Maia Rocklin, CAPM

Alterations Assistant

1000 followers

Mountain View, California, United States

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Timeline
About me
Project Management | Stanford Psychology Graduate
Education
- Product Marketing Alliance
  -
  Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.
- Stanford University
  -
  Honors Bachelor of Arts - BAH; Bachelor of Arts - BA Psychology; Communication
Experience
- The Bridal Collection
  May 2018 - Sept 2018
  Alterations Assistant
  •Led bridal appointments in the alterations department•Transitioned the store to a new computer system
- The Bridal Collection
  May 2019 - Sept 2019
  Marketing Intern
  •Communicated with and organized vendors as an in-house event coordinator for the in-store Justin Alexander pop-up/runway event.•Created video and social media content for the store•Edited/updated the website copy
- Stanford University
  Jun 2019 - Sept 2019
  Stanford Summer Tutor
  •Tutored high school students on college application essays.
- Iterate.ai
  Jul 2020 - Mar 2022
  Curation & Analysis Intern
  •Technical and non-technical writer•Managed the social media and blog posts
- Reframe
  Oct 2021 - Nov 2022
  •Core team leader; helped to grow Reframe from 10,000 users to 140,000 users in the span of a year. •Managed 8 team members. •Revamped the entire content process, creating a detailed roadmap and organizing a rewriting, editing, and design process for each individual piece of content. •Developed and led long-term PR and outreach strategies, including working toward successfully partnering with colleges to launch a collegiate program.•Nominated Reframe for Fast Company's "Most Innovative Companies 2023" by filling out a detailed questionnaire about the story of Reframe's founders and Reframe's growth from 2022-2023. Reframe was awarded the #2 spot in Most Innovative Companies in Wellness as a result.•Wrote monthly newsletters, achieving an average conversion rate of over 10%. •Oversaw and advised in-house social media team, reaching over 150,000 people daily. Grew average engagement from <0.5% to 2-3%. •Worked as a UX writer when needed, creating relevant and helpful microcopy to assist users, always maintaining an empathetic lens.•Utilized analytical insights on social media platforms to increase growth and engagement.•Recruited and trained new members on content, PR, and social media teams. Show less
  - Operations Lead
    Sept 2022 - Nov 2022
  - UX Writer & Social Media Manager
    Jul 2022 - Sept 2022
  - UX Writer
    Feb 2022 - Jul 2022
  - Product & Marketing Intern
    Oct 2021 - Feb 2022
- Givelify
  Jan 2023 - Apr 2024
  Project Coordinator, Marketing Dept.
  •Managed the End of Year campaign, ensuring 100% on-time completion of assets. Surpassed the financial goal of the campaign with a 16% increase. •Successfully led the GivingTuesday campaign, one of the company's largest cross-functional initiatives, overseeing over 30 project members and coordinating over a thousand tasks within a 6-month timeline. •Directed a successful Mother’s Day campaign, resulting in a 15% lift in donors and 8% lift in donations above data-driven financial forecast. Maintained an on-time completion percentage of 100% for deliverables. •Implemented a new process to collect, centralize, and triage external requests to the marketing team, leading to a 200% increase in team satisfaction with the external requests process and an average of 92% request satisfaction by external requesters.•Created and applied new operations initiatives within the marketing team, including Asana learning guides and a “Wall of Work” project board to track ongoing projects, improving team efficiency and visibility. Show less
- Astrocade
  Apr 2024 - now
  Project Manager
Licenses & Certifications
- Certified Associate in Project Management (CAPM)®
  Project Management Institute
  Nov 2023
  View certificate
Honors & Awards
- Awarded to Maia Rocklin, CAPM
  Firestone Medal for Excellence in Undergraduate Research Stanford University Psychology Department Jun 2022 The Firestone Medals are awarded to the top 10 percent of honors theses completed in a given year. The Firestone Medal for Excellence in Undergraduate Research recognizes theses written in the social sciences, natural sciences, and engineering. Students must be nominated by a faculty member and then chosen by the department or honors program.
- Awarded to Maia Rocklin, CAPM
  Phi Beta Kappa Phi Beta Kappa Society Jun 2022 Founded on December 5, 1776, Phi Beta Kappa is the nation’s most prestigious academic honor society. It has chapters at 290 colleges and universities in the United States, nearly 50 alumni associations, and more than half a million members worldwide. Noteworthy members include 17 U.S. Presidents, 42 Justices of the Supreme Court of the United States and more than 150 Nobel Laureates. The mission of The Phi Beta Kappa Society is to champion education in the liberal arts and sciences, foster… Show more Founded on December 5, 1776, Phi Beta Kappa is the nation’s most prestigious academic honor society. It has chapters at 290 colleges and universities in the United States, nearly 50 alumni associations, and more than half a million members worldwide. Noteworthy members include 17 U.S. Presidents, 42 Justices of the Supreme Court of the United States and more than 150 Nobel Laureates. The mission of The Phi Beta Kappa Society is to champion education in the liberal arts and sciences, foster freedom of thought, and recognize academic excellence. Show less
Volunteer Experience
- College Coach
  Issued by ScholarMatch on Oct 2023
  Associated with Maia Rocklin, CAPM
- Crisis Counselor
  Issued by Crisis Text Line on Sept 2019
  Associated with Maia Rocklin, CAPM