Sprint, and Dolly Madison.- Analyzed data to support the successful launch of key products, including McGriddle, McDonald’s Dollar Menu, and Stuffed Crust Pizza.- Delivered actionable insights through data analysis, supporting strategic decision-making for product launches and marketing campaigns.

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  U.S. Cellular

  Sept 2001 - Mar 2005

  Retention Manager

  - Led retention and loyalty campaigns across four regions, leveraging quantitative and qualitative customer data to inform marketing strategies.- Conducted customer retention training for retail and call center teams, enhancing customer satisfaction and reducing churn rates.- Played a key role in "New Market" launches for Chicago and St. Louis, developing dashboards to monitor market performance and trends.

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  Enterprise Holdings Inc.

  Mar 2005 - Apr 2016

  Brand and Loyalty Marketing Manager

  - Utilized user research to enhance the Emerald Club App, Enterprise Plus App, and Alamo Insiders online experiences, leading to a 50%+ increase in downloads and a 12% rise in communication opt-in rates.- Improved loyalty program participation through lifecycle marketing and personalized communications, achieving a 37% engagement increase.- Directed marketing strategies for three loyalty programs, driving a combined annual revenue of ~$3.17B from 4.6M active members.- Increased member usage of rewards, resulting in a 32% boost in consumer spending and increasing user satisfaction.- Conducted customer research to guide brand awareness, loyalty program enhancements, and app development, improving usability and member engagement.- Played a key role in the transition team post-acquisition of National and Alamo by Enterprise, integrating customer loyalty programs seamlessly. Show less

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  AMC Theatres

  Apr 2016 - Aug 2019

  Loyalty Marketing Manager

  - Led cross-functional teams to re-launch the AMC Stubs loyalty program, achieving 780% membership growth from 2.5M to 22M members in under three years.- Conducted user research and analyzed customer behavior to enhance loyalty program benefits, driving ~$1B in annual member sales.- Spearheaded the automation of lifecycle communications, leveraging A/B testing to optimize engagement rates and improve customer retention.- Partnered with IT and product teams to streamline marketing campaign processes, reducing speed-to-market by 80%.- Defined creative and functional requirements for website and mobile app enhancements, aligning design and user experience with member needs.- Executed omnichannel marketing campaigns, driving ~$2.5M in incremental member spending annually through targeted campaigns. Show less

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  Keller Williams Realty, Inc.

  Aug 2020 - Dec 2023

  Real Estate Buyer and Listing Specialist / Sales Development Manager

  - Generated and qualified over 100 high-quality leads monthly through strategic outreach initiatives, achieving a 20%+ conversion rate, and assigned those leads to myself and other real estate agents while monitoring sales progress.- Managed CRM systems to manage lead pipelines, track client interactions, and maintain a seamless sales process.- Conducted detailed market analyses to evaluate property values, pricing strategies, and competitive trends, supporting clients in making informed buying and selling decisions.- Coordinated with stakeholders, including lenders, inspectors, and title companies, to ensure error-free and timely closings while managing essential documents such as purchase agreements, deeds, and leases.- Applied expert negotiation skills to secure the best outcomes for clients throughout the real estate buying and selling process.- Developed and optimized customer journey campaigns to engage leads at various marketing funnel stages, utilizing personalized touchpoints such as calls, emails, text messages, and direct mail. Show less

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  Favorite Healthcare Staffing

  Mar 2023 - Mar 2024

  Account Manager

  - Directed client account management processes, delivering tailored staffing solutions to meet critical healthcare organizational needs.- Cultivated strong client relationships through proactive communication and problem-solving for 20-plus rehab and nursing centers.- Partnered with cross-functional teams to implement data-driven strategies, enhancing operational efficiency and resource allocation.- Utilized CRM tools to track client interactions, streamline workflows, and maintain comprehensive account records. Show less

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  Arizona State University

  Mar 2024 - now

  Masters Student

  Pursuing advanced studies in user-centered design, research methodologies, and usability testing to enhance my expertise in crafting intuitive and impactful digital experiences. Coursework includes human factors, UX design principles, data visualization, and prototyping techniques.Highlights:- Maintaining a 4.0 GPA while actively applying learned concepts to real-world projects.- Bridging theoretical knowledge with practical applications in UX research and design, including projects focused on improving accessibility and streamlining user flows.- Developing proficiency in tools like Figma, Adobe XD, and usability testing platforms. Show less