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Vartika Yaduvansh

Vartika Yaduvansh

Summer Intern

Followers of Vartika Yaduvansh1000 followers
location of Vartika YaduvanshBerlin Metropolitan Area

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  • Timeline

  • About me

    Product @ AUTO1 Group

  • Education

    • Maastricht University School of Business and Economics

      2020 - 2020
      Erasmus+ Student Exchange Programme International Business Strategic Marketing

      Coursework:Service Management Marketing Strategy and InnovationConsumer PsychologyCases in Management Information Systems

    • National Institute of Fashion Technology, Rae Bareli

      2012 - 2016
      Bachelor of Design Design

      Activities and Societies: Head of Fashion Society Relevant coursework: Marketing, Graphic Design & Illustration, Merchandising

    • Somerville School - India

      2010 - 2012
      10+2 Business/Commerce, General 83%

      Activities and Societies: 2006-2012 : Soprano in the Western Music Choir Courses: Accounting, Business Studies, Economics, English and Fine Arts

    • ESCP Business School

      2019 - 2022
      Master in Management (French Master Grande École), Master of Science (Germany) Business Administration and Management, General

      MIM programme ranked 5th in the world by Financial TimesRelevant coursework: Data-Driven Marketing, Strategy, Operations Management, Tailored Marketing, Organisation and Management, Human Resource Management

  • Experience

    • Pret Castle

      Jun 2014 - Jul 2014
      Summer Intern

      - Researched and wrote chapters on sustainable fashion which formed part of a manuscript

    • DOODLAGE

      Jun 2015 - Jul 2015
      Summer Intern

      - Designed 25 garments which contributed to ~30% of the label’s Lakme Fashion Week collection and were featured in Vogue India magazine- Collateral design for social media marketing leading to a 42% increase in follower count - Oversaw an exhibition stall at Fuss Chor Bazaar in Kolkata with sales of over € XXXX

    • CTA Apparels

      Jun 2016 - Aug 2016
      Designer

      🔹 Coordinated ideation, merchandising & final manufacturing of 3 orders for Street One 🔹 Performed trend forecasting and vendor management for end-to-end order execution

    • Studio B

      Sept 2016 - Jan 2019
      Design Account Manager - Graphic Design

      🔹 Designed global ad-agency Leo Burnett’s New Delhi office in a timeline of 6 months🔹 Designed uniform for 6 job roles of Suzuki True Value employees resulting in brand consistency in 750+ showrooms across India of the used car dealer 🔹 Designed offline marketing trade show booth for clients showcasing at HeimTextil Germany & National Hardware Show Las Vegas 🔹 Strengthened in-house brand Anhad’s B2C revenue streams by establishing Amazon Seller Store🔹 Designed product catalogue and website content for Anhad and Studio B🔹 Developed 2 new apparel & accessories product ranges for Studio B’s brand Anhad - exhibited at Maison & Objet, Paris Show less

    • CuriousJr : Coding for Kids on Mobile

      Feb 2021 - Oct 2021
      Product - Growth Marketing & Community

      Community 🔹 Created Communities of 150+ power users each on WhatsApp which opened direct access for real-time user research, critical for a pre-seed start-up trying to achieve Product Market Fit🔹 Substantial success with communities becoming self-serving and users become advocates and feature validated and plotted on the product roadmapRetention🔹 Drove improvements to D1-D7-D15 User retention cohorts by creating lifecycle marketing journeys on WhatsApp, SMS, and Push Notifications 🔹 Learnt how to create product funnel visualization, draft channel relevant communication and tooling to run WhatsApp marketing (GupShup)User Research🔹 Worked with the founder to Interview 100+ users and their guardians. The goal was to understand the online education experience & feedback for PMFNew Initiatives 🔹 Created a brand guideline to ensure consistency in brand identity, presence, and recall.🔹 As a side project, streamlined operations of design and creative process from collateral request to creation, launch, and feedback for faster TATs🔹 Created a playbook for channel-specific content - dimensions for App banners on home page v/s banner image for YT video etc. Show less

    • EOS

      Jan 2022 - Jun 2022
      Product Management (E-Commerce) Intern

    • AUTO1 Group

      Aug 2022 - now

      • Product Manager - Remarketing

        Jan 2024 - now

      • Junior Product Manager - Remarketing

        Aug 2022 - Dec 2023

  • Licenses & Certifications

  • Volunteer Experience

    • Flex Volunteer

      Issued by Serve the City Amsterdam on Sept 2020
      Serve the City AmsterdamAssociated with Vartika Yaduvansh