
Norma Jimenez
Co Fundadora | Business analyst & QA

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About me
Agile Coach Sr | Product Manager | Agile Trainer
Education

UPIICSA
2003 - 2007Licenciatura en Ciencias de la Informática Licenciatura en Ciencias de la Informática
Universidad Politécnica de Madrid
2013 - 2014Master in Web Engineering Engineering systems
Instituto Tecnológico Autónomo de México
2015 - 2015Usability and user experience with interactive systems
Experience

IT Surfer
Jan 2008 - Jan 2011Co Fundadora | Business analyst & QACo-founder of a consultancy focused on the delivery of digital products to Telephone, Government, Document Storage, Pharmaceutical, and Food companies.Participating in the E2E of the software development cycle in product delivery, specialized in customer journey, business analyst & quality assurance.Collaborating with various consultancies and thus generating alliances to expand the network of contacts and clients.

CIIA y Asociados S.A de C.V
Jan 2011 - Aug 2012Business analyst & QASupporting business and back office teams in process mapping, customer journey to improve operations.Performing business analyst & quality assurance for the delivery of ad hoc technological services for Telefónica Movistar and Huawei.

LegoSoftllc
Aug 2012 - May 2013Quality Assurance analyst (QA)Quality assurance (QA) of CIS (Customer Inquiries System) collaborating with several systems areas.Analysis, creation and execution of test cases in Quality Center - HP in Scotiabank.

S&C Constructores de Sistemas
May 2013 - Sept 2013Business PartnerCollaborating with business, operation and technology users in understanding requirements, facilitating project management, providing traceability for delivery

VANTIS
Dec 2014 - Feb 2017HTA (High Tech Antropology) & MX Agile Champion | Walmart Mx & CAMBeing part of the agile champion team, to promote agile practices.Facilitating and providing continuity to the HTA tribe, proposing and generating artifacts by agile modeling, giving value to teams with refined product backlogs and driving continuous delivery to our clients.Mentoring new members of the HTA tribe and usability training to improve the user experience in product delivery.Refining and generating product backlog, customer journey, value stream & functional tests of logistics platform, prices and promotions, mobile Walmart Central America.Understanding requirements of business and technology areas and thus generating microservices backlog for the implementation of a microservices architecture. Show less

Kubo.financiero
Feb 2017 - Nov 2017Product owner & Lean Process AnalystIdentify and prioritize investor and borrower needs to refine product backlog.Improving processes using Lean and Kanban practices to eliminate waste, visualize bottlenecks, measure cadence, as well as standardize processes to continuous improvement.Coaching, mentoring and training teams from different areas in the use of agile frameworks as Lean, Scrum and Kanban.

Tata Consultancy Services
Nov 2017 - Jun 2018Agile coachCoaching, training and mentoring in agile practices to improve performance in Programs and teams in several Portfolios; as a reference Portfolio SAFe.Training and mentoring to product teams in order to create, prioritize and refine the product backlog (epics, features, user stories, dependencies).

BBVA en México
Jun 2018 - Mar 2022Agile Coach SrCoaching and mentoring in agile practices improving administration in Talent and Culture Portfolios, Risks, Finance, Engineering in 70% of the time; as a reference Portfolio SAFe scaling framework.Training and mentoring new agile coaches (approx 35) from different General Directorates in agile frameworks.Homologation in the use of management tools (Jira) in distributed teams, improving visibility, transparency of the value flow and generating real-time metrics in synergy with BBVA-Spain, generating global governance of the tool.Collaboration with Arquitectura Mx and Global for DevOps culture in the product management lifecycle. Show less

Santander
Mar 2022 - Jan 2024Agile coach SrCoaching and mentoring in agile practices and methods for business and technology leaders to align the strategy of the journey from project to product management in 6 DGAs.Training in product management for team leads, domain experts, product owners, scrum masters, dev teams to improve performance in the delivery of products - projects - services.Training and alignment of customer journey, product inception.Creation of Communities of Practice to generate governance and standardization in teams to different business and technology domains.Homogenize the use of Jira and Confluence in distributed teams by standardizing metrics, generating real-time visibility and traceability of E2E products.Collaboration with PMO for Governance of metrics and portfolio management of agile projects. Show less

Multiplica
Feb 2024 - nowAgile coach SrFoster a culture of continuous improvement by promoting constant feedback and adaptation to change.Training, mentoring, coaching for leaders and teams in agile practices and methods focused on product strategy and continuous delivery.
Licenses & Certifications

Kanban System Design
Campus BBVAFeb 2019
Team Kanban Practitioner
Campus BBVAFeb 2019- View certificate

Certified Agile Leadership I
Scrum AllianceNov 2018 - View certificate
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Scrum Product Owner Certified
SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)Sept 2016 - View certificate
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Scrum Fundamentals Certified (SFC)
SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)Aug 2016 
ICP-ATF Agile team facilitation
ICAgileDec 2022
Coaching ejecutivo
Escuela Europea de CoachingFeb 2020- View certificate
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DASA DevOps Fundamentals
DevOps Agile Skills Association (DASA)Jul 2021 
ICP-ACC Agile coaching
ICAgileDec 2022
SAFe® Certified Agilist
Scaled Agile, Inc.Dec 2017
Languages
- inInglés
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