Jennifer Acton

Experience

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  Waterstones

  Sept 2006 - Sept 2008

  Bookseller

  Customer-facing, with involvement in frequent book-launching events often featuring celebrities and high-profile authors, including creating marketing materials in my own time. Negotiating both mass and individual stock orders with publishing houses.

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  Aviva

  Jan 2011 - Jan 2012

  Customer Representative

  Working in busy 'New Business' team, involving liaising with clients and internal departments to facilitate the set up of new partnerships.

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  Fountain Partnership

  Oct 2011 - Jun 2013

  SEO Consultant

  I interned with Fountain in late 2011, then was asked back full-time in 2013 to assist with SEO projects using Google Analytics and write online marketing reports for our clients. I was responsible for contacting influential bloggers and writing articles for our varied book of clients. I also assisted with copywriting projects and proof-read articles and mailers for various companies.

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  Penguin Random House UK

  Jan 2013 - Jun 2013

  Freelance Marketer

  Largely focusing on the building of communities around new titles. I produced content for existing social media channels and have also created and helped publicize a new Pinterest account for the brand. I researched and contacted potential media partners and influencers to create a buzz around new publications, including the recent runaway youth success 'Wreck This Journal.'

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  The Booksellers Association

  Jul 2013 - Aug 2015

  Digital Marketing Executive

  Responsible for the digital output at National Book Tokens, including social channels and web output. My duties included project managing the website/ eCRM build and contributing creative input for Caboodle, the new National Book Tokens rewards programme. Duties include sourcing content and writing copy for the bi-monthly newsletter to hundreds of thousands of subscribers, and communicating with potential partner organisations to create competitions and prizes for subscribers.

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  Natalie & Jen

  Sept 2015 - now

  Freelance Marketing Consultant

  I co-run marketing consultancy Natalie & Jen with my colleague Natalie Ramm. We run full book campaigns spanning POS and bookshop engagement, outdoor and digital advertising, brand partnerships, influencer outreach, plus organic and paid social media for brands like Art Car Boot Fair, Penguin Random House, Bloomsbury and Profile Books, just to name a few.Recently we've created marketing campaigns for iconic authors like TV historian Mary Beard, neurosurgeon Henry Marsh and bestselling writer of Sapiens and thought-leader, Yuval Noah Harari. Show less

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  PUSHKIN PRESS LIMITED

  Sept 2015 - Apr 2019

  Digital Editor

  I strategised content and managed Pushkin's digital channels together with our Publicity and Marketing Officer, with a focus on creating engaging content for the adult and children's websites and social channels, including producing videos and shareable graphics. I also oversaw Pushkin's e-commerce site, social media channels, plus planned and wrote copy for our email newsletter.

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  Women's Prize Trust

  Sept 2015 - Sept 2023

  Digital Marketing Manager and Podcast Producer

  My role covered management and strategy for all aspects of the Prize's owned channels, including Twitter, Instagram, Facebook, TIkTok, eCRM and www.womensprizeforfiction.co.uk. Since joining the team I set up a brand new Instagram channel (now at over 110,000 followers) and also several website redesigns and UX overhauls. I was responsible for growing reach and engagement for our channels and also increasing web traffic through producing visual content, video and writing engaging content.I also produced the chart-topping Women's Prize for Fiction Podcast, which is now at well over 800,000 downloads with guests including Gillian Anderson, Claire Danes Kim Cattrall, Jameela Jamil, Sara Pascoe, Paris Lees and Chimamanda Ngozi Adichie. Show less

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  Penguin Random House

  Aug 2018 - Dec 2019

  Freelance Digital Marketing Consultant

  Working on the Porfolio/ Penguin Business rebrand and pursuing digital opportunities and partnerships, plus a new LinkedIn channel for the imprint.

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  Letters Live

  Sept 2019 - now

  Part-time Marketing Manager

  Management of all Letters Live social channels, including Twitter, Instagram, Facebook, TikTok and the runaway success that is the Letters Live YouTube channel, which has grown by over 200,000 subscribers since I took over managing the community. I also spearhead marketing strategy for shows, focusing on selling tickets and driving awareness of Letters Live events. I also look after content for the Letters Live website and curate the Letters Live e-newsletter, including strategically growing the subscriber list through partner activity. Show less