
Marivi Bermejo
Co Director

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About me
Communications | PR | Marketing | Events
Education

Fundación UNED
2018 - 2019Inbound Marketing Marketing digitalTécnicas de marketing y publicidad con la meta de fidelizar al usuario, aportándole un valor añadido de modo «amigable». Formación en Herramientas en Inbound Marketing, Contenidos, Storytelling, SEO, Blog, RRSS, Conversión, Email Marketing y procesos de ventas.

Fundación UNED
2017 - 2018Analítica Web. Certificación Google Analytics Marketing DigitalMétodos de conversión, Macro conversiones y micro conversiones, Dimensiones, Métricas, KPI's, Google Analytics, Informes, Análisis de campañas e interpretación de datos, Google Tag Manager, Optimización de la tasa de conversión (CRO), Certificación en Google Analytics.

Fundación UNED
2016 - 2017Marketing DigitalEntorno web, Usabilidad, Comercio electrónico, SEO, SEM, Publicidad de Display, Social Media Marketing, Social Media Optimization, Email Marketing, Mobile Marketing, Análisis, medición, optimización, conversión, Plan de Marketing.

ESIC: Business & Marketing School
2008 - 2009Postgrado en Organización de Congresos y Eventos.Planning, Direction and Leadership in the organization of international congresses and conventions.

Universitat Oberta de Catalunya
2020 - 2025Comunicación Grado
Experience

Pnueve Art Gallery
Jul 1998 - Dec 2000Co DirectorSearch and selection of art pieces, exhibition assembly, exhibit openings.Press releases edition and relationship with the media for its publication.Participation in PhotoEspaña.

Experimenta Magazine. Design, Architecture and Communication magazine
Jan 2001 - Aug 2004Area Sales ManagerSale of advertising campaigns to the companies in the design and architecture sector.Events planning in collaboration with Design Institutions.Management of the company’s participation in design events and fairs. Coordination of the stand assembly and client management throughout the event.Clients: Mobles 114, Marsert Iluminación, Santa & Cole, Arkitektura, among others.

Communications Group leader in iberian meeting & events sector
Sept 2004 - Feb 2011Key Account ManagerAccount Manager for the MICE sector and sales objectives achievement.Development of tailored online and offline business strategies for each client:-Display campaigns for SEO optimization.-Advertising in printed magazine.-Sale of exhibition spaces-Sponsorship management for corporative events.-Organization of promotional events for business tourism destinations.Reports for online advertising campaigns. Promotional events organization for Destinations.Stand sales and sponsorhip management.Business alliance negotiation with suppliers for corporate events.Attendance like exhibitor to the main business travel exhibitions, both national and international.Customer relationship management, event attendance, ongoing public relations tasks.Advertising and communication materials management.Main accounts: Madrid CVB, Turismo de Madrid, Gijón CVB, Barcelona CVB, Turisme de Catalunya, San Sebastián CVB, Iberia, Renfe, Dicom Events, DraftFCB, Ifema, Fira de Barcelona, CCIB, Feria Valencia, Ciudad de las Artes y las Ciencias, Centro Kursaal, Museo Guggenheim, ACCOR, among others. Show less

Colaboradora para Agencias de comunicación
Mar 2011 - Sept 2011Account ManagerClient acquisitions for online Marketing and Communication Agencies in the design and architecture field.

Noe China. Design and Construction for National and International Events
Dec 2012 - Jul 2016Marketing and Project ManagerComprehensive management of interior design projects, communication activities, events organization and stands construction for exhibitions in Asia.Internal briefing preparation and developing of proposals for clientes. Public tenders for Commercial Offices.Budget and suppliers control. Coordination and supervising for the design and production team.Account direction with increase turnover.Sponsorship managementRelationship Marketing.Marketing plan development.Press release writing.Newsletter for clientsDesign of sales cataloguesMain clients: ICEX; ProChile, PromPerú, ProColombia, ProMéxico, Turismo de México, Roca, Porcelanosa, among others. Show less

VEKA Ibérica
May 2018 - Nov 2018Communication and corporate events manager (fixed-term contract)B2B and B2C Media Plan with content development and press release. Internal communication: corporate magazine.Implementation of the corporate blog and content development (https://blog.veka.es/).Inbound Marketing for SEO optimization and leads generation.Communication campaign coordination for new product launching: B2B & B2C catalogues, flyers, landing page, BTL marketing, business texts, copy, claim, online and offline activities).Advertising management according with the Media Plan.VETECO exhibition organization (stand conception, logistic, communication of the event, social media, budget management).Corporate events organization for clients and prescribers to promote the company's solutions for energy efficiency and sustainability.Communication assistants in creating presentations. Show less

Cruz Roja Española
Jan 2020 - Jan 2021Responsable de Comunicación y Captación de Fondos en Cruz Roja Española PalenciaCommunication plan to gain media presence amplifying the entity's activity.Pres releases and contents development for local and national media, following the corporate responsability strategy of the organization. Continuous relationship with the media.Social media management.Marketing strategies for fundraising. Follow-up reports on the impact of online & offline communications, through tools such as Kantar.Design of corporate material (notebooks, infographics, posters, merchandising, among others).Organization of presentations, press conferences and institutional events, improving the branding of the brand. Show less

MAHLE Smartbike Systems
Apr 2021 - Mar 2024Marketing y ComunicaciónElaboration and execution of the Media Plan to improve the company's visibility and corporate reputation in the electric mobility industry, as well as in local and regional general media.National and international events management. Integral organization, budget control, logistics, benchmarking and ROI measurement. Press releases and content develpment on electric mobility, sustainability, employer branding.Press visits organization. Strengthening the relationship with the media.Preparation of applications for awards on the company's activity.Sponsorship proposals and collaboration with influencers.Management of social media with follow-up monitoring according to the established KPI's.Design proposals for technical corporate materials and B2B and B2C marketing communications. Creative concept, Claim and texts for its application in advertising, banners, packaging, among others.Internal communications. Corporate newsletter.Design of communication strategies for new launches. Participation in the production of corporate video.Collaboration in the redesign of the visual identity and website, aligned with corporate guidelines. Show less

BUPRE SL
Jan 2025 - nowMarketing Communication
Licenses & Certifications
- View certificate

Fundamentos del Marketing Mix
Coursera Course CertificatesFeb 2018 - View certificate

Posicionamiento: La base del éxito en la estrategia de marketing
Coursera Course CertificatesDec 2017 - View certificate

Investigación de mercados y comportamiento del consumidor
Coursera Course CertificatesNov 2017 - View certificate

Liderazgo e Inteligencia emocional
MiríadaxSept 2018 - View certificate

Wordpress
MiríadaxOct 2018 
Instragram: Gestión de contenidos y estrategia.
Dircom, Asociación de Directivos de ComunicaciónJul 2022
Design Thinking
IDEO UJul 2021- View certificate

Google Analytics Individual Qualification
GoogleMar 2018 - View certificate

Gestión de proyectos con metodologías Ágiles y enfoques Lean
MiríadaxNov 2018 - View certificate

Diseño Web con HTML5 + CSS
MiríadaxNov 2018
Languages
- inInglés
- esEspañol
- caCatalán
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