Farah Farook

Experience

• 

  Her Velvet Vase

  Feb 2017 - Dec 2018

  Retail Assistant

  • Manage daily sales, operations and visual merchandising. • Monitor, analyse and interpret daily sales, product performance and customer preferences.• Provide thoughtful customer service.

• 

  Sedona Hotel Yangon

  Sept 2017 - Feb 2018

  Marketing Communications Intern

  • Established social media presence and developed online marketing strategies. • Created and curated content for daily postings. • Copywriting for online and traditional media to increase brand awareness.• Designed collaterals for event publicity and monthly in-house brochures.

• 

  Mediacorp Pte Ltd

  Jan 2018 - now

  Freelance Artist

  • TV Actor, host and voiceover talent

• 

  The Good Folks

  Jan 2019 - Mar 2019

  Public Relations Executive

  • Organise and manage various Public Relations activities for different accounts• Measure performance of each activity and event• Track daily media coverage with monthly reports• Build and maintain relationships with journalists and influencers• Write and publish press releases and other media communications to promote clients• Stay up to date with PR and industry trends and best practices

• 

  Realität Singapore (Startup)

  Jun 2019 - Nov 2019

  Marketing Communications Executive

  • Produce creative content and run social media channels• Conceptualised company website and media collaterals• Source, secure and liaise with clients and freelancers • Organise and attend events such as conferences and exhibitions

• 

  Airalo

  Nov 2019 - Jun 2020

  Marketing Executive

  • Research, shortlist and collaborate with influencers across various platforms like Instagram, YouTube, Facebook with a primary focus of increasing product awareness - Out of all traffic, 20% come from social channels - Increased traffic referrals from YouTube by 86% - Out of all social channels, 35% come from YouTube• Singlehandedly approve, onboard and manage relationship with influencers and affiliate partners, negotiating the best deal for the company to ensure we maximise on our spent• Write and review marketing copy for campaigns across various platforms • Generate and execute content across social media platforms to build product awareness• Devise and initiate advertising opportunities across various social media platforms within the defined budgets Show less

• 

  TikTok

  Jan 2024 - now

  • Review content and classify according to brand safety policies with accuracy and efficiency and focus on brand safety and user/Advertiser experience• Responsible for the moderation of user-generated content (UGC) and the tagging of all applicable labels to assist in the optimisation of ads integrity automation related work• Become an expert on TikTok safety policies and procedures• Identify and communicate emerging content trends to improve policies at scale • Managed various GEC projects to develop efficient workflows and ensure timely delivery.• Analysed data to identify patterns and insights, working to improve the accuracy and efficiency of production.•Collaborated closely with cross-functional teams to identify areas for improvement and develop solutions to enhance performance.• Worked with cross-functional teams to integrate solutions into the pipeline and ensure effective implementation.

  • Advertising Audit Specialist

    Apr 2022 - now

  • Data Science Project Manager

    Jan 2024 - Aug 2024