Ruth (Ju Fen) Chang

Experience

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  Asia Wind Music

  Feb 2006 - Sept 2007

  Recording Assistant

  • Assisted recording engineer in organizing soundtracks and adjusting vocals.

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  Multiconception

  Oct 2007 - Jun 2010

  Multimedia Designer

  • Flash interaction design for sales to introduce properties usability and efficiency. Completed 30 projects independently and up to 5 projects at a time.• Website design and marketing project for Wego Boutique Hotel, one of the top luxurious hotels in Taiwan

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  Feltmeng Inc.

  Aug 2012 - Dec 2013

  Multimedia Designer and Product Planner

  • Based an App (0 to 1) based on UCD to create workflow diagram and wireframes, prototype via Axure.

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  Startup Leadership Program

  Sept 2013 - Jan 2014

  Fellow
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  Accuvally Inc.

  Apr 2014 - Jun 2015

  Product Head

  • Renovated Accupass App with UI/UX resulting in iOS version being selected by App store as one of Taiwan Weekend Feature App and iPad version was ranked 1st in Lifestyle category.

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  National Chiao Tung University

  Jan 2015 - Dec 2015

  NCTU Advanced Manager Training Course 交大高階經理人班
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  Push Hands Media

  Jul 2015 - Feb 2017

  Co-Founder & CPO

  • Conceptualized and delivered YouTake SaaS platform (0 to 1) and operating the business at China Youth Corps and GoHiking in 2016; including - Client-Side Android App (ads playback, facial recognition) - Server-side Real-time Analytics Dashboard (tracking user gender, age, duration) - Content Management System (upload Ads and publish outdoor signage choose)• Participated in competitions, accelerators, and exhibitions: - IDEAS SHOW via English presentation was selected in Top 10 - Taiwan Startup Stadium 42 accelerator, TXA accelerator, IDEAS SHOW, 雲豹育成計畫、創業A+ - Web Summit 2015, Innovex 2016, Echelon 2016 exhibitions. - Successfully hooked Managing Director of Sumitomo Corporation Equity Asia Limited to visit Push Hands Taipei Office after the exhibition at Echelon in Singapore 2016.• Assisted CEO in business meetings, fundraising, to participate and contribute during business model planning and execution. Show less

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  GL Victory

  Jun 2017 - Mar 2018

  • Conceptualized the marketing strategy in China market that broke the profit record (revenue up 42%) in Nov. 2017 after the company established over the 9 years and broke the record again in Jan. 2018.• Established performance system (OKR) with Consultant and Team Leads - including goal setting, performance planning, performance monitoring, feedback and coaching.• Led multinational members of 20 (Chinese, Taiwanese and Malaysian) in 3 departments which are Risk management, Sales Agency and Marketing & Operation. Show less

  • Marketing Team Lead

    Oct 2017 - Mar 2018

  • Product Manager

    Jun 2017 - Sept 2017
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  EventX

  Jul 2019 - Jun 2020

  Product Manager & UX Lead

  • Overhauled the “Virtual Exhibition” product campaign via AB testing, improved the conversion rate by 75% & revenue increased by 300%• Communicated with key stakeholders to determine project requirements and objectives, and optimized website user journey and UX increased NPS score from 4 to 4.5.

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  Growth Marketer Academy

  Jan 2022 - now

  Lecturer

  My mission is to teach students how to build a landing page with excellent conversion rate via Google Optimize.

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  SparkAmplify, Inc.

  Feb 2022 - May 2022

  Growth Marketing

  • Planned B2B Customer Acquisition Funnel and Email marketing strategy. • Content Marketing and Press Release writing

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  Bizthinking Academy

  May 2022 - now

  Lecturer

  A/B Testing & Optimization Course

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  25sprout 新芽網路股份有限公司

  Jul 2022 - Apr 2023

  Head of Consulting Team