Ylva Haglund

Experience

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  Scottish Environment LINK

  Jan 2006 - Jan 2009

  • Responsible for devising, implementing and delivering a campaign strategy on behalf of seven charities, to raise awareness of the need for a Scottish Marine Bill with MSPs, decision-makers and the public• Public relations strategy for the campaign including campaign literature, a campaign pledge signed by 5000 people, media coverage, social media, a presence at major events, political party conferences and an exhibition at the Scottish Parliament • Co-ordination of the joint 2007 Scottish elections lobbying campaign, on behalf of 24 environmental charities, to raise the environment up the political agenda• Developed close links with a number of partner charities, managed joint communication and campaigns initiatives, such as a Green Christmas stunt, a campaign launch, fringe events at political party conferences and media activity• Campaign strategy and development of creative campaign resources

  • Marine Bill Campaigns Officer

    Jan 2007 - Jan 2009

  • Campaign Co-ordinator, Scottish Parliament Elections

    Jan 2006 - Jan 2007
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  Keep Scotland Beautiful

  Jan 2009 - Jan 2011

  Senior Campaigns Officer

  • Developing, managing and implementing campaign strategy to promote furniture re-use in Scotland• Developing key partnerships within the community sector, providing expertise and support on communication and promotion of their services• Delivering strategic management and development of media relations, key media spokesperson for the campaign, managing the campaign budget and developing and implementing measurable objectives and targets for press and media coverage

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  Zero Waste Scotland

  Feb 2011 - Jul 2022

  • Responsible for strategy, coordination and delivery of the Love Food Hate Waste campaign in Scotland, as well as a wide range of behaviour change projects, from research and innovative pilots, community engagement, to developing a food waste and sustainability unit for Scotland's colleges• Leading the Zero Waste Scotland consumer food waste team, including budget management, staff management and development • Successfully developed and managed a substantial number of high profile partnerships• Responsible for providing leadership and policy advice on food waste to funded groups and partners• Many and frequent media appearances as spokesperson for Love Food Hate Waste Scotland and Zero Waste Scotland, including extensive broadcast experience on Scottish and UK channels Show less • Responsible for coordinating and advocating the delivery of local elements of Zero Waste Scotland and Scottish Government programmes and campaigns • Successfully recruited and managed seven Zero Waste Volunteer Coordinators covering nine local authority areas and supported them in the delivery of their contract targets• Responsible for developing and managing regional networks in nine local authorities areas in the East of Scotland • Provide strategic support to ZWS funded groups to enable them to develop their skills and widen their capacity for delivery of zero waste messages Show less

  • Campaigns Manager (Food Waste Prevention) / Partner (Food systems)

    May 2013 - Jul 2022

  • Sector Manager: Surplus food redistribution and communities (Internal secondment)

    May 2020 - Dec 2020

  • Regional Partnerships Manager, East of Scotland

    Feb 2011 - May 2013
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  FEL Scotland

  Jul 2021 - now

  Non Executive Director

  As a member of the board, helping a fantastic climate action and social impact charity shape their strategy and future direction. Governance and brand development, active travel, sustainable food systems, circular economy.

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  European Commission

  Oct 2021 - Jun 2023

  Expert - European Consumer Food Waste Forum

  A collaboration with 15 other food waste experts from across Europe, this project was commissioned by the European Parliament, to develop tools, evidence-based best practise, and recommendations to reduce food waste at household level. Running from 2021 for two years, our final recommendations and report were presented at the European Parliament in June 2023.

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  Scottish Wholesale Association

  Aug 2022 - now

  Head of Sustainability & Communications

  Leading on sustainability strategy, programme development, and communication in Scotland's food and drink wholesale sector. Inspiring and facilitating the journey towards net zero, collaborating with key partners and stakeholders, for a sustainable future.