Marivi Bermejo

Marivi Bermejo

Co Director

Followers of Marivi Bermejo1000 followers
location of Marivi BermejoBurgos, Castilla and Leon, Spain

Connect with Marivi Bermejo to Send Message

Connect

Connect with Marivi Bermejo to Send Message

Connect
  • Timeline

  • About me

    Communications | PR | Marketing | Events

  • Education

    • Fundación UNED

      2018 - 2019
      Inbound Marketing Marketing digital

      Técnicas de marketing y publicidad con la meta de fidelizar al usuario, aportándole un valor añadido de modo «amigable». Formación en Herramientas en Inbound Marketing, Contenidos, Storytelling, SEO, Blog, RRSS, Conversión, Email Marketing y procesos de ventas.

    • Fundación UNED

      2017 - 2018
      Analítica Web. Certificación Google Analytics Marketing Digital

      Métodos de conversión, Macro conversiones y micro conversiones, Dimensiones, Métricas, KPI's, Google Analytics, Informes, Análisis de campañas e interpretación de datos, Google Tag Manager, Optimización de la tasa de conversión (CRO), Certificación en Google Analytics.

    • Fundación UNED

      2016 - 2017
      Marketing Digital

      Entorno web, Usabilidad, Comercio electrónico, SEO, SEM, Publicidad de Display, Social Media Marketing, Social Media Optimization, Email Marketing, Mobile Marketing, Análisis, medición, optimización, conversión, Plan de Marketing.

    • ESIC: Business & Marketing School

      2008 - 2009
      Postgrado en Organización de Congresos y Eventos.

      Planning, Direction and Leadership in the organization of international congresses and conventions.

    • Universitat Oberta de Catalunya

      2020 - 2025
      Comunicación Grado
  • Experience

    • Pnueve Art Gallery

      Jul 1998 - Dec 2000
      Co Director

      Search and selection of art pieces, exhibition assembly, exhibit openings.Press releases edition and relationship with the media for its publication.Participation in PhotoEspaña.

    • Experimenta Magazine. Design, Architecture and Communication magazine

      Jan 2001 - Aug 2004
      Area Sales Manager

      Sale of advertising campaigns to the companies in the design and architecture sector.Events planning in collaboration with Design Institutions.Management of the company’s participation in design events and fairs. Coordination of the stand assembly and client management throughout the event.Clients: Mobles 114, Marsert Iluminación, Santa & Cole, Arkitektura, among others.

    • Communications Group leader in iberian meeting & events sector

      Sept 2004 - Feb 2011
      Key Account Manager

      Account Manager for the MICE sector and sales objectives achievement.Development of tailored online and offline business strategies for each client:-Display campaigns for SEO optimization.-Advertising in printed magazine.-Sale of exhibition spaces-Sponsorship management for corporative events.-Organization of promotional events for business tourism destinations.Reports for online advertising campaigns. Promotional events organization for Destinations.Stand sales and sponsorhip management.Business alliance negotiation with suppliers for corporate events.Attendance like exhibitor to the main business travel exhibitions, both national and international.Customer relationship management, event attendance, ongoing public relations tasks.Advertising and communication materials management.Main accounts: Madrid CVB, Turismo de Madrid, Gijón CVB, Barcelona CVB, Turisme de Catalunya, San Sebastián CVB, Iberia, Renfe, Dicom Events, DraftFCB, Ifema, Fira de Barcelona, CCIB, Feria Valencia, Ciudad de las Artes y las Ciencias, Centro Kursaal, Museo Guggenheim, ACCOR, among others. Show less

    • Colaboradora para Agencias de comunicación

      Mar 2011 - Sept 2011
      Account Manager

      Client acquisitions for online Marketing and Communication Agencies in the design and architecture field.

    • Noe China. Design and Construction for National and International Events

      Dec 2012 - Jul 2016
      Marketing and Project Manager

      Comprehensive management of interior design projects, communication activities, events organization and stands construction for exhibitions in Asia.Internal briefing preparation and developing of proposals for clientes. Public tenders for Commercial Offices.Budget and suppliers control. Coordination and supervising for the design and production team.Account direction with increase turnover.Sponsorship managementRelationship Marketing.Marketing plan development.Press release writing.Newsletter for clientsDesign of sales cataloguesMain clients: ICEX; ProChile, PromPerú, ProColombia, ProMéxico, Turismo de México, Roca, Porcelanosa, among others. Show less

    • VEKA Ibérica

      May 2018 - Nov 2018
      Communication and corporate events manager (fixed-term contract)

      B2B and B2C Media Plan with content development and press release. Internal communication: corporate magazine.Implementation of the corporate blog and content development (https://blog.veka.es/).Inbound Marketing for SEO optimization and leads generation.Communication campaign coordination for new product launching: B2B & B2C catalogues, flyers, landing page, BTL marketing, business texts, copy, claim, online and offline activities).Advertising management according with the Media Plan.VETECO exhibition organization (stand conception, logistic, communication of the event, social media, budget management).Corporate events organization for clients and prescribers to promote the company's solutions for energy efficiency and sustainability.Communication assistants in creating presentations. Show less

    • Cruz Roja Española

      Jan 2020 - Jan 2021
      Responsable de Comunicación y Captación de Fondos en Cruz Roja Española Palencia

      Communication plan to gain media presence amplifying the entity's activity.Pres releases and contents development for local and national media, following the corporate responsability strategy of the organization. Continuous relationship with the media.Social media management.Marketing strategies for fundraising. Follow-up reports on the impact of online & offline communications, through tools such as Kantar.Design of corporate material (notebooks, infographics, posters, merchandising, among others).Organization of presentations, press conferences and institutional events, improving the branding of the brand. Show less

    • MAHLE Smartbike Systems

      Apr 2021 - Mar 2024
      Marketing y Comunicación

      Elaboration and execution of the Media Plan to improve the company's visibility and corporate reputation in the electric mobility industry, as well as in local and regional general media.National and international events management. Integral organization, budget control, logistics, benchmarking and ROI measurement. Press releases and content develpment on electric mobility, sustainability, employer branding.Press visits organization. Strengthening the relationship with the media.Preparation of applications for awards on the company's activity.Sponsorship proposals and collaboration with influencers.Management of social media with follow-up monitoring according to the established KPI's.Design proposals for technical corporate materials and B2B and B2C marketing communications. Creative concept, Claim and texts for its application in advertising, banners, packaging, among others.Internal communications. Corporate newsletter.Design of communication strategies for new launches. Participation in the production of corporate video.Collaboration in the redesign of the visual identity and website, aligned with corporate guidelines. Show less

    • BUPRE SL

      Jan 2025 - now
      Marketing Communication
  • Licenses & Certifications

    • Fundamentos del Marketing Mix

      Coursera Course Certificates
      Feb 2018
      View certificate certificate
    • Posicionamiento: La base del éxito en la estrategia de marketing

      Coursera Course Certificates
      Dec 2017
      View certificate certificate
    • Investigación de mercados y comportamiento del consumidor

      Coursera Course Certificates
      Nov 2017
      View certificate certificate
    • Liderazgo e Inteligencia emocional

      Miríadax
      Sept 2018
      View certificate certificate
    • Wordpress

      Miríadax
      Oct 2018
      View certificate certificate
    • Instragram: Gestión de contenidos y estrategia.

      Dircom, Asociación de Directivos de Comunicación
      Jul 2022
    • Design Thinking

      IDEO U
      Jul 2021
    • Google Analytics Individual Qualification

      Google
      Mar 2018
      View certificate certificate
    • Gestión de proyectos con metodologías Ágiles y enfoques Lean

      Miríadax
      Nov 2018
      View certificate certificate
    • Diseño Web con HTML5 + CSS

      Miríadax
      Nov 2018
      View certificate certificate