Nirav Patel

Experience

• 

  Real Infoware Pvt. Ltd.

  Jan 2010 - Jun 2010

  Junior SEO

  Conduct keyword research to identify relevant keywords for website optimization.Optimize website content, including meta tags, titles, and descriptions, to improve search engine visibility.Perform on-page optimization tasks, including updating website content, image optimization, and internal linking.Assist with technical SEO tasks, including website audits and addressing technical issues that could be negatively impacting search engine rankings.Monitor website analytics and SEO performance metrics to identify areas for improvement and track progress over time.Collaborate with content marketing and social media teams to develop and implement link building strategies to improve domain authority.Stay up-to-date with the latest trends and changes in SEO best practices and algorithm updates.Conduct competitor analysis to identify areas for improvement and opportunities for growth.Prepare regular reports on SEO performance and present findings to internal stakeholders.Continuously test and experiment with new SEO tactics to improve website performance and drive growth.Assist with other digital marketing tasks, such as email marketing or social media management, as needed. Show less

• 

  I-Serve Systems Pvt. Ltd.

  Jul 2010 - Jun 2011

  Search Engine Optimization Executive

  Develop and execute effective SEO strategies to improve website traffic and search engine rankings.Conduct thorough keyword research to identify high-traffic, relevant keywords for website optimization.Perform on-page optimization tasks, including updating website content, meta tags, and other technical elements to improve search engine visibility.Conduct regular technical SEO audits to identify and address website issues that could be negatively impacting search engine rankings.Monitor website analytics and SEO performance metrics to identify areas for improvement and track progress over time.Collaborate with content marketing and social media teams to develop and implement link building strategies to improve domain authority.Stay up-to-date with the latest trends and changes in SEO best practices and algorithm updates.Develop and manage relationships with external partners, including agencies and vendors, to support SEO initiatives.Prepare regular reports on SEO performance and present findings to internal stakeholders.Continuously test and experiment with new SEO tactics to improve website performance and drive growth. Show less

• 

  The Bridge Shop

  Jun 2011 - now

  SEO Manager

  Developing and implementing the company's overall SEO strategy, including both on-page and off-page optimization tactics to increase organic search traffic and improve search engine rankings.Conducting thorough keyword research to identify high-traffic, relevant keywords to target in the company's content and website optimization efforts.Optimizing the company's website structure, meta data, content, and other on-page factors to improve search engine visibility and relevance.Developing and executing link building strategies to acquire high-quality, authoritative links to the company's website.Analyzing website and search engine performance data to identify areas for improvement and opportunities for growth.Staying up-to-date with search engine algorithms, trends, and best practices to ensure the company's SEO strategy remains effective and compliant with search engine guidelines.Collaborating with other departments, such as content marketing and web development, to ensure SEO is integrated into all aspects of the company's online presence.Managing relationships with external vendors, such as agencies and freelancers, to ensure high-quality execution of SEO initiatives. Show less

• 

  Amar InfoTech

  Jun 2011 - Jul 2012

  Search Engine Optimization Team Lead

  Leading and managing a team of SEO professionals to deliver high-quality SEO services to clients.Developing and implementing SEO strategies for clients to improve their search engine rankings and drive organic traffic to their websites.Conducting keyword research to identify high-intent, high-converting keywords for client websites.Conducting regular site audits to identify technical SEO issues such as broken links, duplicate content, and crawl errors, and implementing solutions to improve site health and performance.Collaborating with cross-functional teams, including marketing, design, and development, to optimize client websites for search engines and improve the user experience.Managing and optimizing paid search campaigns, including Google Ads and Bing Ads, to drive traffic and increase conversions for clients.Developing and executing a comprehensive content strategy that leverages SEO best practices to increase organic traffic and drive conversions for clients.Developing and maintaining relationships with external partners such as bloggers, influencers, and other websites to drive traffic and build backlinks to client websites.Staying up-to-date with industry trends, algorithm updates, and best practices in SEO to ensure that the team delivers cutting-edge SEO services.Using tools such as Google Analytics, Google Search Console, and SEMRush to track and report on key performance indicators (KPIs) such as traffic, keyword rankings, and conversions for clients. Show less

• 

  Software Web Solution

  Jul 2012 - Mar 2017

  SEO Manager

  Develop and execute an SEO strategy for clients that aligns with their business goalsConduct regular audits and analysis of clients' websites to identify technical SEO issues and opportunities for improvementMonitor and report on clients' search engine rankings and traffic using analytics toolsManage and build relationships with clients, including regular communication to discuss progress and resultsProvide recommendations and guidance to clients on content strategy, keyword research, and other SEO-related issuesBuild and manage a team of SEO specialists and ensure that they are meeting client needs and delivering resultsStay up-to-date with the latest SEO trends and best practices and educate clients on their importance and how they can benefit from themCollaborate with other teams, such as content creation and web development, to ensure effective implementation of SEO strategiesDevelop and deliver presentations and reports to clients that clearly communicate SEO performance and progressContinuously analyze and refine SEO strategies to drive better results for clients and stay ahead of competitors. Show less

• 

  Whoodie

  Sept 2012 - May 2013

  E-commerce SEO Analyst

  Conducting in-depth keyword research to identify high-intent, high-converting keywords for product and category pages.Developing and implementing a comprehensive content strategy that leverages SEO best practices to increase organic traffic and drive conversions.Optimizing product pages to improve visibility in search engines and increase click-through rates from search engine results pages (SERPs).Conducting regular site audits to identify technical SEO issues such as broken links, duplicate content, and crawl errors, and implementing solutions to improve site health and performance.Managing and optimizing paid search campaigns, including Google Ads and Bing Ads, to drive traffic and increase conversions.Developing and executing a link building strategy to improve website authority and drive traffic from external websites.Analyzing website analytics to track website performance, identify areas for improvement, and develop data-driven SEO strategies.Staying up-to-date with industry trends, algorithm updates, and best practices in E-commerce SEO to ensure the website remains competitive in search rankings.Collaborating with cross-functional teams, including marketing, design, and development, to optimize the website for search engines and improve the user experience.Using tools such as Google Analytics, Google Search Console, and SEMRush to track and report on key performance indicators (KPIs) such as traffic, keyword rankings, and conversions. Show less

• 

  Aroma2Go

  Oct 2012 - Jun 2013

  E-commerce SEO Specialist

  Conducting keyword research to identify high-intent, high-converting keywords for product and category pages.Optimizing product pages to improve visibility in search engines and increase click-through rates from search engine results pages (SERPs).Developing and executing a content strategy that leverages SEO best practices to drive traffic to the site and increase conversions.Conducting regular site audits to identify technical SEO issues such as broken links, duplicate content, and crawl errors, and implementing solutions to improve site health and performance.Developing and maintaining relationships with external partners such as bloggers, influencers, and other websites to drive traffic and build backlinks to the website.Managing and optimizing paid search campaigns, including Google Ads and Bing Ads, to drive traffic and increase conversions.Analyzing website analytics to track website performance, identify areas for improvement, and develop data-driven SEO strategies.Staying up-to-date with industry trends, algorithm updates, and best practices in E-commerce SEO to ensure the website remains competitive in search rankings.Collaborating with cross-functional teams, including marketing, design, and development, to optimize the website for search engines and improve the user experience.Using tools such as Google Analytics, Google Search Console, and SEMRush to track and report on key performance indicators (KPIs) such as traffic, keyword rankings, and conversions. Show less

• 

  AL Taresh Business Men Services LLC

  Jul 2013 - Feb 2014

  Search Engine Optimization Specialist

  Conducting keyword research to identify opportunities for improving website search rankings and driving organic traffic to the site.Implementing on-page optimization techniques such as meta tags, header tags, and internal linking to improve website visibility in search engines.Developing and executing off-page optimization strategies such as link building and guest blogging to increase website authority and improve search engine rankings.Monitoring website analytics to track website performance, identify areas for improvement, and develop data-driven SEO strategies.Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that leverage SEO to increase visibility and drive traffic to the site.Staying up-to-date with industry trends, algorithm updates, and best practices in SEO to ensure the website remains competitive in search rankings.Conducting regular site audits to identify technical SEO issues and implementing solutions to improve site health and performance.Using tools such as Google Analytics, Google Search Console, and SEMRush to track and report on key performance indicators (KPIs) such as traffic, keyword rankings, and conversions.Developing and maintaining relationships with external partners such as bloggers, influencers, and other websites to drive traffic and build backlinks to the website. Show less

• 

  Century Legal Group

  Apr 2014 - Oct 2014

  Search Engine Optimization Specialist

  Conduct thorough keyword research to identify high-value, relevant keywords related to legal services offered by the firmDevelop and execute on-page and off-page optimization strategies to improve website rankings and visibility on search enginesConduct technical SEO audits to identify and resolve website issues that may be affecting search engine rankingsMonitor and analyze website traffic and search engine rankings using tools like Google Analytics and Google Search ConsoleCollaborate with content creators to develop and optimize content that is SEO-friendly and aligned with targeted keywordsStay up-to-date with the latest search engine algorithms and SEO best practices to ensure the website remains compliant and competitiveProvide regular reports to the marketing team and management on website performance and SEO progressBuild and manage link-building campaigns to increase the authority and credibility of the websiteResearch and analyze competitor websites to identify gaps and opportunities for improvement in the firm's SEO strategyContinuously test and experiment with new SEO techniques and strategies to drive innovation and improve results. Show less

• 

  Toronto Trial Lawyers

  Apr 2015 - Dec 2016

  SEO Specialist

  Conduct keyword research to identify high-potential search terms related to the services offered by the law firmOptimize the law firm's website content and structure to improve search engine visibility and user experience, including the use of location-specific keywordsDevelop a backlink strategy to build high-quality links from reputable sources and improve domain authorityOptimize Google My Business listings for the law firm's locations to improve local search visibilityCreate and optimize landing pages for specific legal services to improve conversion ratesImplement on-page optimization techniques, including optimizing meta tags, headings, and image alt tagsCreate and distribute high-quality, SEO-friendly content to attract and engage visitors, including blog posts, articles, and infographicsMonitor and analyze website traffic and search engine rankings using analytics tools to identify trends and opportunities for improvementStay up-to-date with the latest SEO trends and best practices in the legal industry and specifically in TorontoCollaborate with the law firm's marketing team to ensure SEO strategies are aligned with overall marketing goals and initiativesProvide regular reports and updates on SEO performance and progress to the law firm's stakeholders, including specific metrics related to keywords, traffic, and conversions. Show less

• 

  Singh Barristers | Brampton Personal Injury Lawyers - Car Accidents - Disability Claim - Slip & Fall

  Jun 2015 - Apr 2023

  Search Engine Optimization Specialist

  Conducting local keyword research to identify high-traffic, relevant keywords specific to the local market.Optimizing the company's Google My Business (GMB) profile, ensuring that it is complete, accurate, and up-to-date with relevant information such as business hours, contact information, and customer reviews.Optimizing the website's local landing pages, including location-specific content and optimized meta data.Developing and executing a local link building strategy to acquire high-quality, authoritative local backlinks to the company's website.Creating and publishing local content such as blog posts, articles, and infographics that are relevant to the local market.Monitoring and responding to customer reviews on platforms such as Google, Yelp, and other local review sites.Conducting regular local SEO audits to ensure that the company's local online presence is accurate and up-to-date.Collaborating with other members of the marketing team, such as social media and content writers, to ensure local SEO is integrated into all aspects of the company's online presence.Staying up-to-date with the latest trends, best practices, and algorithm updates in the local SEO industry and adapting the company's strategy accordingly. Show less

• 

  BEARDO

  Jul 2016 - Sept 2016

  Google Adwords (PPC) Consultant

  Conduct thorough keyword research to identify high-value, relevant keywordsCreate and manage pay-per-click (PPC) campaigns across various platforms such as Google Ads, Bing Ads, and social media advertisingDevelop ad copy that resonates with the target audience and aligns with campaign goalsMonitor and optimize campaign performance regularly to improve ROI and achieve KPIsAnalyze data from PPC campaigns and make data-driven decisions to adjust bidding strategies, targeting, and ad placementsCollaborate with the marketing team to align PPC campaigns with broader marketing initiativesStay up-to-date with industry trends, changes in search algorithms, and new ad formatsCommunicate regularly with clients or stakeholders to provide campaign updates and performance reportsProvide recommendations for website and landing page optimization to improve campaign performanceTest and experiment with new ad formats and targeting strategies to drive innovation and improve results. Show less

• 

  Aroma2Go

  Sept 2016 - Mar 2017

  E-commerce SEO Specialist

  Perform in-depth keyword research to identify high-potential search terms for ecommerce productsOptimize product pages for relevant keywords, including meta tags, descriptions, and image alt tagsDevelop a site architecture that's easy for both search engines and users to navigateCreate and optimize category pages to improve search engine visibility and user experienceOptimize URLs, navigation links, and breadcrumbs to improve search engine crawling and indexingCreate and execute a content marketing strategy to attract links and improve search engine rankingsBuild high-quality backlinks to improve domain authority and increase visibility in search resultsMonitor and analyze ecommerce sales data to identify trends and opportunities for improvementStay up-to-date with the latest ecommerce SEO trends and best practicesCollaborate with web developers, UX designers, and marketing teams to implement ecommerce SEO strategies effectivelyContinuously test and refine ecommerce SEO strategies to drive more traffic, conversions, and revenue. Show less

• 

  Anyah Law

  Oct 2016 - Dec 2016

  SEO Consultant

  Conduct in-depth keyword research to identify relevant and high-potential search terms for law firm servicesOptimize the law firm's website content and structure to improve search engine visibility and user experienceDevelop a backlink strategy to build high-quality links from reputable sources and improve domain authorityCreate and optimize landing pages for specific legal services to improve conversion ratesImplement on-page optimization techniques, including optimizing meta tags, headings, and image alt tagsOptimize Google My Business listings for the law firm's locations to improve local search visibilityCreate and distribute high-quality, SEO-friendly content to attract and engage visitors, including blog posts, articles, and infographicsMonitor and analyze website traffic and search engine rankings using analytics tools to identify trends and opportunities for improvementStay up-to-date with the latest SEO trends and best practices in the legal industryCollaborate with the law firm's marketing team to ensure SEO strategies are aligned with overall marketing goals and initiativesProvide regular reports and updates on SEO performance and progress to the law firm's stakeholders. Show less

• 

  Classic Rubber Flooring

  Mar 2017 - Dec 2019

  Search Engine Optimization Specialist

  Developing and implementing the company's overall SEO strategy to increase website visibility and search engine rankings.Conducting in-depth keyword research to identify high-traffic, relevant keywords to target in website content, meta data, and other optimization efforts.Optimizing website content, including product pages, blog posts, and landing pages, to ensure it is keyword-rich, engaging, and optimized for search engines.Conducting technical SEO audits to identify and address issues with website structure, page speed, and other technical factors that may impact search engine visibility.Developing and executing link building strategies to acquire high-quality, authoritative backlinks to the company's website.Staying up-to-date with the latest trends, best practices, and algorithm updates in the SEO industry and adapting the company's strategy accordingly.Monitoring and analyzing website traffic and search engine performance data to identify areas for improvement and opportunities for growth.Collaborating with other members of the marketing team, such as content writers and web developers, to ensure SEO is integrated into all aspects of the company's online presence.Providing regular reports to management on SEO performance metrics, including rankings, traffic, and conversions, and making recommendations for future optimization efforts.Managing relationships with external vendors, such as SEO agencies and freelancers, to ensure high-quality execution of SEO initiatives.Developing and implementing local SEO strategies to increase visibility in local search results. Show less

• 

  Specific Step

  May 2017 - May 2019

  Digital Marketing Manager

  Planning, creating and executing digital marketing campaigns across various platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.Conducting in-depth market research, customer analysis, and competitor analysis to develop effective marketing strategies.Creating engaging and informative content for websites, social media, email, and other digital platforms.Monitoring and analyzing website traffic and user behavior using tools like Google Analytics to optimize website performance and user experience.Developing and executing SEO strategies to improve website ranking and visibility on search engines.Managing social media accounts and creating social media strategies to increase engagement, followers, and brand awareness.Designing and managing email marketing campaigns to engage with subscribers, nurture leads, and increase conversions.Developing and managing digital advertising campaigns across various platforms, including search engines, social media, and display networks.Monitoring and analyzing key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns.Collaborating with other departments, such as sales and product development, to align marketing strategies with business goals.Staying up-to-date with the latest trends and developments in digital marketing and making recommendations to improve overall marketing strategy.Managing budgets and reporting on the performance of digital marketing campaigns to senior management. Show less

• 

  BEARDO

  Feb 2018 - Sept 2018

  PPC Expert

  Developing and implementing effective Google AdWords campaigns across a variety of platforms, including search, display, and video advertising.Conducting in-depth keyword research to identify high-value keywords to target in ad campaigns, and using this research to optimize ad copy and landing pages for maximum click-through rates and conversions.Developing and implementing bid strategies to maximize ROI and minimize costs, including manual bidding and automated bidding strategies such as smart bidding.Creating compelling ad copy and creative assets such as images and videos to drive engagement and conversions.Monitoring and analyzing campaign performance metrics such as click-through rates, conversion rates, and cost-per-acquisition, and using this data to continuously optimize campaigns for maximum effectiveness.Collaborating with other members of the marketing team, such as social media and email marketing specialists, to ensure a cohesive marketing strategy across all channels.Conducting A/B testing on ad copy and creative assets to identify the most effective messaging and design.Staying up-to-date with the latest trends, best practices, and algorithm updates in the Google AdWords industry, and adapting the company's strategy accordingly.Providing regular reports to management on campaign performance metrics and making recommendations for future optimization efforts.Managing relationships with external vendors such as Google AdWords agencies or freelancers, to ensure high-quality execution of AdWords initiatives. Show less

• 

  Shelldreams Overseas

  Mar 2018 - Jun 2018

  Search Engine Optimization Consultant

  Conduct keyword research to identify high-potential search termsPerform website audits to identify technical SEO issues and opportunities for improvementDevelop an on-page optimization strategy to improve website content and structureCreate a backlink strategy to increase website authority and improve search rankingsMonitor website traffic and search engine rankings using analytics toolsAnalyze competitors' SEO strategies and identify areas for improvementProvide recommendations for improving website speed and mobile optimizationStay up-to-date with the latest trends and best practices in SEOWork collaboratively with web developers and content creators to implement SEO strategiesProvide regular reports and updates on SEO performance and progress. Show less

• 

  SOGA International

  Jan 2020 - now

  Digital Marketing Manager

  Developing and implementing the company's overall digital marketing strategy, including campaigns and tactics to increase brand awareness and drive sales.Managing and optimizing the company's website and social media channels to ensure they are user-friendly, up-to-date, and engaging.Conducting market research and analyzing customer data to identify trends and opportunities for growth.Creating and overseeing the execution of email marketing campaigns and other forms of digital communication with customers.Managing and monitoring the company's online reputation and responding to customer feedback and inquiries in a timely and professional manner.Collaborating with other departments, such as sales and product development, to ensure consistent messaging and alignment across all marketing efforts.Identifying and evaluating new digital marketing technologies and tools to improve the effectiveness and efficiency of the company's marketing efforts.Managing and analyzing the performance of digital marketing campaigns and using data to make strategic recommendations for future campaigns. Show less

• 

  ALLign Marketing

  Jun 2020 - Oct 2020

  PPC Expert

  Conducting in-depth research to understand the clients' target audience, business objectives, and competitors, and using this information to develop PPC strategies that align with their goals.Developing and executing PPC campaigns including Google AdsCreating compelling ad copy and optimizing landing pages to ensure high click-through rates and conversion rates.Conducting keyword research to identify high-value keywords for targeting and using bid strategies to maximize ROI and minimize costs.Monitoring and analyzing campaign performance metrics, such as click-through rates, conversion rates, and cost-per-acquisition, and using this data to optimize campaigns for maximum effectiveness.Staying up-to-date with PPC trends, best practices, and industry developments, and using this knowledge to continuously improve campaign performance.Providing regular reports and updates to clients on campaign performance, highlighting successes and recommending changes to improve results.Collaborating with other members of the marketing team to ensure PPC campaigns are integrated with other marketing efforts, such as SEO and content marketing, to drive maximum results for clients. Show less

• 

  Groomit for Pets, LLC

  Dec 2022 - now

  Search Engine Optimization Manager

  As an accomplished SEO Manager, I have consistently delivered exceptional results by optimizing websites and implementing effective digital marketing strategies. I am excited to bring my expertise to the table and contribute to the growth of groomit website, an innovative online platform revolutionizing pet grooming services.🔎 SEO Strategy Development:Conducting comprehensive keyword research and competitive analysis to identify growth opportunities.Crafting and executing robust SEO strategies that increase organic visibility and drive targeted traffic.Implementing on-page optimization techniques, including meta tags, keyword placement, and content optimization.Analyzing website performance using tools like Google Analytics and Search Console to identify areas for improvement.📈 Data-Driven Analytics:Monitoring and analyzing website traffic, user behavior, and conversion rates to make data-driven decisions.Utilizing A/B testing and other experimentation methods to optimize website elements and improve user experience.Creating detailed reports to track SEO performance, identify trends, and provide actionable recommendations.💡 Content Strategy and Link Building:Collaborating with content creators to develop high-quality, SEO-friendly content that engages and converts users.Implementing effective link building strategies to enhance domain authority and improve search rankings.Conducting outreach campaigns to build relationships with influencers and secure guest blogging opportunities.📣 Online Reputation Management:Monitoring and managing online reviews and customer feedback to maintain a positive brand image.Developing strategies to enhance online reputation through proactive engagement and reputation repair.👥 Collaborative Leadership:Working closely with cross-functional teams, including web developers, designers, and marketing executives. Show less