PALANIVEL MUTHUVEL

Experience

• 

  Optus Communications (CP – Telefocus)

  Jul 2000 - Aug 2002

  FIELD MANAGER – DIRECT SALES

  ~ Built and nurtured relations with many customers and successfully retained 97% of the customers with repeat business.~ Nominated as one of the top 5 performers in the company (Only non-Australian).

• 

  OPTUS Communications (SingTel)

  Sept 2002 - Jan 2004

  CORPORATE ACCOUNTS MANAGER

  ~ Led a team of 3 (Direct reportees) and Channel Partners, responsible for managing the client & growing the revenues.~ Accountable for taking over the client after the first sales call by the channel partner.

• 

  OPTUS Communications (SingTel)

  Jan 2004 - Dec 2005

  STATES SALES MANAGER

  ~ Responsible for managing the complete business of Optus Business Direct for the Queensland State. ~ Tasked with managing the sales of complete Packaged Solutions, Wireless, Wirelines, Broadband, and Leased Lines & VPN.

• 

  Airtel

  Jan 2006 - Jun 2007

  Senior Manager - Marketing

  Head of Revenue Planning and Business Intelligence

• 

  Siva Ventures Limited

  Jun 2007 - Dec 2013

  Manage PR & Corporate Affairs for all verticals of the group. SIVA Group is into Telecom, Realty, Agro, Renewable Energy, Shipping, Commodity Trading, EPC etc. Handled various projects in the field of Telecommunications, Media, Broadcasting, PR etc..

  • GM - PR & Corporate Affairs

    Jun 2007 - Dec 2013

  • Senior Manager - Marketing

    Jun 2007 - Apr 2009
• 

  S Tel Pvt. Ltd.

  May 2009 - Sept 2015

  (Siva Group is a USD 3 billion group, with diversified business interests in verticals such as telecom, wind energy, shipping & logistics, hospitality & realty, media, EPC, education and agro business.) COMPANY DIRECTOR (Jan 2015 – Sep 2015)HEAD OF CORPORATE AFFAIRS (Dec 2011 - Jan 2014)NATIONAL MARKETING HEAD | S Tel Pvt. Limited (May 2009 - Sep 2015)MARKETING MANAGER | WinwinD (Aug 2008 - Apr 2009)NATIONAL HEAD (SITE ACQUISITION) | Sterling Projects and Engineering Ltd. (Jan 2008 - Aug 2008)PROJECT HEAD | ETH Airtv Ltd. (Aug 2007 - Apr 2009)Overall ownership for managing all aspects of its group companies which included S Tel Pvt. Ltd, AIWO Limited, AIWO Health Care and few other subsidiaries of the group, including monitoring the Corporate Affairs of the company. HEAD OF CORPORATE AFFAIRS ~ Primarily responsible for managing external relations, steering government relations and liaison both at Centre and States.~ Achieved efficiencies in creating a positive environment amongst policy makers to induce change in legislative and regulatory issues in favor of Group’s business objectives.~ Nurtured relations with political and bureaucratic circles and successfully resolved various pending issues and strengthened the group brand name. NATIONAL MARKETING HEAD | S Tel Pvt. Limited (Partnership with BATELCO) ~ High-level responsibilities included leading and directing the “Marketing Department” of S Tel Pvt. Limited in India with a team of 20 individuals across 8 states and managing all verticals of telecom marketing, including Corporate Communications. ~ Attained strong track record in building “S TEL” Brand in India. Also, managed all transverse specialist functions like PR, Events, Web, Creative development (Ads, Catalogs & Collaterals) and support activities like commercials and fulfillment of catalogs & gifts, for all business verticals within the Company within India. Show less Heading the “Marketing Department” in India managing all verticals of telecom marketing (product development, Usage and Retention, Service Marketing, Customer life cycle management, Long Distance & Roaming) and specializing in Marcom (ATL/BTL) and Corporate Communications. Responsible for building “S TEL” Brand in India. Managing all transverse specialist functions like PR, Events, Web, Creative development (Ads, Catalogs & Collaterals) and support activities like commercials and fulfillment of catalogs & gifts, for all business verticals within the Company within India. Show less

  • Director

    Aug 2007 - Sept 2015

  • GM - Marketing

    May 2009 - Dec 2013
• 

  KocharTech

  Feb 2014 - Jan 2015

  Head Enterprise and Consumer Business

  (Kochar Infotech Ltd. is aligned to Global Technology Infrastructure, providing IT Service Delivery & IT Service Management Operations for leading clients across the world. Kochar Group is a pioneer in delivering the Operators, Enterprise and Consumer, focused products and services based solutions. Company deals in Information Technology, Consulting, and BPO & KPO Services and also focuses on Enterprise Mobility and provide Mobile Device Management solutions to leading enterprises in India and abroad. Gizmohelp a consumer brand of Kochar is the new category creator of service delivery in Indian smart device markets. They are also specialized in M2M solutions.) ~ Provided leadership and support to define and implement strategy, set vision and overall operations for its businesses and successfully manage one of the fastest growing segments of the company with a team of more than 500 across the country.~ Initiated the turnaround efforts to launch the Brand Gizmohelp, PAN India and tied up with Brands like CROMA, Jumbo Electronics, Dawar’s etc. for alliances and partnerships. ~ Designed and introduced new strategies and solutions for Enterprises such as MDM, M2M Solutions, while delivering high on client expectations and organization’s revenue targets.~ Built and nurtured relations with top-level Executives, negotiated and managed high value contracts (Global & domestic customers). Also, engaged with potential clients at CXO levels. Show less

• 

  Jio

  Oct 2015 - Jan 2022

  -Played a critical role in increasing the Subscriber base from 14Mn in 2018 to 26Mn in 2021.-Strategically planned and managed the customer base and executed multiple programs to increase the revenue from 1500+ crores to 4500+ crores within 2 years. -Extensively used market intelligence, efficiently drove programs and positioned relevant products to customers for incremental revenue.-Designed and executed multiple programs for Acquisitions, Retention, Loyalty and MNP programs. -Created “ March to Million” where we achieved 1 Mn sales in a month and successfully did for 5 months within 3 quarters. Created “Jio Tamizha” a localized program to create sense of ownership and pride amongst new customers and successfully executed millions of MNP in the last 3 years.-The market share was increased from 18% to 31% in 2021 crossing Vodafone Idea to become No.2 operator in TN, target is to have the highest market share by Dec 2021. Show less (Reliance JIO Infocomm, the largest Greenfield 4G Telecom project in the world from the prestigious Reliance Industries Limited (RIL), one of the world’s largest Business Conglomerate. Overall responsible for directing the Marketing Communications department and managing the Operations Center from National H.Q. managing Operations PAN India with a team of 100+ marketing professionals which includes 28 states, 100+ Area Offices and 1072 Zonal Offices while ensuring successful launch of JIO and superior Brand Visibility through various media options like OOH, Trade / Retail Visibility, BTL Activations etc.~Accountable for managing external agencies, selecting efficient Media and fetching substantial savings in Media Buying and also planning effectively for maximum mileage.~Heading the Trade marketing team, strategizing and executing retail visibility at more than 1Mn outlets across the country. These will include Signages, Hard and Soft POSM, it’s monitoring, content refresh and audits.-Establish strong record in designing and implementing systems to track and monitor deployment of marketing materials at outlets, audit and maintenance of OOH sites and Retail Signages, tracking the efficiency of BTL campaigns through various systems like LMS, CRM, and BI etc. Show less

  • Head of Marketing and Head of Customer Lifecycle & Value Management (TN Region)

    Nov 2018 - Jan 2022

  • ASST. VICE PRESIDENT – MARKETING

    Oct 2015 - Nov 2018
• 

  SPARSH Hospital, Bengaluru

  Feb 2022 - now

  Chief Brand and Communications Officer