
Alyssa Bueno
Arizona State Officer + District 2 Representative

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About me
Marketing, Business Entrepreneurship, and Transborder Chicana/o and Latina/o Studies Student at Arizona State University
Education

Arizona State University
2022 - 2024Bachelor of Science - BS Marketing & Business Entrepreneurship w/Minor in Transborder Chicana/o & Latina/o Studies SeniorActivities and Societies: HBSA's VP of Finance, Sparks Ambassador

Centennial High School
2016 - 2020N/A BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Scottsdale Community College
2020 - 2022Associate's degree BusinessPresidential Honors Scholarship Recipient Awards: Dean’s List for Fall/Spring 2020-2021GPA: 3.8
Experience

DECA Inc.
Feb 2019 - Feb 2020Arizona State Officer + District 2 Representative• Managed 6,000+ members statewide and represented the high schools of District 2 to further future leaders and entrepreneurs • Created, planned, lead, and executed conferences and workshops to create experiences and provide educational and competitive opportunities for members • Advocated for the organization on a domestic and international level to show light on the organization and reach a bigger audience • Worked alongside companies and other organizations to prepare emerging leaders and young entrepreneurs to be college and career ready in the field of marketing finance, hospitality, and management Show less

Wildflower
Aug 2019 - Mar 2020Server/Cashier/Trainer• Served guests in a fast-paced environment to ensure quality food, time, and experience• Provided customer service to new and returning customers to retain and create customer loyalty • Managed payment transactions and ensured a positive/fun work environment to create workplace efficiency • Trained and mentored new employees by implementing a training program to enhance technical capabilities and set cultural expectations of the workplace

Life Time Inc.
Jun 2021 - Apr 2022Member Concierge Associate• Actively built relationships with members and guests while creating over-the-top service experiences to assist in their Lifetime goals and help with customer retention• Monitored and delegated multiple tasks while assisting members with transactions and account changes • Resolved conflicts and member concerns while helping increase club revenue by creating and selling memberships• Generated more club revenue by facilitating events and tours

Legacy Motors AZ LLC
Nov 2022 - Jan 2023Marketing Consultant and Financial Advisor• Advise on financial accounting decisions to help increase the generation of cash flow• Consult on marketing strategies for the dealership and help generate sales by creating advertisements to encourage interaction with customers through various distribution channels • Work on building the brand and trust of the consumers in order to gain customers and sales• Manage online reviews and currently analyze car buying trends to adjust dealership budgets

Arizona State University - Edson College of Nursing and Health Innovation
Jan 2023 - Apr 2023Undergraduate Research Assistant• Assisted on research for the Latino Migrant Youth Project & Day Laborers Project• Understood the work-life stressors on Latina/o migrant workers’ mental health • Certified in Social and Behavior Research • Analyzed qualitative data to explore the role of cultural values and financial necessity • Examined adult-like behaviors among migrant adolescents

Hispanic Business Student Association (HBSA)
Jun 2023 - nowV.P. of Finance• Oversee all expenses, handle financial matters, and manage budgets to fund HBSA events • Conduct monthly financial reports such as profit and loss statements to analyze and ensure the financial success of the organization• Manage financial accounts and make data-driven decisions to aid in strategic planning while using appropriate tracking methods for revenue and expenses
Licenses & Certifications
- View certificate

Fundamentals of Digital Marketing
GoogleMar 2024 - View certificate

IRB – Social and Behavioral Research (Group 2)
CITI ProgramFeb 2023 - View certificate

Digital Advertising
HubSpot AcademyMar 2024
Honors & Awards
- Awarded to Alyssa BuenoLions in the Desert Arizona State University Oct 2024 2nd place winner in the Lions in the Desert marketing competition and conference at Arizona State University.
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