Shwetha Suresh

Experience

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  Media Magic Advertising Agency

  Jul 2009 - Jul 2009

  Intern

  Assisted on the commercial of Chandrika Soaps, which was viewed by over a billion people within more than 4 states in India and received high-quality responses.

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  Fortis Malar Hospital

  Jun 2011 - Jun 2011

  Intern

  Shadowed hospitality management staff and assisted superiors the areas of medical marketing, corporate marketing, and international marketing on a daily basis.

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  Page Seven Magazine

  Jul 2011 - Sept 2011

  Intern

  - Interviewed more than 15 prominent people within India’s entertainment industry.- Wrote more than 20 lifestyle articles for the August and September issues of the magazine.- Originated a “last page” tradition that covered the “who”, “what”, “when”, “where”, and “why” of India for the corresponding month.- Designed page layouts and supervised photo-shoots for the principle features of the issue.

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  Aegis Media

  Jun 2013 - Jul 2013

  Public Relations Intern

  - Drafted press releases for multiple clients such as Harley-Davidson, MYOB, eHarmony, etc.- Monitored media to proactively spot trends, coverage, and opportunities that would be beneficial to clients.- Verified media lists daily to ensure accurate details of established contacts.- Contributed ideas to Toyota’s National Tree Day brainstorm, which were then used by more than 25 dealerships for the campaign.

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  Vision Pro Management

  Jul 2014 - Sept 2014

  Event Management Intern

  - Organized the celebrity performers, program content, and production logistics of the Radio Mirchi Music Awards 2014.- Oversaw hospitality, food, and beverage matters of all performers and award recipients.- Supervised the pre-production episode, live show, and post-production editing of the event.

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  Macy's

  Mar 2015 - Jun 2017

  - Analyzed assortment and forecast trends to identify opportunities for monthly promotions across all brands.- Utilized forecast and allocation tools to manage a $274MM business through inventory-level optimization for 11 departments in stores and macys.com.- Served as the division expert for the process of pre-season replenishment models to ensure accurate forecast demands and appropriate sales targets.- Partnered closely with merchant planners, buyers, and vendors on a daily basis to adjust in-season orders to capture business trends. Show less

  • Omni Associate Inventory Planner - Impulse Skincare

    Apr 2017 - Jun 2017

  • Omni Assistant Inventory Planner - Prestige Cosmetics

    Mar 2015 - Apr 2017
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  BeeYes Productions

  Jun 2017 - now

  Co-Founder

  - Created a 10-episode sitcom, paving the way as one of the first millennial targeted series within the Tamil entertainment industry- Travelled to India to serve as the global business consultant to focus on areas of design, sales, and operations - Attained offers of interest from 2 regionally acclaimed YouTube channels (Madras Central & Put Chutney), 2 production firms (Trendloud & Oscar Films Pvt. Ltd), and 2 streaming services (YuppTV & Viu) - Interfaced with line producers and experts in the field to execute cost analysis that determined the budget.- In discussions with renowned Kollywood director, Gautham Vasudev Menon, & set to film once production partners are finalized Show less

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  Cinemark

  Mar 2018 - Jun 2020

  Film Buying Coordinator
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  Conagra Brands

  Jun 2020 - now

  - Owned the demand forecasting and consensus process for Birds Eye Meals over the course of one year and resulted in a period over period improvement in mix accuracy, as well as, growth in business. - Pivoted to support the high-profile Banquet business for 4 months, in addition to, progressing beyond my role as a demand planner to assist the brand team for Birds Eye Meals, and led a smooth transition to the Protein and Spreads portfolio in less than a year.- Elected communications lead of the Chicago Women’s Employee Resource Group and implemented the newsletter redesign which attracted over 45 new members in the span of 2 months. Show less

  • Behavioral Science Manager, Capabilities & R&F

    May 2024 - now

  • Predictive Science Manager (Emerging Demand)

    Jun 2022 - Jun 2024

  • Senior Demand Planner

    Jun 2021 - Jun 2022

  • Demand Planner

    Jun 2020 - Jun 2021